CEO | P&L Leader | Electric Vehicles | Strategic Operations | Building EMTev (Easy Green Mobility Pvt Ltd - Subsidiary of EaseMyTrip.com) | Angel Investor. With over 24 years of experience, I specialize in blending strategic leadership, operational excellence, and innovative thinking to drive impactful business transformations. My career spans startups and established organizations, where I've successfully delivered high-value projects, optimized processes, and significantly enhanced profitability and customer satisfaction.As the CEO of Easy Green Mobility (a subsidiary of EaseMyTrip), I am building EMTev from the ground up—a business ecosystem dedicated to electric vehicle manufacturing. My role encompasses end-to-end leadership across R&D, Product Development, Homologation, Production, Business Development & Marketing, and P&L ownership. I am also leading the establishment of a state-of-the-art electric vehicle manufacturing facility, driving innovation in the electric mobility sector.Previously, during my tenure at Ashok Leyland, I played a pivotal role in transforming India's transport landscape. As among core founding member of the Electric Vehicle Division, I spearheaded India’s first electric bus operation in Ahmedabad, utilizing cutting-edge fast-charge and battery-swap technology, and scaled these operations nationwide.Internationally, I led strategic operations for LAGBUS in Nigeria and earned recognition across India while collaborating with STUs during my time with Ashok Leyland and Prasanna Purple. My core competencies include large-scale P&L management, pioneering sustainable mobility projects, strategic planning, crisis management, team building, and fleet operations.A relentless advocate for sustainable mobility, I thrive on innovation and collaboration, pushing boundaries to redefine the future of transportation. I am passionate about driving change and partnering with others who share the vision of revolutionizing the mobility ecosystem.Passionate about fostering innovation as an angel investor, with a focus on supporting startups in the EV, clean energy, and mobility sectors, while remaining open to promising projects in other industries. Let’s connect to explore opportunities, exchange insights, or collaborate on transformative projects in the dynamic world of eMobility. Ex. Ashok Leyland, LAGBUS, Prasanna Purple, Mega Cabs
Easy Green Mobility Pvt Ltd (Subsidiary Of Easemytrip)
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Chief Executive OfficerEasy Green Mobility Pvt Ltd (Subsidiary Of Easemytrip)India
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Chief Executive OfficerEasy Green Mobility Aug 2024 - PresentCEO – Easy Green Mobility (A Subsidiary of EaseMyTrip)As the CEO of Easy Green Mobility, I lead the company’s vision to become a market leader in electric Vehicle manufacturing, overseeing the end-to-end process of business. My responsibilities span across multiple critical functions, including:1. R&D and Innovation: Spearheading the research and development of cutting-edge EV’s, ensuring our products meet global standards of quality, efficiency, and sustainability. 2. Product Design & Development: Leading teams in creating innovative vehicle designs, focusing on durability, eco-friendliness, and user-centric features that meet the unique needs market. 3. Plant Setup & Manufacturing: Overseeing the establishment of a state-of-the-art manufacturing facility, from infrastructure development to ensuring streamlined production processes for EV’s. 4. Homologation & Certification: Driving the compliance and certification processes for all vehicle models, ensuring they meet industry standards for safety, emissions, and performance. 6. Strategic Leadership: Owning the company’s P&L, I manage the business from product development to market entry, while leading cross-functional teams in operations, finance, marketing, and business development. 7. Partnerships & Collaborations: Establishing and nurturing relationships with key government authorities, industry leaders, and suppliers to ensure the successful execution of our long-term strategy. 8. Market Penetration: Driving the go-to-market strategy for EV’s, focusing on cost-effectiveness, scalability, and positioning Easy Green Mobility as a leader in the zero-emission vehicle space.I am committed to building a future where mobility solutions are both sustainable and innovative, while contributing to the growth of India’s electric vehicle industry. My leadership focuses on driving efficiency, fostering a culture of excellence, and delivering transformative mobility solutions that make a lasting impact.
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Business Head - MobilityAmpersand Group Sep 2023 - Jun 2024Mumbai, Maharashtra, InAs the Sr. Vice President and Business Head of the Transport/Mobility business, I oversee the comprehensive management of all functional verticals, driving strategic growth and operational excellence across the Transport Business. My responsibilities encompass the entire lifecycle of our fleet, including planning, procurement, maintenance, and end-of-life management. Leading operations and teams across India, I focus on technology adoption, mentoring and developing our personnel, fostering a culture of innovation and efficiency. I am accountable for the P&L of the business, ensuring financial health and sustainable growth. My role is pivotal in steering the company’s direction, optimizing performance, and achieving our strategic objectives. -
Global HeadMecho Autotech Ltd Oct 2022 - Aug 2023Yaba, Lagos, Ng1. Pioneering eMobility: Spearheading the establishment and global expansion of eMobility operations, demonstrating strategic leadership and astute business sense.2. Strategic Collaborations: Partnering with the Group CEO to set and drive the organization's vision and operational strategy.3. Operational Management: Overseeing an array of operations, including workshop activities, inventory, procurement, contracts, people management, and strategic business planning to boost overall profitability, Product Development and R&D. Also ensuring compliance with set budgets and timelines. 4. Vision and Culture: Upholding corporate vision, values, and brand equity, while establishing policies that promote a positive company culture.5. Strategic Business Design: Strategizing and implementing business models that propel the Business Unit towards success and targeted market share.6. Partnership Development: Forging strategic partnerships with government agencies and potential clients, skillfully negotiating and closing deals.7. Advisory Role: Providing valuable guidance to the Board on key planning issues and recommending sound business decisions.8. Market Research and Opportunities: Identifying and capitalizing on new business opportunities, adeptly adjusting sales strategies based on market trends, analyses, and feedback.9. Leadership Across the Board: Providing technical and commercial leadership in sales, operations, supply chain, and process improvement.10. Relationship Management: Maintaining robust relationships with clients, partners, and vendors, fostering mutual growth and success.11. Department Leadership: Leading all departments of the Electric Vehicle Business, aligning departmental efforts with overarching organizational goals. -
Head - Emaas (Emobility Business)Ashok Leyland Oct 2020 - Oct 2022Chennai, Tamil Nadu, InAs a eMobility Business Head for Electric Vehicle Projects, I successfully led the development and execution of multiple B2G & B2B projects across India. My key accomplishments include:1. End-to-end management of Fleet, Workshop, Inventory & Spares, Procurement, Contracts & Agreements, focusing on strategic growth and operational efficiency to maximize profitability.2. Delivering competitive pricing by designing innovative solutions during the bidding process for various projects.3. Actively engaging with Customers, STUs, and Authorities throughout the project lifecycle, from bidding to successful deployment and completion.4. Commissioning electrical infrastructures and installations, including chargers by overseeing civil and power infra budgeting, vendor negotiation, and agreement finalization.5. Establishing depots and operational structures tailored to project requirements, including layout planning, bay, store, and other infrastructural elements management, and vendor negotiation for profitable terms.6. Enhancing bus efficiency and operational effectiveness by closely monitoring performance, ensuring adherence to safety guidelines, and implementing continual improvement measures.7. Leading the Operations, Technical Projects, Procurement, and Maintenance teams to ensure on-time vehicle maintenance, accessory availability, and alignment with market standards for a seamless customer experience.8. Analyzing performance metrics and conducting variance assessments between targets and actuals for all locations, presenting strategic recommendations for improvement to top management.9. Fostering strong collaborations with Electric Vehicle OEM partners, ensuring exceptional technical support and service during project execution.My extensive experience in Urban Mass Transit & Leading P&L across a diverse range of sectors has enabled me to foster a success-oriented approach, resulting in efficient and profitable operations in Ashok Leyland. -
Head Operations - Emaas (Emobility Business)Ashok Leyland Jul 2018 - Oct 2020Chennai, Tamil Nadu, InWas part of founding team member of eMobility business. Successfully executed Pilot project and from there helped company successfully establish Subsidiary Ashok Leyland (OHM Global Mobility & Switch Mobility)
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Startup FounderSfcpl Jul 2016 - May 2018Co-Founder & CEO, My Fleet Care (SFCPL) | Online Vehicle Management | India & AfricaSFCPL, operated under the trade name "My Fleet Care," Indian online vehicle management company. Founded with a vision to provide doorstep vehicle maintenance & Repair service to its users. 1. Pioneered the establishment and growth of My Fleet Care as a leading online vehicle management Company.2. Developed and implemented a comprehensive range of services, including booking maintenance schedules, on-road breakdown assistance, vehicle buying and selling, and insurance renewal options through mobile app and website platforms.3. Successfully launched the mobile app on Android and iOS platforms, integrating both cash and cashless payment options.4. Led a team in managing an average of more than 1500 transactions per day, fostering a seamless user experience.5. Initiated and oversaw the expansion of services from initial launch in Bhopal, Mumbai, and Delhi to other cities in India. Led marketing and promotional initiatives, driving brand awareness and user acquisition.7. Coordinated overall business operations, including strategy development, service expansion, and financial management.8. Collaborated with a cross-functional team to develop and enhance the mobile app, ensuring user-friendly interfaces and reliable functionality.10. Established and nurtured partnerships with vehicle service providers, insurers, and other key stakeholders to expand service offerings.11. Oversaw customer support operations, ensuring prompt and efficient issue resolution.12. Managed a team of professionals, providing guidance, performance evaluations, and fostering a positive work environment.During my tenure, MFC transformed the vehicle management experience by providing convenient and reliable services to a growing user base in India and Africa. It was an exciting journey to be part of a dynamic team that drove innovation and positively impacted the mobility landscape.
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General ManagerLagbus May 2014 - Jul 2016NgWorked as General Manager -
CgmPrasanna Purple Mobility Solutions Pvt. Ltd. Jun 2013 - May 2014Pune, Maharashtra, InPromoted to CGM in the month of June -2013About Company:Under Public Private Partnership we operate City buses at Bhopal, Delhi, Pune, Indore, and at Ahmednagar, PP operate Metro feeder services with Delhi Metro Rail Corporation. We are Pioneer in starting Inter-city Luxury bus service all over Maharashtra. We have state-of-the art sleeper coaches, super luxury Volvo and Mercedes which caters to 1.5 million people across millions of kilometers annually. We had an honor of becoming official travel partners of many international sport events including Common wealth Youth Games .We were the officials travel partner to Indian Cricket Team, catering for their entire logistic requirement during International matches.Our flagship collaboration with Delhi Tourism led to the creation of HOHO (Hop-On-Hop-Off) which connects most important Historical Monuments, Entertainment zones, Shopping malls, Museums, Zoo, Gardens, parks and places of religious importance with state-of-the-art low floor air-conditioned buses.All Vehicles of Prasanna Purple are monitored with GPS , entire ticketing is done through Electronic Ticketing machine and Smart Card. Business is run scientifically using modern tools like Business Intelligence and Oracle financials. To support and monitor all technology a well equipped and efficient local and centralized Control Rooms and Research Centers are set up. Roles & Responsibilities includes but not limited to:Business ManagementResponsible for P&L and working as profit center headScheduling of City BusesFleet Management & to see to it that 100% buses are on-road.Team Management & Motivating TeamLeading huge work forceLiaison with Govt. Authorities/ Ministers/Mayor/Commissioner/RTOIncreasing revenuesFraming Policies & Procedures and to see to it that it is adheredCrew Management -
Dy. CgmPrasanna Purple Mobility Solutions Pvt. Ltd. Feb 2012 - Jun 2013Pune, Maharashtra, In
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Mumbai HeadMega Cabs Sep 2009 - Feb 2012New Delhi, Delhi, InBusiness ManagementTeam Management & Motivating TeamFraming policies & procedure and to see to it that it is followed.Driving cash collectionsLiaison with GVK & RTO/STA Cost ControlDriver ManagementFleet ManagementSourcing Materials/SparesPreparing Budgets etc... -
Business HeadJk Agro Sep 2007 - Mar 2009Over all Incharge of business operation in western region.Market ExpansionTarget achievementDealer network expansionTeam management
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Sr ManagerArvind Infotech Nov 2000 - Aug 2007Sr Manager
Manoj Soni Skills
Manoj Soni Education Details
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University Of MumbaiCommerce -
NibmLogistiics & Supply Chain Management
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Tsv High SchoolSchooling
Frequently Asked Questions about Manoj Soni
What company does Manoj Soni work for?
Manoj Soni works for Easy Green Mobility Pvt Ltd (Subsidiary Of Easemytrip)
What is Manoj Soni's role at the current company?
Manoj Soni's current role is Chief Executive Officer.
What schools did Manoj Soni attend?
Manoj Soni attended University Of Mumbai, Nibm, Tsv High School.
What are some of Manoj Soni's interests?
Manoj Soni has interest in Animal Welfare, Children, Environment.
What skills is Manoj Soni known for?
Manoj Soni has skills like Business Management, Team Leadership, Crisis Management, Business Reorganizations, Demand Generation, New Business Development, Business Operations Management, Negotiation, Operations Management, Purchasing, Purchase Management, Fleet Services.
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