Thomaz Henrique Soutello Email & Phone Number

São Paulo, Brasil

• Planning and execution of online and offline media strategies.• Negotiation with media vehicles and service companies.• Data analysis and optimization of media campaigns.• Studies on behavioral trends and demographic profiles.• Consultancy in the implementation of tags and results tracking.• Preparation of strategic reports and analysis dashboards.• Experience in social media, Google Ads, and influencers.• Proficiency in analytics and presentation tools such as… Show more • Planning and execution of online and offline media strategies.• Negotiation with media vehicles and service companies.• Data analysis and optimization of media campaigns.• Studies on behavioral trends and demographic profiles.• Consultancy in the implementation of tags and results tracking.• Preparation of strategic reports and analysis dashboards.• Experience in social media, Google Ads, and influencers.• Proficiency in analytics and presentation tools such as Google Analytics, Looker Studio, Excel, and Office Suite.• Areas of expertise: real estate development, insurance, healthcare, e-commerce, education, and travel. Show less

• Growth Funnel: Acting in all stages of the growth funnel.• Inbound Marketing Strategy: Planning and strategic development of inbound marketing.• Lead Automation: Creation, analysis, and optimization of automation flows for the buyer's journey.• Conversion Optimization: Monitoring and enhancement of conversion points.• Generation of Qualified Leads: Actions to intensify the delivery of qualified leads to the Sales team.• Email and Media Campaigns: Deployment and… Show more • Growth Funnel: Acting in all stages of the growth funnel.• Inbound Marketing Strategy: Planning and strategic development of inbound marketing.• Lead Automation: Creation, analysis, and optimization of automation flows for the buyer's journey.• Conversion Optimization: Monitoring and enhancement of conversion points.• Generation of Qualified Leads: Actions to intensify the delivery of qualified leads to the Sales team.• Email and Media Campaigns: Deployment and optimization of email and media campaigns.• Data Analysis and Metrics: Collection and analysis of growth data and metrics.• Tools Management: Management of tools such as RD Station, SEM Rush, Tag Manager, Analytics, Webmaster Tools, and Agendor.• Comparative and Performance Reports: Production of comparative and performance reports.• Collaboration with Other Teams: Collaboration with other teams in the company to achieve growth objectives. Show less

Campinas, Sao Paulo, Brazil

• Growth Hacking Experiments: Managing and executing experiments using Growth Hacking methodology.• Content Marketing: Managing and operating content marketing using WordPress, Rock Content Platform, and RD Marketing.• Email Marketing Automation: Implementing and managing email marketing automations for lead nurturing and sales generation.• Email Templates: Creating email templates for the sales team.• Online Media Management: Monitoring and optimizing investments in online… Show more • Growth Hacking Experiments: Managing and executing experiments using Growth Hacking methodology.• Content Marketing: Managing and operating content marketing using WordPress, Rock Content Platform, and RD Marketing.• Email Marketing Automation: Implementing and managing email marketing automations for lead nurturing and sales generation.• Email Templates: Creating email templates for the sales team.• Online Media Management: Monitoring and optimizing investments in online media.• SEO Optimization: Analysis and optimization of SEO.• Creation and Optimization of Landing Pages: Developing and optimizing landing pages.• Tool Integration: Integrating CRM, marketing, and other tools.• Institutional Website Development: Implementing and building institutional websites.• Marketing Goal Setting: Defining marketing goals.• Performance Media Tags: Installing tags for performance media measurement.• Video Editing and Production: Editing and producing videos. Show less

São Paulo, Brazil

• Strategic online planning focusing on metrics such as Sales (ROI, CPA, Conversion Rate), Views (View Rate, CPV), Reach (CPC, Bounce Rate, CTR), and Mobile App Installations.• Definition of digital advertising vehicles and channels in media planning.• Installation/Definition of Tags and Conversion Goals.• Monitoring, optimization, and performance presentation of online campaigns.• Management of campaigns on Google AdWords, Facebook, Instagram, LinkedIn, and Twitter.• Data… Show more • Strategic online planning focusing on metrics such as Sales (ROI, CPA, Conversion Rate), Views (View Rate, CPV), Reach (CPC, Bounce Rate, CTR), and Mobile App Installations.• Definition of digital advertising vehicles and channels in media planning.• Installation/Definition of Tags and Conversion Goals.• Monitoring, optimization, and performance presentation of online campaigns.• Management of campaigns on Google AdWords, Facebook, Instagram, LinkedIn, and Twitter.• Data analysis to inform decision-making.• Results presentation aiming for optimization compared to previous goals and metrics.• Direct client support.• Collaboration with the Business Intelligence (BI) team for data intelligence, task automation, and script management.Client Portfolio (throughout the work cycle at Blinks):• Consumer Goods• Jewelry Stores• Marketplace• Services• Non-Profit Sector Show less

São Paulo

• Specialization in Google AdWords and management of online campaigns.• Negative keyword targeting in Google Search.• Definition of methodologies for projects and client/creative agency relationships.• Direct client communication and collaboration with creative agencies (Africa, Rosh Agency).• Interaction with the Business Intelligence (BI) team.• Translation of presentations from Portuguese to English.• Tag installation.• Skills in creation, optimization, and… Show more • Specialization in Google AdWords and management of online campaigns.• Negative keyword targeting in Google Search.• Definition of methodologies for projects and client/creative agency relationships.• Direct client communication and collaboration with creative agencies (Africa, Rosh Agency).• Interaction with the Business Intelligence (BI) team.• Translation of presentations from Portuguese to English.• Tag installation.• Skills in creation, optimization, and presentation of results.• Platforms and software used: Google AdWords, Facebook Business Manager/Power Editor, Google Analytics, Microsoft Excel (VLOOKUP, Pivot Tables, Dynamic Charts, Dashboards, Automated Reports), Kenshoo.• Media placements with institutional, performance, local, mobile (phones and app installations), and awareness objectives. Show less

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