Robert (Wonshik) Choi  Ph.D

Robert (Wonshik) Choi Ph.D Email and Phone Number

Founder and CEO @ MKTforum & Lean Startup Korea
South Korea
Robert (Wonshik) Choi Ph.D's Location
South Korea, Korea, Republic of
Robert (Wonshik) Choi Ph.D's Contact Details

Robert (Wonshik) Choi Ph.D personal email

About Robert (Wonshik) Choi Ph.D

Blockchain-based global marketer & Lean Startup Coach with 20-years' cross-industry experiences of Procter & Gamble, adidas, SK group Allianz Life, MKTforum (Consulting firm) , Mail Dairies Co, CHA health-bio group, GMO of Hdac, and Managing Director of Cornet Pte, Ltd. Specialties: innovative & extensive cross-industry experiences in brand marketing & sales strategy, communication, Research, e-Biz, new business development, international business, start-up biz modeling and digital transformation. Global Project Experience: One year working experience in P&G Osaka Japan, 1 month working in Allianz German, 3 months in Thailand, and businesses traveling in all Asia countries and Australia. 2002 World Cup Global Marketing Director. Procter & Gamble regional member of Research, Skin Care and global member of environmental project and new category development. Europe visiting for Food & beverage benchmark and convention in France, Italy, Spain, Germany, Finland. Netherland in 2008 & 2009

Robert (Wonshik) Choi Ph.D's Current Company Details
MKTforum & Lean Startup Korea

Mktforum & Lean Startup Korea

View
Founder and CEO
South Korea
Website:
kingswap.io
Employees:
12
Robert (Wonshik) Choi Ph.D Work Experience Details
  • Mktforum & Lean Startup Korea
    Founder And Ceo
    Mktforum & Lean Startup Korea
    South Korea
  • Mktforum & Lean Startup Korea
    Founder & Ceo
    Mktforum & Lean Startup Korea Nov 2011 - Present
    Korea
    Project Consulting, Training and Knowledge management - Led Start-up Biz model of Lean Startup Korea organization as adverser board and conducted Lean startup - Advising ,as Global Marketing Advisory, marketing strategies of Double Chain which is IOT contract platform based on blockchain. Conduct consulting project of new corporate image to expand Franchise stores of premium home cleaning business and pest control business, which are the sister companies of Service Master Group… Show more Project Consulting, Training and Knowledge management - Led Start-up Biz model of Lean Startup Korea organization as adverser board and conducted Lean startup - Advising ,as Global Marketing Advisory, marketing strategies of Double Chain which is IOT contract platform based on blockchain. Conduct consulting project of new corporate image to expand Franchise stores of premium home cleaning business and pest control business, which are the sister companies of Service Master Group, USA. Planned and roll-out communication plan via Blog and SNS.- Developed colpliance program for small & medium companies Developed and led “Global incubating training Program" for new ventures, who will expand their business to USA or other countries Advising business strategies and operation of Cotton -Smart Application & Device developer -and developed communication via web-site and blog.- CHA Bio-Health group New Business development of VIP anti-agining complex Group marketing activities Compliance program Show less
  • Kingswap
    Royal Advisor
    Kingswap Oct 2020 - Present
    싱가포르
    KingSwap (kingswap.io) is the newest DeFi liquidity pool platform that is an improvement over, and an evolution of UniSwap. In addition to offering off-ramp fiat currency converting solutions, KingSwap has added some new Blockchain community-oriented features to UniSwap’s core design, which will help provide user-friendly real-time benefits in terms of price curves and contributor rewards.
  • Synfiny Advisors
    Advisor
    Synfiny Advisors Jun 2020 - Present
    미국
    SynFiny Advisors taps into the experience of seasoned operating executives from across disciplines and industries to bring you practical solutions that produce real results.
  • Cornet Pte.,Ltd
    Ceo & Founder
    Cornet Pte.,Ltd Mar 2018 - Nov 2019
    Singapore
    Total marketing & consulting on Blockchain and Cryptocurrency from Concept development to Listing.
  • Hdac Technology Ag
    Global Marketing Officer
    Hdac Technology Ag Sep 2017 - Apr 2018
    Switzerland
    Marketing Executive at Hdac Technology AG, which is IoT contract platform based on Blockcahin from a personalized contract to a simple payment.
  • Maeil Dairies., Co
    Chief Marketing Officer
    Maeil Dairies., Co 2008 - 2010
    In charge of annual 700 billion won Sales and P&L. all brand marketing strategy and activities of Food & beverage& baby products category, media, and research
  • Allianz Life Insurance
    Marketing Director
    Allianz Life Insurance 2001 - 2004
    Marketing & Sales strategy, Adv & Promotion, Distribution planning, Research, CRM, Direct marketing, Direct-sales. Customer service, Global E- biz coordinator• Successfully set up marketing organization first in insurance industry, which led to new emerging alternative channels (Professional Advisor, Tele marketing and Cyber marketing) as well as Life Planner. (Allianz Life in Korea is US $ 3 billion Growth Written premium with 2.5 million customers)
  • Adidas Korea
    Marketing Director & Bu Head Of Kids
    Adidas Korea Oct 1998 - Jul 1999
    Biz units Adv &PR, Sports Promotion, and Product Development(Apparel, foot ware, Accessories), design, Purchasing, E-biz• Marketing executive in charge of 120 billion won sales. Developed and executed marketing and brand communication strategy and promotions. Positioned adidas brand from 4th to 2nd sport brand.• Led 2002 World Cup Project with Japan on global brand marketing, Sports promotion and sales activities in line with German HQ and FIFA Led all business operation of Adidas… Show more Biz units Adv &PR, Sports Promotion, and Product Development(Apparel, foot ware, Accessories), design, Purchasing, E-biz• Marketing executive in charge of 120 billion won sales. Developed and executed marketing and brand communication strategy and promotions. Positioned adidas brand from 4th to 2nd sport brand.• Led 2002 World Cup Project with Japan on global brand marketing, Sports promotion and sales activities in line with German HQ and FIFA Led all business operation of Adidas kids business. Show less
  • Proctor & Gamble
    Group Manager & Asia/Japan Regional Mrd Manager
    Proctor & Gamble 1990 - 1998
    Market research, Consumer Service, Media, New biz• Invented MRD (Market Research Department), first in Korea, developed new research techniques, and achieved outstanding performance of conducting 100 qualitative and quantities projects per year. (23 project per person in Korea vs. 17 projects in Asia.PROCTER & GAMBLE ASIA/JAPAN• On-the-job Training on marketing, research techniques, category & Brand management, new product development for a year• Asia/Japan Regional member of… Show more Market research, Consumer Service, Media, New biz• Invented MRD (Market Research Department), first in Korea, developed new research techniques, and achieved outstanding performance of conducting 100 qualitative and quantities projects per year. (23 project per person in Korea vs. 17 projects in Asia.PROCTER & GAMBLE ASIA/JAPAN• On-the-job Training on marketing, research techniques, category & Brand management, new product development for a year• Asia/Japan Regional member of market research team, skin care core team, global team of environmental project and new category development (frequent biz trips in Hong Kong, Japan, Thailand, Singapore, Taiwan, China, and USA). In every quarterly meeting, all global information was shared and marketing plan was developed and updated Show less

Robert (Wonshik) Choi Ph.D Skills

Market Research Marketing Strategy Business Strategy New Business Development Start Ups International Business Product Development Marketing Digital Marketing Marketing Communications Research Customer Relationship Management Customer Relations

Robert (Wonshik) Choi Ph.D Education Details

  • International Design School For Advanced Studies At Hongik University
    International Design School For Advanced Studies At Hongik University
    Design Management

Frequently Asked Questions about Robert (Wonshik) Choi Ph.D

What company does Robert (Wonshik) Choi Ph.D work for?

Robert (Wonshik) Choi Ph.D works for Mktforum & Lean Startup Korea

What is Robert (Wonshik) Choi Ph.D's role at the current company?

Robert (Wonshik) Choi Ph.D's current role is Founder and CEO.

What is Robert (Wonshik) Choi Ph.D's email address?

Robert (Wonshik) Choi Ph.D's email address is ws****@****ail.com

What schools did Robert (Wonshik) Choi Ph.D attend?

Robert (Wonshik) Choi Ph.D attended International Design School For Advanced Studies At Hongik University.

What skills is Robert (Wonshik) Choi Ph.D known for?

Robert (Wonshik) Choi Ph.D has skills like Market Research, Marketing Strategy, Business Strategy, New Business Development, Start Ups, International Business, Product Development, Marketing, Digital Marketing, Marketing Communications, Research, Customer Relationship Management.

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