Justin Phillips Email & Phone Number

Ottawa, On, Ca

Walldorf, Bw, De

Currently manage the marketing strategies for the HR (SuccessFactors) and previously, the Customer Experience lines of businesses across Canada and for Regulated Industries across North America. Ownership, development, and execution of the strategic marketing plans and budgets. Execution through the management of cross-functional teams and internal service providers, building strong internal and external relationships, obtaining buy-in and commitment from key executives. All marketing programs prioritize customer-first and digital strategies for execution.• Created marketing strategies to bring Qualtrics customer experience solutions into the SuccessFactors sales bag to help our customers promote engagement with their teams and their own customers • Built strategic relationships across a very complex matrix organization to obtain funding and support in the execution of the North American line of business marketing plan • Developed a Speed-dating program matching our valued customers with our strategic application partners to demonstrate to customer how they can extend their current SuccessFactors implementation to bring value and engagement and ultimately increase their employee and customer experience• Utilize partner funding on marketing programs to double the marketing budget and extend our market reach, while enhancing partner relationships that bring huge value to our customers

Us

Markham, Ontario, Ca

Enhanced an existing idea for a passive medical awareness band and transformed it into a business through market testing, the creation of the business and marketing plan ultimately attracting investors and a strong executive team.• Built the initial business plan, produced the prototype, executed proof-of-concept market research/testing, obtained business capitalization and built the leadership team• Built the brand from the ground up incorporating the mandate, mission, vision, values, corporate culture, identity and how the company would interact with key stakeholders and customers• Built and led a team of 12 employees who came together to successfully launch Code4Armour on time and on budget• Created and executed go-to-market, development, operations, and customer support strategic plans• Ideated and created a unique ecosystem engagement platform to enable market penetration, customer engagement and support a scalable growth strategy• Developed and marketed the corporate brand utilizing social media, digital, mobile, SEM/PPC/SEO and traditional marketing program strategies to raise awareness• Sold to, and managed strategic customers to obtain referenceable accounts that drive future adoption/revenue

Identified the market trend for the commercialization of microsatellites for global communications previously used for scientific and defense initiatives. Co-developed the business plan and developed the strategic marketing plan for the creation, launch and bandwidth sales for a constellation of 78 LEO Microsatellites in 6 orbital planes to bring Internet to the two thirds of the world that don’t have it.• Created the COMMStellation™ brand from concept to prototype to prepare for concept launch and capitalization• Launched an exceedingly successful social media PR campaign that drove customers, partners and investors • Identified and attracted a world-class CEO to run COMMStellation™ post-funding• Published “Backhaul to the Future” article in the April 2011 issue of SatMagazine • Developed marketing programs and brand awareness that attracted the largest players in communications and investment community globally

Mississauga, Ontario, Ca

Developed the brand and brand strategy for MSCI, a newly acquired aerospace company with significant flight heritage and reputation but with a new owner, new name and new vision.• Authored and drove a strategic growth plan to develop and promote innovative new products• Delivered 35% increase in revenue through strategic marketing programs and budget management• Created and promoted product brand generating improved awareness within the aerospace community• Contributed to organization’s largest product sale, the NEOSSat spacecraft, through effective brand promotion and marketing• Developed trade show programs generating a 25% increase in qualified leads• Developed digital, social media and SEO programs resulting in a 175% increase in website traffic• Identified the evolving market trend for the commercialization of Microsatellites in Low Earth Orbit for internet communications which became COMMStellation™

Ca

• Developed and executed targeted marketing programs to increase qualified leads by 42%• Re-branded company and redefined target audience to laser focus on key vertical• Implemented Solution Selling training to align the sales and marketing teams• Developed in depth Solution Selling sales tools to fill gap and empower the sale team to close deals• Ran sales calls and owned proposal writing process contributing to a 25% increase in revenue• Managed relationships with industry analysts, subject matter experts and vendors within defined budget

Ran team that developed and executed a five-year business plan and annual operational plan.• Completed complete corporate re-branding and re-definition of target market • Innovated new product line for emerging markets resulting in 600% customer increase in 6 months• Developed internal communications programs to engage and align employees improving production by 33%• Developed sales collateral including websites, brochures and data sheets resulting to shorten sales cycles • Forged trusted advisor relationships with prospects and delivered proposals that addressed their business problems and converted them into customers

Au

Hired to help with the implementation of a content management system that was plagued by scope creep and delayed by 2 years. • Interviewed key stakeholders to determine business pains and needs that would be overcome with the implementation of a CMS• Rewrote the functional specification for the implementation of the CMS• Worked with the implementation partner to re-scope the project with new milestones/budget• Project managed the new implementation right through to completion• Trained staff on the new CMS system

Ca

• Re-branded company to prepare for IPO • Increased leads by 500% enabling sales team to exceed targets and maximize deal size• Took company to 35% penetration in the insurance vertical • Aligned marketing and sales teams through universal training in Pragmatic Marketing and Solution Selling • Built corporate communications tools aligning the 400+ staff to corporate goals• Developed web based lead-qualification tool directly responsible for generating 5% of total sales

Ba, Mass Communications & Geography

Ossgd, High School