Gustavo Saldaña Torres Email & Phone Number

Mexico

México

Tabasco 152 3Er Piso Roma Norte Mexico Distrito Federal

Lead the Latin America Social Media strategy for Kaspersky Lab through the different channels in Latin America. *Content Management*Influencer Program Management*B2C and B2B communication strategies*Metrics analysis*Ads administration*Online Sales*Branding*Budget Campaigns Administration*Lead Generation*Community Management

México

Lead the Latin America Social Media strategy for Kaspersky Lab through the different channels in Latin America. Channels: Linkedin, Facebook, Twitter, Instagram, Youtube, Blog• B2C communications• Influencer Management• B2B communications• Social Media Marketing • Budget Campaign Management• Content Management• Project Management• Lead Generation• Online Sales• Crisis Strategy Reactions• Feedback and support • Event Coverage ManagementOutstanding Achievement:Generated more than +6000 B2B leads. Reached +80M usershttps://latam.kaspersky.com/blog/Based in México City reporting directly to Moscow HQ Team.

Tampico Y Alrededores, México

• Regional Manager: Tampico, Poza Rica, Cd Valles and Cd Mante. • Responsible for providing service to a portfolio of more than 900 companies.• Ad sales in seccionamarilla.com, landing pages, e-commerce , SEM, printed directory, banners. • Supervise and train the sales force in Digital Marketing, CRM, Sales Techniques and various advertising media.• Sales growth• Data anaylisis for High ROI projects.• Trainning and coaching sesions for the sales team• Advising clients on planning advertising budgets in various ATL and BTL media. www.seccionamarilla.com Outstanding achievement: To be the region with the best growth in sales of digital marketing services at Torreon division level year 2014. (Northern Mexico Region).

Tampico Y Alrededores, México

• Responsible for achieving results by adding value in sales, through the establishment and monitoring of digital marketing programs focused on Lead generation. • Coordinate and follow up on all activities assigned to the sales department and customer service. • Implement CRM strategies to follow up on loyal clients and potential customers. • Responsible for advertising, market research, business development, prospect database development, and brand reputation monitoring. • Branding strategies using ATL and BTL strategies to generate brand credibility, as well as open communication with current and potential customers. • ATL: Generate attractive promotions in Radio, Press, Television. • BTL: Generate external activations at key points for attracting potential customers (flyers, exhibitions, events). • Coordinate online marketing strategy. (Social Media, Website, Email Marketing, Google Ads, Google Analytics). • Develop plans for e-commerce activities to drive sales • Competitors Analysis Market Share and Reactive Strategywww.hondamiramar.com Outstanding Achievement: • Create the first website of the Honda Miramar dealership. Promote the Honda brand on the internet through diverse strategies generating greater positioning in the consumer's mind.

Tampico Y Alrededores, México

Enterprise Specialized in Website Design, SEM, Social Media, Mailing, Apps, Hosting.• Develop Strategies to boost the brand awareness in the social media environment• CRM strategies• Support through social media• Management of Social Media Tools and Metrics• Development of brand engagement and loyalty.https://www.prointernet.mx/

Licenciatura, Mercadotecnia

Activities and Societies: Intercambio universitario de 1 semestre con la Universidad de IDRAC en Lyon, Francia. Licenciatura en.

Preparatoria, Economico Administrativo