Mick Kupan Email & Phone Number

Los Angeles, Ca, Us

•Direct brand strategy development for an $8M portfolio of video game and biotech clients of a national design consulting firm, with responsibility for leading cross-functional teams of up to 15 creative professionals through the entire project lifecycle, from ideation through execution•Streamlined and restructured the firm’s pitch strategy to reduce resource allocation while more than doubling win rate by leveraging smaller, focused teams to develop strategic pitches•Developed and implemented a strategy-centric approach to branding projects including an expanded focus on competitive case studies, audience research, social media listening, and whitespace analysis •Created brand platforms and naming for the launch of 27 new products and companies, and oversaw the full rebranding of an additional 16 products/companies, contracting with companies such as Bethesda Softworks, Warner Bros. Games, Blizzard Entertainment, SEGA, and Techland•Lead research evaluation and synthetization of existing client branding, the competitive landscape, market insights, and internal client data to identify areas of opportunity for audience outreach, new product branding, and rebranding initiatives•Engage with clients from management through C-Suite level to enhance client relations and project buy-in, collaborate with creative directors to ensure cohesive and innovative brand strategies, and lead the digital services team in the development of comprehensive digital strategies

•Managed more than 250 brand and creative asset development projects worth more than $7M, with responsibility for leading all client communications, developing strategic proposals and creative briefs, and ensuring compliance with all timelines and budget requirements from concept through delivery •Achieved an 89% client retention rate by maintaining flexibility in adapting the scope of work to meet evolving project needs while consistently meeting project deadlines •Drove a 10% cost savings across all projects compared to budgeted estimates by developing project briefs to guide the team and prevent scope creep, identifying creative solutions to minimize reliance on external freelancers, and managing project timelines and budgets to ensure alignment with milestones, saving more than $750k cumulative during tenure in role•Implemented a new project management system and dashboard, transitioning towards a modern cloud-based software that enabled optimized resource allocation for design staff

•Managed all operations for 65 annual ad campaigns generating more than $2M in annual revenue, utilizing a variety of ad servers to implement, target, optimize, and monitor digital campaigns•Supported 45 clients on live campaigns by obtaining required assets, troubleshooting ad issues, and implementing creative changes•Conducted detailed campaign reporting and analysis, translating data insights into actionable recommendations for clients, including recommending high-performing ads to major clients to drive repeat business and optimize placements, particularly for undervalued remnant inventory, and collaborating with sales teams to initiate “new media” campaigns focused on video content

•Managed 50 yearly ad campaigns with budgets of up to $250k, with responsibility for executing all operations, leading publicity campaigns, overseeing the creation of more than 100 value-added campaign features, and leading social media efforts that increased social media following by up to 2,500%

Master Of Business Administration - Mba

High Honors

Bachelor Of Arts - Ba