Mick Kupan Email & Phone Number

Los Angeles, CA, US

• Direct brand strategy development for an $8M portfolio of video game and biotech clients of a national design consulting firm, with responsibility for leading cross-functional teams of up to 15 creative professionals.
• Streamlined and restructured the firm’s pitch strategy to reduce resource allocation while more than doubling win rate by leveraging smaller, focused teams to develop strategic pitches
• Developed and implemented a strategy-centric approach to branding projects including an expanded focus on competitive case studies, audience research, social media listening, and whitespace analysis
• Created brand platforms and naming for the launch of 27 new products and companies, and oversaw the full rebranding of an additional 16 products/companies, contracting with companies such as Bethesda Softworks, Warner.
• Lead research evaluation and synthetization of existing client branding, the competitive landscape, market insights, and internal client data to identify areas of opportunity for audience outreach, new product.
• Engage with clients from management through C-Suite level to enhance client relations and project buy-in, collaborate with creative directors to ensure cohesive and innovative brand strategies, and lead the digital.

• Managed more than 250 brand and creative asset development projects worth more than $7M, with responsibility for leading all client communications, developing strategic proposals and creative briefs, and ensuring.
• Achieved an 89% client retention rate by maintaining flexibility in adapting the scope of work to meet evolving project needs while consistently meeting project deadlines
• Drove a 10% cost savings across all projects compared to budgeted estimates by developing project briefs to guide the team and prevent scope creep, identifying creative solutions to minimize reliance on external.
• Implemented a new project management system and dashboard, transitioning towards a modern cloud-based software that enabled optimized resource allocation for design staff

• Managed all operations for 65 annual ad campaigns generating more than $2M in annual revenue, utilizing a variety of ad servers to implement, target, optimize, and monitor digital campaigns
• Supported 45 clients on live campaigns by obtaining required assets, troubleshooting ad issues, and implementing creative changes
• Conducted detailed campaign reporting and analysis, translating data insights into actionable recommendations for clients, including recommending high-performing ads to major clients to drive repeat business and.

• Managed 50 yearly ad campaigns with budgets of up to $250k, with responsibility for executing all operations, leading publicity campaigns, overseeing the creation of more than 100 value-added campaign features, and.

Master Of Business Administration - Mba

High Honors

Bachelor Of Arts - Ba