Marisa Kurtz Email & Phone Number

US

• Built a team of 15 marketers in the oversight, creation, and execution of marketing campaigns for all Fearless Records album, track, and music video releases as well as the Fearless Records branding
• Establish workflow for all Fearless projects within Concord Music Group, guiding and approving the direction of all marketing with internal and external stakeholders
• Initiate, develop, and execute on marketing strategies and P&Ls to drive revenue, increase exposure and expand established marketing plans
• Handle all partnership and brand activations both physically and across the web; driving revenue, collecting data, and optimizing user experience.
• Act as lead marketer and project manager for high profile releases such as Pierce The Veil, Ice Nine Kills, and The Pretty Reckless,
• Analyze data and research to formulate cohesive marketing strategies

Los Angeles, California, US

Experiential and Strategic marketing agency focused on "experiential +" - how to create a 360 approach to on and offline experience with thoughtful planning before, during, and after the event. I develop, manage, and execute high profile PR events, product launches, music festivals and mobile tours clients in entertainment, CPG, technology and more for.

Santa Monica, California, US

• Develop regional marketing and communications programs, working cross-departmentally to ensure programs meet regional objectives while aligning with broader organizational goals and brand guidelines
• Create and execute initiative-based programs and campaigns based on research data to support the Academy’s internal teams of Advocacy, Awards, Member Services, Business Development, Foundations, Marketing, and Content.
• Build robust profiles of the organization’s various audience segments and develop targeted life cycle plans to achieve set customer interaction objectives
• Assist in the RFP and selection process for hiring best-in-class agency to conduct extensive research project to re-brand The Recording Academy

New York, US

• Create and execute 360 strategy, and ROI analysis for product launches, events, mobile tours and online campaigns for clients
• Drive consumer awareness and engagement to brands and products in the digital and experiential space
• Procure technology partnerships to create and enhance event environments
• Develop and execute events from their conception to execution including budgets, strategy, staffing and reporting
• Generate and manage internal digital group within the agency
• Manage all aspects of internal branding and outbound communication including website, social media strategy

New York, US

Create and execute digital strategy, execution and ROI analysis for product launches, events, mobile tours and online campaigns for clients such as Warner Bros., GGP, Bravo and Constellation WinesDrive consumer awareness and engagement to brands and products in the digital and experiential spaceProcure technology partnerships to create and enhance event.

Burbank, CA, US

Create and execute retail marketing campaigns for all digital and mobile releases for superstar artists such as Jonas Brothers, Miley Cyrus, Plain White T's, Jesse McCartney and many othersOversee all digital and mobile product transactions with over 20 digital and mobile retail services including iTunes, Amazon, Rhapsody, Napster, AT&T, Verizon, and.

US

Analyze daily, weekly sales info (Insight, Soundscan) for each artist and market for sales correlations and justificationsBreakdown individual markets using radio reports (BDS, Mediabase) to analyze artist airplay each dayContribute to creation of in store marketing and promotion campaigns by matching specific artists with applicable retail accounts across.

Bachelors Of Arts; Bachelors Of Arts, Communication; Business

Masters Of Arts, Communication Management; Entertainment Management

Master'S Degree, Communication And Media Studies