• Built a team of 15 marketers in the oversight, creation, and execution of marketing campaigns for all Fearless Records album, track, and music video releases as well as the Fearless Records branding• Establish workflow for all Fearless projects within Concord Music Group, guiding and approving the direction of all marketing with internal and external stakeholders• Initiate, develop, and execute on marketing strategies and P&Ls to drive revenue, increase exposure and expand established marketing plans• Handle all partnership and brand activations both physically and across the web; driving revenue, collecting data, and optimizing user experience.• Act as lead marketer and project manager for high profile releases such as Pierce The Veil, Ice Nine Kills, and The Pretty Reckless, • Analyze data and research to formulate cohesive marketing strategies

Experiential and Strategic marketing agency focused on "experiential +" - how to create a 360 approach to on and offline experience with thoughtful planning before, during, and after the event. I develop, manage, and execute high profile PR events, product launches, music festivals and mobile tours clients in entertainment, CPG, technology and more for brands in all phases; from start-ups to large brands and properties. In addition to creating experiences, I also work closely with clients and brands to create partner strategies and sponsorship opportunities .

● Develop regional marketing and communications programs, working cross-departmentally to ensure programs meet regional objectives while aligning with broader organizational goals and brand guidelines● Create and execute initiative-based programs and campaigns based on research data to support the Academy’s internal teams of Advocacy, Awards, Member Services, Business Development, Foundations, Marketing, and Content teams● Build robust profiles of the organization’s various audience segments and develop targeted life cycle plans to achieve set customer interaction objectives● Assist in the RFP and selection process for hiring best-in-class agency to conduct extensive research project to re-brand The Recording Academy

• Create and execute 360 strategy, and ROI analysis for product launches, events, mobile tours and online campaigns for clients• Drive consumer awareness and engagement to brands and products in the digital and experiential space• Procure technology partnerships to create and enhance event environments• Develop and execute events from their conception to execution including budgets, strategy, staffing and reporting• Generate and manage internal digital group within the agency• Manage all aspects of internal branding and outbound communication including website, social media strategy

Create and execute digital strategy, execution and ROI analysis for product launches, events, mobile tours and online campaigns for clients such as Warner Bros., GGP, Bravo and Constellation WinesDrive consumer awareness and engagement to brands and products in the digital and experiential spaceProcure technology partnerships to create and enhance event environmentsDevelop and execute events from their conception to execution including budgets, strategy, staffing and reportingCreation and management of internal digital group within the agencyManage the retooling of GCM internal branding including website social media strategy

Create and execute retail marketing campaigns for all digital and mobile releases for superstar artists such as Jonas Brothers, Miley Cyrus, Plain White T's, Jesse McCartney and many othersOversee all digital and mobile product transactions with over 20 digital and mobile retail services including iTunes, Amazon, Rhapsody, Napster, AT&T, Verizon, and T-Mobile to create pricing initiatives and album promotions for all Hollywood and Lyric Street Records digital releasesFacilitate branding and sponsorship opportunities with AT&T, Seventeen Magazine, Teen Spirit and other third party companies to create added value for artists.Direct all sales planning between all Hollywood and Lyric Street releases with Amazon.com's physical and digital buying team including maintaining the incentive program, and all co-op dollars.Act as the only liaison to interface with all parts of distribution (UMGD) to tie digital, mobile and physical marketing and sales efforts togetherOriginate and formulate all mobile promotional campaigns with Hollywood and Lyric Street Record artists using third party vendors such as Say Now, Mozes and GetMusicDirect artist development reps and college reps to increase title visibility and awareness both offline and online, at independent retail and lifestyle accounts.Analyze and forecast new releases and carry over titles for customer BPI breakdowns and initial order shipments and first week sales, using account data, Nielsen Soundscan data, and hourly reads.Utilize past marketing and sales data for promotion analysis such as end-cap placement, out of department placement, film and TV use.Research competitive titles constantly for new ideas and trends

Analyze daily, weekly sales info (Insight, Soundscan) for each artist and market for sales correlations and justificationsBreakdown individual markets using radio reports (BDS, Mediabase) to analyze artist airplay each dayContribute to creation of in store marketing and promotion campaigns by matching specific artists with applicable retail accounts across the countryPlan and execute music listening events for buyers to promote music including Eminem, Gwen Stefani, U2, Jimmy Eat World, Vanessa Carlton, and Snoop Dogg.Work with field staff in all marketing and merchandising efforts including POP displays, billboards, circulars, and in store audio/video displays to promote physical CD salesMaintain positive relationships with all retail accountsGather all artwork assets for all retail accounts for lightbox, window and circular requests.Create sales planning data sheets and assist in forecasting for all new releasesFulfill all in-house and billable product requestsSoundtrack Channel - Manager of Content Acquisitions