Lead the development and execution of audience-centric strategies to expand our reach and deepen relationships with diverse stakeholders. Manage and enhance the email marketing program, driving engagement and conversions. Leverage Salesforce Marketing Cloud and other digital platforms to streamline operations, improve efficiency, and deliver impactful digital experiences.

With a proven track record of exceeding KPIs and driving engagement for clients, Molly helps transform account management for her clients, resulting in the successful execution of strategic marketing, content and media engagement programs.

Direct all marketing and customer experience of annual national conference and policy conference, including consistently meeting or exceeding registration goals. Develop and deliver revitalized email copy tone strategy, including targeting specialized messages to specific audiences.Integrated campaign management of dynamic, multi-faceted strategies including email, social media, in-person experiences, and storytelling resulting in significant revenue increases for multiple programs such as education offerings, events, research resources.Designed and executed marketing plan for new organization education platform resulting in 99K in new revenue.

Executed project management of two large-scale migrations of website content management system and customer relationship manager software resulting in increased efficiencies across the organization and modernized communication systems for customers.Conceptualized and executed marketing of all trade show and sales event participation and onsite experience including large scale shows, small organization shows, and local distributor partner events resulting in increased leads and sales YOY. Coordinated team members and vendors for seamless show execution, managed pre-show promotions with customer list, and post-show lead input into CRM and marketing. Executed project management of two large-scale migrations of website content management system and customer relationship manager software resulting in increased efficiencies across the organization and modernized communication systems for customers.Planned and executed all email marketing as well as migration from simple email client to robust marketing automation capabilities and plans with Marketo. Successfully increased marketing email open rate by over 5%.Media planning including print and digital such as magazines, e-newsletters, and Google Adwords.Management and development of junior marketing associate.

As a member of the Media team, I researched new media options, make advertising recommendations and assist with product buys. Project managed the media through the planning, design, and execution stages as well as making the buying decision. Reviewed 200+ media contracts for performance resulting in an average of $31,000 savings yearly.- Copywriting/Copyediting: Spearheaded and assisted with advertising copy/editing, tagline copy, product name development, and target marketing collateral copy. Undertook creating a marketing grammar and style guide. This project required collaboration from multiple team members and coordination of several stakeholder buy-ins. - Point of Purchase Projects: Volunteered to take on an additional point of purchase project to hone new skills. Coordinated client needs and budget discussions, lead design and buy-in discussions resulting in six projects completed in 2013 and 16 projects completed in 2014, on time and on budget.