Social Media Management & MarketingPrimary Clients: Broders’ & Terzo Restaurants Managed social media services for multiple client accounts, tailoring strategies to meet each organization’s unique goals while staying within budget and contract scope. Collaborated with client teams to merge strategic expertise with brand-specific needs, and continuously optimized performance based on monthly reports and analytics.Notable Responsibilities:- Developed, created, and executed content strategies across various media.- Onboard/offboard clients, serving as the primary liaison between clients and Knack’s CEO.- Provided ongoing performance updates and insights, adjusting tactics as needed.Notable Achievements: Leadership reported record turnouts for events, promotions, and holiday campaigns.Organically increased audience size and engagement:- Broders' Instagram: +10.3% | Facebook: +4.58%- Terzo Instagram: +9.13% | Facebook: +2%

Joined The Alliance Fastpitch’s small, dynamic team to provide comprehensive social media management, strategy, and content creation across multiple platforms (Facebook, Instagram, Twitter, TikTok, YouTube) for both The Alliance and its eight Member Leagues. Played a key role in developing the startup's national brand voice, establishing a creative and marketing standard to build loyalty among the target audience, stakeholders, partners, and sponsors.Notable Responsibilities:- Co-led national event planning and marketing efforts alongside the Marketing Manager, including high-profile events such as National Championships, the Senior All-Star Game (powered by Under Armour), and the Super Cup (presented by Wilson).- Oversaw and assisted with interns, freelancers, and contracted talent.- Led photography, videography, and creative content production for major campaigns.- Monitored and analyzed performance data, conducted A/B testing, and produced detailed reports for the board and key stakeholders.Notable Achievements: Generated 25.6M impressions, 1.2M engagements, and a 4.3% engagement rate over the contract period.Co-led campaigns that delivered:May 2021 – June 2023: 25,557,447 impressions, 1,215,598 engagements, 51,377 post link clicks, 4.3% engagement rate.Sept 2021 – Aug 2022: 11.3M impressions, 487K engagements, 4.1% engagement rate, 2.77M video views.Sept 2022 – June 2023: 7.5M impressions, 400K engagements, 16.6K post link clicks, 3.9% engagement rate, 1.8M video views.

• Managed business operations for JWOS, overseeing financials, business strategy, and partnerships.• Led website re-design and daily management, integrating early paid media strategy for enhanced visibility.• Crafted and executed social media calendar, campaigns, and email marketing efforts to engage with the softball community.

• Managed daily web duties and back-end CMS support for Advanced Sports Media Group.• Created engaging content for publication, social media, and other platforms.• Doubled Twitter followers from 5,200 to 12,200 and Instagram followers from 1,000 to 3,066 organically in less than a year.

Led the day-to-day operations of the Golden Gopher Softball program, handling a wide range of administrative, financial, and logistical tasks to support program success. Managed budgeting, financial reporting, staff scheduling, communications, and public inquiries. Oversaw both local and national program travel, ensuring seamless execution within financial guidelines.- Assisted in the forecasting, creation, and management of the program's annual budget.- Worked with communications staff to secure local media coverage and enhance the program’s visibility.- Led event planning for major program events, including banquets, donor/alumnae gatherings, recruiting weekends, and fundraisers. Secured vendors, managed promotions, and executed event strategies across various channels (social media, email marketing, etc.).- Acted as the liaison for alumnae, donors, and athlete families, creating content and communications to keep them connected throughout the year.Notable Achievements:- Developed and maintained strong vendor relationships for travel, media, software, and other essential services.- Assisted with program social media and content strategy, creating over 700 videos and growing the program’s social media audience significantly:- Facebook: From 900 to 20,800 followers- Twitter: From 2,000 to 18,600 followers- Instagram: From 0 to 11,600 followers