Marie-Laure Bastiment Email & Phone Number

I have often observed that those responsible for business development struggle to balance daily urgencies with the formulation of strategic directions. This results in unreliable forecasts, unrealized sales, and even the loss of long-standing clients.However, based on my experience, business development requires both foresight and pragmatism. 👉 Foresight because the future is shaped today and requires anticipation. 👉 Pragmatism because actions must remain feasible and field-oriented to succeed. And when strategically planned, business development becomes sustainable.Over time, I have also understood that another key to business development is trust. Trust is a long-term process and requires the same practical sense that leads to understanding the client’s challenges.Today, my clients, whether leaders or investors, turn to me to help them regain control over their business development. 👉 I help them ask the right questions about their company’s positioning, market evolution, and client intimacy. 👉 I guide them in building and deploying a roadmap that is both coherent and ambitious, which significantly enhances their company’s performance.👉 I support teams, particularly engineers, in adopting best practices and understanding client expectations.I have gained my experience in various B2B contexts: 👉 From highly technical fields like automotive, to complex environments such as consulting, 👉 From startups struggling to grow to more mature companies looking to reinvent themselves. Each situation is unique and requires a specific approach. And since I understand the company’s operations from within, from the factory floor to the Executive Committee, including Project Management, my support remains deeply grounded in its reality.Feel free to reach out to discuss a client issue or to learn more about possible approaches for your situation.

Listed skills include Automotive, Negotiation, Business Strategy, Marketing Management, and 28 others.