Redesigning the e-commerce site and advancing CRM strategies, plans, and systems to enhance customer relationships.

Organized marketing initiatives and led day-to-day catering operations for a family-owned restaurant business.+ Consulted with customers, negotiated pricing, and proposed appropriate catering menus and service options to meet customers’ budgets and preferences while maximizing profits for the restaurant + Managed and coordinated with clients, chefs, suppliers, venues, and staff to ensure service runs smoothly+ Prepared meticulous catering order forms and streamlined processes to produce more efficient operations + Designed catering and in-house menus, strategically placing menu items and writing enticing descriptions + Analyzed existing website content structure, page templates, and interfaces to improve site content, navigation and mobile responsiveness, increasing the click-to-contact rate by 144% and decreasing bounce rate by 29%

Led all brand marketing activities, including brand development and strategy, web design and optimization, graphics and packaging design, digital and print advertising, customer and retailer relationship management, digital marketing campaigns, PR, and other marketing communications.+ Orchestrated two mass retail expansions from inception to national launch+ Led the transition of e-commerce store from WordPress to Shopify, directing and supporting the web development and design teams in conceptualizing website design+ Established and maintained brand guidelines, style standards, and best practices for design+ Evaluated and optimized end-to-end customer experience across multiple channels and customer touch-points to improve conversion and retention rates+ Assisted Art Director in developing production-ready artwork and die-line layouts for product packaging, providing consumer insights, competitive landscape analysis, and evaluation from mass retailer buyers to guide visual inspiration and communications+ Coordinated a thorough brand audit and co-directed a rebranding strategy, outlining the tactical steps and setting milestones for a 2-phase marketing communications plan + Worked closely with an integrated marketing firm to identify core personas and market segmentation, create brand positioning and identity standards, and determine optimal product offering and pricing strategy+ Wrote marketing copy and designed print and digital ads for media such as Allure Magazine, InStyle, GMA, NewBeauty, and Vogue to build brand recognition and establish brand positioning

Led a 10-person external digital and design team in a website overhaul and directed brand strategy, e-commerce management, design projects, and buyer relationships.+ Oversaw marketing activities involving the design and usability of the e-commerce site and digital platforms + Led the transition of the e-commerce store from WordPress to Shopify, directing and supporting a 10-person external team of designers and developers+ Collaborated closely with the contracted digital media agency and design firm in the website overhaul and built a new conversion-centric site in 2 months (30 days ahead of the project deadline goal)+ Advocated and applied fundamental user experience, design, and research principles to deliver intuitive and effective customer journeys + Developed the editorial and campaign calendar, delegated tasks, and ensured deadlines were met+ Composed all web copy and images for product pages (PDPs) based on platform and retailer requirements

Responsible for developing, implementing and managing long-term digital marketing campaigns as well as short-term advertising techniques. Target Takeoff Accelerator Graduate 2019.+ Planned and executed digital marketing campaigns, including social media and display advertising+ Developed all forms of graphics, logos, digital and print layouts for creative materials as well as photo editing, including support of promotional materials such as digital and print collateral, select media, tradeshow exhibits and other commercial needs+ Studied design briefs and determined requirements to create visuals using Adobe Illustrator and Photoshop; ensured final graphics and layouts are visually appealing and on-brand+ Assisted the Art Director in a complete redesign of product packaging based on retailer and consumer feedback+ Grew social media presence across all digital channels, resulting in an Instagram growth rate of 63%+ Collaborated with internal and external teams to develop and execute marketing campaigns for product launches, promotions, tradeshows, and retail launches+ Developed the editorial and campaign calendar, delegated tasks and ensured deadlines were met+ Drafted clear, compelling copy for various mediums (e.g., ads, blogs, emails, website, flyers)+ Created, updated, and organized lists, decks, and documents describing the company’s offerings+ Established media lists to track media exposure and contacts+ Managed all online communications, responding to inquiries in a timely manner and gathering feedback

Managed marketing campaigns for clients across various industries with projects relating to campaign development, budget management, client communications, website and social media content creation, and the execution of digital best practices.+ Prepared organic marketing and paid media plans for small businesses across multiple industries, including sports ticketing, hobby subscription boxes, restaurant, health and beauty+ Developed UGC campaigns and content to keep content fresh and fill in professional photography and video gaps+ Created a social media content calendar, including custom content creation, on-brand messaging, and a strategic posting schedule+ Strategized integrated marketing campaigns and contests to drive awareness

Recruited then hired out of internship to manage and monitor all communication channels (support desk, social media, blog, email campaigns, user sessions, online community, etc.) for the supply-side of the user base.+ Revived and led an online community of beta testers, conducting open-ended customer interviews and actively participating in listening channels to leverage their insight to drive innovation and product improvements+ Managed all customer support communications and reduced first-response time, receiving an average 97% customer satisfaction rating (11.5% higher than company average)+ Answered 150+ support tickets weekly, including handling user calls, responding to users’ questions within 24 hours, reporting bugs and data collected to product team (developers, designers, QA engineers)+ Collaborated with Creative Director to design and write the first in-app (iOS) user guide + Implemented new growth strategies on Instagram, resulting in a follower growth rate of 30% the first 2 months+ Restructured company’s blog and posted regularly to support and promote our marketplace and to attract site visitors through search, social media, and email subscribers+ Relaunched an email newsletter to complement blog, resulting in increased web traffic and retention rates+ Created daily photo contests to satisfy the growing demands of the marketplace and to increase DAU by 36% + Secured at least 20 sponsored challenges with brands such as Uber, Chipotle, and Thought Catalog+ Gathered and communicated usability and accessibility learnings from both desktop and mobile users to the product and services teams in a digestible, actionable way

Recruited to assist in the management of all communication channels for the supply-side of the user base.• Created engaging content for the company's social media channels (Facebook, Twitter, Instagram)• Organized and published educational blog posts to increase user engagement, improve buyer experience, and support revenue growth• Worked with the head of customer support to manage all online feedback and reduce first-response time• Assisted the design and product teams with the creation of strategic communication plans

Assisted three account managers servicing multiple clients across various industries; worked on traditional PR projects and social media marketing.• Compiled media clip reports and media lists• Drafted press releases, media alerts, and boilerplates• Created content for various clients’ social media channels (Twitter, Facebook, Instagram, Pinterest, Yelp)• Assisted in special event planning for the opening of an art exhibit at Zhulong Gallery• Conducted client research projects to analyze competitors and discover opportunities

Recruited to initiate company's social media efforts and assist the CEO.• Developed and launched the company's first website (http://soldoutsports.com/)• Assisted in the re-organization of inventory management to improve efficiency• Oversaw day-to-day operational tasks for music & sports resale tickets• Introduced and connected the company to social media networks including Facebook, Twitter, and LinkedIn• Designed a brand identity, including logo creation, development of brand color palette, website design, and company t-shirts• Managed the training program for part-time employees• Drafted services proposals

• Directed and assisted in the production of Pepperdine University’s FM radio station, KWVS• Managed students’ radio shows that involved diverse music genres and talk shows • Produced standard playlists that ran every morning and weekend • Designed on-campus advertisements including posters and web banners, using Adobe Photoshop • Contributed to brand identity including logo design, development of brand font, website design, and Twitter branding• Co-produced brand’s future plan for expansion of student involvement, in-studio performances, and listeners in Malibu area

• Communicated between the creative director, photographers, and content writers for Pepperdine University’s student-run publication • Designed spreads for the Fall 2011 and Spring 2012 issues of the magazine• Edited photography on Adobe Photoshop