Michael Lamarca Email & Phone Number

North Chicago, Illinois, Us

Irvine, California, Us

Consulting projects ranging from the efficacy of media investment and attribution of paid media campaigns to providing Google Analytics and dashboard support for an enterprise ecommerce store.

New York, New York, Us

• Created measurement plans for marketing campaigns that establish KPIs for each campaign and ensure tagging is in place to track key actions.• Built interactive cross-channel campaign performance Tableau dashboards on a monthly and quarterly basis.

New York, New York, Us

▪ Create interactive dashboards and ad hoc reports on defined KPIs and goals, user behavior, and paid media campaigns for various B2B and B2C clients.▪ Deliver strategic analysis on clients' current state and provide recommendations for future growth.▪ Be the in-depth analytics solution for internal teams (UX, IA, Strategy, Paid Media Specialists, and SEO teams) to further inform the user journey, market competition, enhanced campaign data, and technical SEO.

Nueva York, Us

Liaison between product and development to ensure all analytics tracking meet brand requirements and VIMN standards.▪ Collaborated with product for feasibility of their tracking requirements for their sites and apps before they launched.▪ Trend analysis: solutions for any significant drops in traffic; ranging from SEO issues to errors in tracking events.▪ Evangelist for best practices on analytics and reporting; achieving this via the creation of Confluence spaces (wikis).

New York, Ny, Us

As the in house SEO evangelist, I managed the Enterprise SEO while collaborating with multiple vendors across our business units to provide actionable insights. I utilized Omniture/ Adobe Analytics and other analytics tools for content to commerce strategies.• Managed SEO analytics tools along with Omniture (Adobe Analytics) and Report Builder; compiling and analyzing reports on search engine rankings, trends, commerce, and the latest Google algorithm updates.• Provided and implemented detailed recommendations with our designers and developers on UX and technical SEO. (Highlights included: reducing page load time, identifying thousands of pieces of old content to either be archived or updated for evergreen content, identifying thousands of 404s and subsequently reducing them by 63%)• Collaborated with our agency to develop SEO training workshops to over 200 attendees ranging from content strategy, UX, and development.

Chicago, Il, Us

Founding member of an ecommerce tech startup - an online food delivery platform for small and medium-sized cities. Wore multiple hats in the operations/marketing/finance/accounting/hr areas.• Evaluation of KPIs (life time value, ROI on advertising $, churn, website metrics) • Quality assurance of our data (10,000 restaurants), and management of all financial customer transactions.• Implemented and directed marketing and social media campaigns.• Created multiple Google Adwords ad campaigns with hundreds of ad groups, optimized keywords over time to have the cost to acquire a customer go from $70 to $10.• Developed, launched and monitored email campaigns through Mail Chimp. Targeted to new customers, geographical areas, and subsets such as business customers who regularly travel and use our service from hotels.

New York, Ny, Us

• Conducted sensitivity analyses on multiple forecasted rental unit outcomes resulting in a viable rental plan for the first time in 2.5 years. • Created a specific data model to encompass over 15 categories of rental units utilizing federal funding data, administration expenses and projected rental unit outcomes. • Responsible for monitoring the $1BB Section 8 program which serves 85,000 households through 9,000 landlords. • Queried Oracle for in depth data analytics and technical assistance for the CFO on executive departmental budgets. • Queried multiple databases to report any income eligibility exceeding certain thresholds.

Toronto, On, Ca

• Managed a market analytics team which produced precise quality criteria for clients to accurately price specific bonds and securities. • Analyzed complex structured financial data and simplified to provide accurate and actionable pricing metrics. • Queried databases to cross match sourcing references such as Moody’s and S&P to run weekly and monthly reports for senior management.• Tapped to be part of an International team for the final stage of a production-ready pricing tool which accounted for over 150 user inputs.

• Created marketing campaigns for both online (SEM) and print media (combined $7,500 monthly budget). • Capitalized on specific marketing opportunities (postcards for our services were directly mailed out to buildings which just experienced a fire). • Managed a database to effectively market general and niche insurance products. • Developed business through chamber of commerce, industry groups, and local businesses.

• Strategically marketed over fifty insurance carriers' products to current and prospective brokers at trade shows, symposiums, and other networking events. (300 accounts at $15MM in revenue).

Morristown, New Jersey, Us

• Maximized efficiencies through advanced Excel functions in the accounting department by reconciling general ledgers and accounts payable. • Meticulously tied and cross-fitted over 80 pages of their 10K before final submission to the SEC.

Bachelor'S Of Science, Business Administration - Marketing

International Management, Global Business