Michael Lamberty Email & Phone Number

New York, NY, US

Princeton, NJ, US

• Worked to advise a team of marketing interns, project coordinators, and content creators, reporting directly to the CEO, to strategize and execute full-cycle, omni-channel marketing initiatives for a roster of 6.
• Increased artist streaming by approximately 200%, contributing to over 37 million streams and 7 million listeners across 180+ countries, directly impacting artist revenue and brand recognition.
• Developed and implemented a standardized marketing rollout template, optimizing marketing efficiency and reducing costs by 15%, ensuring seamless execution across all artist campaigns.
• Contributed valuable insights for the proper management and allocation of a $10,000 marketing budget, maximizing ROI through targeted social media campaigns and strategic brand partnerships, with a focus on.
• Collaborated on the GRDN Gems concert event, generating a 250% profit margin and driving significant streaming growth, contributing to year-end artist Spotify engagement statistics.
• Conducted comprehensive audits of social media channels, resulting in a 20% improvement in engagement rates and driving an overall 10% increase in follower growth across platforms within 6 months.

New Brunswick, New Jersey, US

• Developed and executed a social media strategy that increased student attendance from 60% to 81% and achieved 60+ weekly interactions on platforms like Instagram and TikTok.
• Coordinated digital campaigns and content creation across four New Jersey campuses, engaging over 250 high school students statewide.
• Provided data-driven insights to optimize the allocation of a $50,000 budget for digital content, branded merchandise, and social media advertising.
• Contributed to a revamped Rutgers Future Scholars-Mentoring Program by providing valuable insights and strategic planning to transition to a virtual format with interactive social media elements, maintaining student.
• Increased social media-driven engagement by 30% through analytics-informed content strategies that maximized participation.
• Managed multimedia content creation, including photography, videography, and graphic design, ensuring alignment with program branding and goals.

• Collaborated with a Project Coordinator to manage multimedia content creation for artists such as Baby Keem and Rico Love, driving cohesive campaigns for album releases.
• Produced video, graphics, and promotional materials that boosted social media follower growth by 5.6% organically.
• Developed targeted content and CTAs, leading to a 10% increase in campaign-driven streams and downloads over six months.
• Supported marketing campaigns in New York with a $500,000 budget, delivering impactful content for single and album releases.
• Strategically planned digital campaigns across Instagram, Spotify, and Twitter, achieving 100,000+ impressions per post for key releases.
• Provided real-time analytics to refine content strategies, enhancing campaign effectiveness and aligning with marketing goals.

• Collaborated with a team of five Direct Sales Coordinators and the Regional Sales Manager to execute targeted event marketing campaigns, exceeding sales goals by an average of 25%.
• Conducted daily product demos and customer engagement strategies during 12-day roadshows in Sam’s Club and Costco locations across Southern California.
• Contributed to campaigns generating $30,000+ in sales per roadshow, driving 7-figure annual revenue across multiple campaigns.
• Prepared product briefs, marketing materials, and demo strategies to ensure alignment with client brand standards and objectives.
• Supported campaign logistics and resource allocation within a $500,000 annual regional budget, optimizing efficiency and material distribution.
• Provided detailed performance reports with actionable insights, leading to a 15% increase in conversion rates and improved ROI for clients.

Master Of Science - Ms, Digital Marketing

Bachelor'S Degree, Communication And Strategy

Music