In my role as a Snr. Paid Search Specialist, my responsibilities are as follows:Campaign Management & Optimization:- Manage and optimize paid search campaigns (Google Ads) to meet performance goals.- Conduct routine performance reviews to ensure campaigns align with KPIs and deliver optimal results.- Implement ongoing optimizations to improve campaign performance and ROI.Analytics & Reporting:- Provide accurate and timely reporting on campaign performance, including… Show more In my role as a Snr. Paid Search Specialist, my responsibilities are as follows:Campaign Management & Optimization:- Manage and optimize paid search campaigns (Google Ads) to meet performance goals.- Conduct routine performance reviews to ensure campaigns align with KPIs and deliver optimal results.- Implement ongoing optimizations to improve campaign performance and ROI.Analytics & Reporting:- Provide accurate and timely reporting on campaign performance, including weekly and monthly reports.- Ensure the precision and accuracy of analytics and reporting, minimizing errors.- Analyze campaign data and provide insights to guide strategic decision-making.Quality Control:- Conduct thorough quality checks (QC) for ad copy, targeting, and campaign settings before launch and during active campaigns.- Ensure alignment of targeting precision, messaging relevance, and budget management with campaign objectives.Market & Competitive Research:- Conduct in-depth market and competitor analysis to inform campaign strategy and identify growth opportunities.- Utilize research insights to refine campaign tactics and maintain a competitive edge.Client Relationship & Growth:- Maintain strong relationships with clients, ensuring high levels of client satisfaction and engagement.- Focus on improving lead quality and conversion rates through effective campaign management.- Regularly gather and act on client feedback to improve campaign strategies.Innovation & Strategy Development:- Implement innovative PPC strategies to improve campaign performance and results.- Stay up-to-date with industry trends and apply new learnings to optimize campaign strategies.Team Collaboration & Knowledge Sharing:- Collaborate with internal teams to share insights, strategies, and best practices for campaign optimization.- Contribute to the development of SOPs and playbooks to streamline campaign management processes. Show less

A summary of my responsibilities:● Building and maintaining great relationships with clients, keeping themconstantly informed and meeting with them regularly● Creating, launching and optimising successful Google Ads campaigns thatgenerate positive ROI for clients● Creating and delivering easy-to-understand reports for clients● Staying up to date with the latest marketing news and trendsAn In-Depth list of my responsibilities:● Creating effective Google Ads… Show more A summary of my responsibilities:● Building and maintaining great relationships with clients, keeping themconstantly informed and meeting with them regularly● Creating, launching and optimising successful Google Ads campaigns thatgenerate positive ROI for clients● Creating and delivering easy-to-understand reports for clients● Staying up to date with the latest marketing news and trendsAn In-Depth list of my responsibilities:● Creating effective Google Ads strategies that help clients reach their goals andobjectives● Structuring Google Ads campaigns using best practices● Being proficient in, and launching Google Ads campaigns across the search,display, video and shopping networks.● Following standard operating procedures● Ensuring all Google Ads account settings are correct, following SOPs● Monitoring and managing client budgets and adjusting bids to gain better ROIand to ensure as little wasted spend as possible● Setting and tracking KPIs for clients in order to continuously assess performanceand pinpoint issues● Writing attractive and concise copy for adverts to encourage higher CTR andensuring all copy is proofread and error-free● Suggesting and developing new campaigns and strategies to further help clientsachieve their goals● Maintaining and monitor keyword bids, account daily and monthly budget caps,impression share, quality score and other important account metrics;● Managing display network placement lists on Google Ads and ensuring thatbudget is not wasted on poor placements● Generating insightful reports for clients using Google Datastudio● Staying abreast of latest Google Ads and SEM trends and news● Analysing landing pages and making suggestions to improve conversion rate andperformance Show less

My role as a Paid Media Manager is to implement and optimize search advertising campaigns across various platforms. I am responsible for campaign optimization, analysis and reporting and also act as a technical contact between account managers, clients and creative agencies.My key responsibilities in this role are as follows:- Pre-launch brief & strategy discussion.- Keyword research, client research, competitive landscape analysis- Overall account creation & set up-… Show more My role as a Paid Media Manager is to implement and optimize search advertising campaigns across various platforms. I am responsible for campaign optimization, analysis and reporting and also act as a technical contact between account managers, clients and creative agencies.My key responsibilities in this role are as follows:- Pre-launch brief & strategy discussion.- Keyword research, client research, competitive landscape analysis- Overall account creation & set up- Ongoing optimization & strategic feedback- Performance - Ensure campaign targets are met (e.g. CPA / ROAS)- Client & Internal Reporting for both operational & invoicing purposes- Training & Development Show less

In my role as a Digital Marketing Specialist, I do Google Advertising (PPC), Paid Social Media, Content Marketing, Conversion Rate Optimisation (CRO), UX/UI, and Email Marketing. My roles and responsibilities are as follows:- Develop and implement digital marketing strategies- Develop and maintain account and campaign budgets- Manage end-to-end digital marketing campaigns- Integrate digital platforms for more valuable insights- Plan and implement social media content… Show more In my role as a Digital Marketing Specialist, I do Google Advertising (PPC), Paid Social Media, Content Marketing, Conversion Rate Optimisation (CRO), UX/UI, and Email Marketing. My roles and responsibilities are as follows:- Develop and implement digital marketing strategies- Develop and maintain account and campaign budgets- Manage end-to-end digital marketing campaigns- Integrate digital platforms for more valuable insights- Plan and implement social media content marketing strategies- Establish and maintain a strong social media presence for clients- Develop, manage and optimise Google Ads campaigns- Copywriting for SEM, social media advertising and content marketing- Coordinate email marketing campaigns with social media and SEM- Coordinate SEO teams to align with digital marketing strategies- Implement tracking codes for collection of data- Conversion rate optimisation- Ensuring landing pages and display creatives are aligned with UX/UI best practices- Prepare reports on campaign performances- Develop and monitor ROI and KPIs- WordPress CRM management- Manage and deliver on client expectations Show less

My role as a Service Coordinator was akin to a project manager for digital projects such as website development, software development and digital marketing campaigns. My roles and responsibilities were as follows:- Activity and resource planning- Planning and monitoring digital projects- Managing project risk- Monitoring overall progress and use of resources- Cost estimations and developing budgets- Project deaadline management- Website bug management- Social… Show more My role as a Service Coordinator was akin to a project manager for digital projects such as website development, software development and digital marketing campaigns. My roles and responsibilities were as follows:- Activity and resource planning- Planning and monitoring digital projects- Managing project risk- Monitoring overall progress and use of resources- Cost estimations and developing budgets- Project deaadline management- Website bug management- Social media management Show less

Qwelp was an app that linked users with artisans in their area and allowed them to book, pay and rate artisans from their phones.

• Plan and coordinate drive events and other relevant national promotions• Assist with the planning and execution of dealer promotional events to required brand standards• Arrange and coordinate publicity for the national and dealer promotions with the VW PR Department• Coordinate input for a customer promotional database, which facilitates CRM communication• Arrange and monitor merchandising and branding support at all Volkswagen promotions• Evaluate new promotional… Show more • Plan and coordinate drive events and other relevant national promotions• Assist with the planning and execution of dealer promotional events to required brand standards• Arrange and coordinate publicity for the national and dealer promotions with the VW PR Department• Coordinate input for a customer promotional database, which facilitates CRM communication• Arrange and monitor merchandising and branding support at all Volkswagen promotions• Evaluate new promotional proposals and recommend to management where relevant• Identify and source opportunities that complement brand positioning and exposure• Assist in planning and execution of launch events• Source and book appropriate promotional and launch venues• Source, coordinate and manage specialist launch suppliers• Plan and coordinate work crew and guest accommodation, transport and logistics• Track and monitor expenditure against allocated budgets Show less

I was responsible for the following:- Social media management (Facebook, Twitter and Instagram)- Website maintenance- Digital performance tracking on social media and website- Customer complaints reportingI also undertook Product Marketing functions as follows:- Competitor analysis and reviews- Product performance reviews- Pricing analysis- Segment Tracking per Model: Market Share and Volumes- Marketing Dealer Deployment Presentation… Show more I was responsible for the following:- Social media management (Facebook, Twitter and Instagram)- Website maintenance- Digital performance tracking on social media and website- Customer complaints reportingI also undertook Product Marketing functions as follows:- Competitor analysis and reviews- Product performance reviews- Pricing analysis- Segment Tracking per Model: Market Share and Volumes- Marketing Dealer Deployment Presentation Co-ordination- Sales Forecasting Show less

House of Ole is a prominent fashion house in South Africa, of which i was working as a markkting intern. My responsibilities included:- Social media management- Purchasing of material and supplies- Customer liaison- Product deliveries

I was the chairperson of marketing and communications for the Black Management Forum at the University of Witwatersrand. My responsibilities included- Communicating forum events, notices and promotions to members and students- Branding management of the forum- Marketing strategy development and implementation