Michelle Lassman Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

Lead creative vision and digital innovation for clients. Concept and develop digital experiences across emerging platforms, ecosystems and retail environments. Foster an environment for entrepreneurs and innovators. Manage interdisciplinary teams. Lead new business pitches. Founded "WE" (aka women's empowerment), a global community to inspire, support and mentor the womxn of AKQA. Member of the Global Creative Council. Clients: Audi, Meta, Gap, Google, Peet's, Target, Verizonwww.akqa.com

San Francisco, Ca, Us

Partnered with CEO in developing the strategy to create business opportunities and brand loyalty through the world of wine. Launched a lifestyle marketing agency to produce Signature Wines, custom wine events, and sponsorship opportunities. Released Jets Uncorked, the New York Jets Signature Wine that generated over $1M in sales year-one and was sold at 340+ retailers in the NY tri-state area. Co-led sales strategy, activation, and event programming. Named product and designed label, on/off-line marketing, and advertising materials. Built a wine bar for the New Meadowlands Stadium: identified and managed wine partners, branded and designed the environment, and produced wine tasting events. WIne by Design also released wines with the NFL Washington Redskins, UConn Basketball, Living with Breast Cancer and MLB team's including Boston Red Sox with a special edition for the World Series, Chicago Cubs, Kansas City Royals, Philadelphia Phillies, Seattle Mariners, SF Giants with a special edition for the World Series, NY Yankees and Texas Rangers.

Managed Branding Group consisting of a cross-disciplinary team in strategy, account service, project management, and creative. Member of Executive Committee and represented the office on Landor’s Global Creative Council and digital initiatives. Accountable for developing new business up to $12 million annually. Responsibilities included strategy and execution of new business pitches, managing identity and packaging accounts, recruiting and developing talent, and overseeing creative output of Branding Group.Clients: Citi, Chevron, Constellation Spirits, Coors, Disney, Del Monte, Guam Tourist Bureau, H+R Block, KIA, Mattel, Microsoft, NVIDIA, Taco Bellwww.landor.com

New York, Ny, Us

Led creative teams and managed multi-million dollar accounts. Responsibilities included cultivating creative dialog with clients and new business prospects, developing and communicating creative vision, leading and mentoring multi-disciplinary teams from concept to deployment, and designing. Departmental responsibilities included overseeing quality of creative output, recruiting talent, managing talent allocation, defining project scope and budgets, writing proposals, and fostering the career growth of employees. Accountable for revenue growth from current clients and new business opportunities. Clients: Apple, Disney, Harman/Kardon, Levi’s, Netflix, Pebble Beach, Pottery Barn, Singapore Airlines, Visa www.razorfish.com

Courses: Art, Typography, Graphic Design (Fundamentals and Advanced) and Portfolio PreparationWorkshops: Color Theory, Typography, Adobe Suite Committee Member: Enrollment and Curriculum Development

San Francisco, California, Us

Led teams of designers in the United States and Germany on global accounts that integrated branding, product design, and UX. Responsibilities included collaborating with clients on marketing strategy, designing for print and interface projects, and leading creative teams to meet strategic objectives in a variety of disciplines. Guided overall creative quality, set departmental goals and vision, hired talent, and developed interdisciplinary communication between departments.Clients: Acura, Bayer, Dell, Lufthansa, Microsoft, Mitsubishi, Motorola, Oracle, Siemens, Toshibawww.frogdesign.com

Bfa In Design, Minor In Art, Graduated With High Honors

Graduate School; Mfa In Design