Well-versed in the Who (specialist/broader audiences), What (traditional/online/social media), Where (advertising/PR), When (strategic) & Why (growth) in mapping out and executing comprehensive communications strategies for nonprofit organizations and companies. I have particular expertise as a Web contents strategist and know how to make Web content that is relevant to people, useful to machines, efficient to produce, and comprehensive.In 10+ years of working in the communications field, I've had experience with:+Delivering strategic communications plans to executive leaders and board members, and selling them to senior and junior staff.+Commissioning and developing contents for both Web and print, including initiating two organizational blogs. I started up a collaborative blog with two other writers, called The Displaced Nation: http://thedisplacednation.com/.+Managing complex projects such as redeveloping large organizational Web sites.+Leading teams in charge of producing major conferences and other public relations events.+Developing marketing campaigns for new initiatives and publications.+Producing a wide range of collateral materials, from brochures to e-newsletters.+Designing and teaching graduate-level courses in Web communications.I also excel at writing and editing, both in print and online. Achievements in this area include:+leveraging my own, award-winning blog into a collaborative blog (http://thedisplacednation.com/) with two other writers, which is now on Guy Kawasaki's Alltop.com.+transforming a staff-and-faculty newspaper for a major university into a powerful PR tool.+enriching the contents mix for organizational Web sites, blogs, newsletters, and other communications vehicles.+interviewing experts in various formats (print, Web, video).Specialties: Communications Director, Web Editor, Online Strategy, Project Management, Branding and Identity, Brand Development, Marketing Campaigns, Social Media, Twitter, Facebook, LinkedIn, Writing, Editing, Blogging, Media Relations, Vendor Management, Conference and Event Management
Listed skills include Blogging, Editing, Strategic Communications, Social Media, and 26 others.