Melinda Baldwin Email & Phone Number

Rosemead, CA, US

• Day-to-day office management, bookkeeping, and administrative support for Electrician business. Manage multiple calendars.
• Respond to requests for information/price quotes via phone/email.
• Screen potential clients; assign work to Electricians
• Prepare job paperwork, including any building/city/fire permits required for electrical installtion/repair work
• Create master spreadsheet for all jobs with fields for: Job Number, Purchase Order (PO) Number, Customer Name, Address, City, State, Zip Code, Phone, Email. Bill To info (if different than above)On-Site Contact Name.
• Process billing in Quickbooks

• Full-service administrative support and personal assistance for high-profile music industry craftsman/owner and technicians.
• Day-to-day office management: incoming calls, email correspondence, in-person clients through showroom, etc.
• Management of multiple calendars for equipment drop-off/pick-up/transport to and from industry events.
• Management of company website. Handle all listings through Shopify. Monitor inventory; update as required.
• Full management of all CRM/billing using Quickbooks. Setting up new customers,/updating info for existing clients; all invoicing and bill collection.
• Treatment of various musical components for vintage brands such as Hammond/Leslie, Wurlitzer, Fender/Rhodes, Roland, Moog, Ensoniq, etc.

• Full-service administrative support and personal assistance for high-profile motorsports industry race team pit crew/chief/family.
• Complete business management: greet visitors; answer phone/email, manage mail/shipping, purchase supplies, pay invoices.
• Management of multiple calendars, travel, accommodations, entertainment, and community relations at races/industry events.
• Day-to-day home management: answer phone, open/read mail, pay bills; housekeeping; meal preparation; grocery shopping.

• Key member of 5-person team responsible for complete website redesign of world-renowned research-intensive medical school.
• Assumed highly-visible role five weeks before “go live” date. Responsible for deadline-driven project management/collaboration.
• Tracked/recorded continuous stream of content update requests. Executed/assigned tasks in Wrike.
• Developed, managed, and published digital content. Wrote/edited/published copy in Wordpress; selected/optimized images; embedded/tested links.
• Performed Quality Assurance analysis on completed updates. Rolled out site updates in phases leading up to launch date,Personally responsible for site updates for the following business units:Department of Emergency.

• Produced high-quality digital images and short, medium and long-form copy for top clients of cutting-edge advertising agency.
• Defined and maintained overall content strategy; established standards for client voice and content tone for digital programs.
• Conducted industry/market research. Produced client/competitor analysis. Topic development. Content creation/management.
• Wrote/edited/optimized copy, images, and design elements for blog posts, newsletters, press releases. Managed digital assets.

• Chrysler Academy-certified FIAT brand specialist. In-studio/online Sales Consultant for new, pre-owned, and used vehicles.
• Led efforts to improve overall customer satisfaction/CSI scores, increase brand loyalty, and generate repeat/referral business.

• In-studio/online Sales Consultant for new/used vehicles. Primary point-of-contact for Internet inquiries/leads/reviews/mentions.
• Wrote policy for effective management of confidential records; established data accuracy standards; monitored data integrity.
• Automotive dealer CRM expert. Trained employees to use CRM system. Identified prospects; drove repeat/referral business.
• Led efforts to deliver outstanding service/guest experiences; improved average Customer Satisfaction Index (CSI) scores by 60%.
• Certified FIAT Product Specialist. Brand Ambassador/Public Relations Agent for industry/community/charitable service events.
• Subject Matter Expert (SME) on electric vehicles, range, charging, rebate, tax credit, insurance/utility discounts, and HOV decals.

Plano, TX, US

• Delivered contract management and quality control services for No. 1 automotive retail brand in America (as of July 2013).
• Analyzed, amended, and published contracts in the Ariba Contracts module. Ensured task completion. Updated dashboards
• Reviewed documents/data for adherence to established guidelines; provided regulatory/compliance advice to management.

Costa Mesa, CA, CA, US

• Key role in delivering website and digital media analysis/insights at ad agency for high-profile automotive manufacturer.
• Drove strategic direction of optimization across multiple channels (display, email, search, social, video) for PC/mobile/tablet.
• Provided insights about campaign performance, site design/functionality/activity, success metrics (KPIs), and visitor behavior.
• Created/published dashboards and scorecards. Developed ad-hoc reports, infographics, and schematic data visualizations.
• Utilized SiteCatalyst and Excel on daily basis. Employed ReportBuilder to automate tasks whenever applicable/beneficial.
• Wrote custom Data Warehouse requests. Performed deep-dive data analysis to answer specific business questions.

• Provided marketing integration, strategy, and management consulting services for Small and Mid-Sized Businesses (SMBs) with specialized products/services in niche markets.
• Researched/evaluated market and industry trends. Devised marketing plans and business development strategies.
• Defined success metrics and key performance indicators (KPIs); structured conversion funnel; implemented clear calls to action on web pages.
• Implemented performance tracking/measurement tools. Analyzed data. Identified opportunities for growth/new revenue. Recommended optimization steps/site enhancements.

Los Angeles, CA, US

- Researched treatment of eCommerce publications for use in the field by artists, historians, repair persons, and technicians.- Ensured global ability to download large/multiple.pdf files at various bandwiths and/or with limited connectivity.

Santa Monica, CA, US

• Managed Paid Search database during transition to new website of leading consumer resource for automotive information.
• Excel-intensive data analysis under tight deadline for all accounts at Campaign, Ad Group, Text Ad and Keyword levels.
• Site content evaluation, keyword analysis, landing page selection/optimization, link building/checking, and BETA testing.
• Updated more than five million (5,000,000+) keywords/ads/URL’s in Google AdWords Editor and Microsoft adCenter.

Sunnyvale, CA, US

• Contracted to support Yahoo!–Microsoft Search Alliance. Part of team that transitioned over 25,000 Yahoo! accounts to Microsoft adCenter
• Excel-intensive data analysis in legacy/BETA systems under tight deadline with hard "Go Live" date.
• Managed cross-program data assurance for data in source and target systems. Migrated and tested static/transaction data.
• Created new accounts/sub-accounts. Transferred data in bulk from legacy (YCRM) system to Microsoft adCenter. Ensured data integrity.
• Trained Sales Representatives, internal support staff, clients on new system; provided support via phone/Yahoo! Messenger.
• Collaborated with Account Executives, Creative Strategists, Marketing Associates, and Team Members in agile/scrum environment to prevent offline accounts and minimize loss of revenue.

• Provided technology solutions, computer instruction, desktop publishing, and web consulting services for local small businesses.
• Assessed client requirements; established objectives. Defined, implemented, and managed strategic business plans
• Graphic design; photo retouching; writing/editing; content management; page layout; document creation; printing/mailing.
• Designed company brochures; newsletters; product literature; event posters, flyers, programs, invitations, and prize tickets.

• Provided executive-level administrative and secretarial support for firm partners, attorneys, staff members, interns, and tenants.
• Managed the firm’s central calendaring system and client conflicts checking system for all attorneys. Prepared case court filings.
• Ensured proper use/maintenance/repair of computer/voice mail systems/office equipment; managed office supplies inventory.

Washington, DC, US

• Managed fundraising (Raiser’s Edge) database during holiday campaign for leading global non-profit organization.
• Served as primary Database Manager of Raiser’s Edge database; updated prospect profiles and donor records as needed.
• Managed daily gift processing in Raiser’s Edge, including gift data entry, preparing daily deposits, and credit card processing.
• Ensured proper recording and timely acknowledgement of all gifts of cash/stock, in-kind gifts, bequests, and pledges.
• Write new tax letters for special campaigns; managed production of donor tax letters and acknowledgement letters.
• Coordinated annual holiday fund mailing, holiday event mailing, and related correspondence to interested parties.

• Directed technology implementation project for private K-8 elementary school with annual enrollment of 455 students.
• Researched, tested, and evaluated software for administration, alumni, attendance, curriculum, enrollment, funding, grading.
• Streamlined information management entry/retrieval process. Designed forms. Documented procedures. Trained faculty/staff.
• Increased volume of critical information in database. Maximized donor outreach. Optimized alumni/donor/community relations.

Bloomfield, CT, US

• Prepared 400+ employees for company-wide migration to Microsoft applications. Tracked/reported migration progress.
• Taught Microsoft Word, Excel, PowerPoint, Access, and Outlook at beginner, intermediate, advanced levels (6-8 classes/day).
• Used traditional methods of instruction (lecture/lab) in formal classroom setting. Guided Computer Based Training (CBT).
• Administered testing. Assessed/reported user proficiency. Provided help-desk support, individual lessons, and tutoring.

Mechanicsville, Virginia, ZA

• Devised business development strategy to maximize profitability of family entertainment bowling center prior to buyout.
• Established outside sales. Targeted local ad campaigns. Developed business partnerships to increase league membership.
• Optimized facility use. Planned events to drive business during off-peak days/hours. Increased average weekly sales by 15%.
• Trained staff. Improved quality/timeliness of service. Increased average visit by 90 minutes and number guest visits by 200%.
• Arcadia Chamber of Commerce Member and Ambassador. Represented company in highly-visible role at community events.

Chantilly, Virginia, US

• Corporate Relations Associate
• Delivered real-time solutions for highly-matrixed global engineering, procurement, and construction management corporation.
• Worked closely with Director Corporate Communications and other C-level executives to develop comprehensive PR program.
• Promoted company/partner brands; highlighted company engineering expertise and thought leadership in global marketplace.
• Managed multiple projects with varying timelines for C-level executives and staff, corporate clients, and community officials.
• Updated corporate style guide. Created brochures/multimedia presentations. Designed print ad layout. Wrote/edited ad copy. Issued press releases.Data Analyst, Estimating

Burbank, CA, US

• Provided full-service, administrative support and coordinated busy calendars for Director of Information Services and staff.
• Managed high volume help desk. Provided technical support to company/industry personnel via phone and Intranet/Internet.
• VoluntEARS Member. Planned/executed volunteer activities and community service functions. Recruited participants.

Monrovia, CA, US

• Led transformation of poorly performing cabinet manufacturer into a profitable provider of innovative storage solutions.
• Developed newly-created position as Training Administrator; simultaneously assumed duties of Customer Service Manager.
• Recruited to revitalize stagnant sales. Trained/mentored 45+ Customer Service Representatives in high volume call center.
• Devised company restructuring strategy. Established cross-functional management. Introduced lean manufacturing techniques.
• Identified critical operations issues. Pinpointed root causes and found permanent solutions to 92% of immediate problems.
• Defined performance standards. Implemented achievement recognition initiatives. Reduced employee turnover by 66 %.

Baltimore, Maryland, US

• Supported VP/staff in high-volume Data Center, Central Technology Line of global financial services/life insurance company.
• Managed master calendar; coordinated 20+ busy schedules. Prepared budget. Tracked spend vs. allowance. Reported deviation.
• Developed media resource library. Wrote database to track resource use. Trained personnel on media checkout procedures.
• Created Learning Management System. Wrote database to track employee training/development and monitor resource use.
• Updated corporate style guide. Created presentations for business units. Championed adherence to visual identity guidelines.
• Quality Team Leader. Implemented performance metrics/tools. Trained employees. Leveraged individual/group strengths.

• Directed budget, forecast and performance standards for soft modular play equipment design and manufacturing company.
• Managed sales force automation and computer/data migration projects. Trained employees. Tracked/reported performance.
• Defined strategic branding strategy. Created corporate style guide. Designed marketing literature/product specification sheets.
• Planned/managed trade shows, sales meetings, training seminars, awards banquets, company tours. Generated/qualified leads.
• Traveled throughout U.S. to attend trade shows such as AMOA, IAAPA, NAEYC, and McDonald’s Owner/Operator Convention.
• Developed media archive. Wrote database; implemented policy, and trained staff on procedures for media distribution/storage.

• Computer Training Specialist
• Assessed needs. Established user guidelines/security privileges within hierarchical organization of importing company.
• Devised tri-level computer training program. Wrote comprehensive, user-friendly computer manual. Developed curriculum.
• Traveled to branch offices; assisted in network configuration. Administered training/testing. Provided technical support.Credit Analyst
• Developed new position. Defined formal credit policy. Devised strategy to minimize liability risk and shorten payment cycle.
• Analyzed financial statements and balance sheets. Approved/denied credit applications. Determined credit limit and terms.

• Managed high-volume fresh product procurement, sales, order activity, release from storage, and replenishment of supply.
• Negotiated contracts with suppliers and third-party service providers. Established competitive pricing. Maximized profits.
• Managed customer database. Reviewed credit applications. Reconciled issues with past due accounts; elicited collections.
• Maintained/balanced general ledger. Posted checks. Processed payments. Analyzed costs. Prepared profit/loss statements.

Los Angeles, California, US

• Responded to customer inquiries; processed orders. Performed data entry and expert troubleshooting on busy order desk.
• Arranged U.S. Customs clearance. Verified/recorded shipment contents Assigned lot numbers; allocated storage space.
• Interacted daily with importers, brokers, wholesalers, distributors, transportation companies, U.S. Customs, and USDA.

• Departments: Arts & Gifts, Books, Candy, Stationery, Giftwrap, Children’s & Toys, Holiday/Seasonal
• Sales/customer service in specialty areas of large retail chain department store.
• Greeted store visitors. Informed customers about specials and/or limited-time offers.
• Assisted customers in purchasing decisions. Provided product information. Demonstrated features/benefits.
• Used suggestive selling tactics. Recommended accessories, add-ons, complimentary products.
• Promoted store credit card “instant credit” applications

Bachelor Of Science, Psychology

Associate Degree, Psychology

Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program