Marie-Louise Banks

Marie-Louise Banks Email and Phone Number

Vice President | Content Strategy & Production @ Clarity
Marie-Louise Banks's Location
Chudleigh, England, United Kingdom, United Kingdom
Marie-Louise Banks's Contact Details

Marie-Louise Banks personal email

n/a
About Marie-Louise Banks

Head of Content Strategy and Production, with experience working with blue chip clients on global campaigns. Skilled in Search Engine Optimization (SEO), Digital Strategy, Content Production. Strong sales professional with a 2:1 BA focused in Marketing from Bournemouth University.

Marie-Louise Banks's Current Company Details
Clarity

Clarity

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Vice President | Content Strategy & Production
Marie-Louise Banks Work Experience Details
  • Clarity
    Vice President - Content Strategy And Production
    Clarity Feb 2024 - Present
    London, England, United Kingdom
    Lead Creative Direction: Shape the creative vision for our studio and content production, both internally and for clients.Team Leadership and Development: Inspire, motivate, and lead a dynamic team of creatives, fostering a collaborative, innovative, and high-performing environment.Manage Content Production: Oversee the entire content production process, from initial concept to final delivery, ensuring high-quality, engaging, and impactful content.Budget and Resource Management: Develop and manage budgets for all studio and content initiatives, optimising resource allocation for maximum efficiency and results.Strategic Partnerships: Establish and nurture strong relationships with external stakeholders, including agencies, freelancers, and media partners, to enhance our content production capabilities.
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  • Clarity
    Head Of Content Strategy And Production
    Clarity Feb 2022 - Feb 2024
    London Area, United Kingdom
    Launch Content Department: Shape the creative vision for our studio and content production, both internally and for clients.Manage Content Production: Oversee the entire content production process, from initial concept to final delivery, ensuring high-quality, engaging, and impactful content.Team Leadership and Development: Inspire, motivate, and lead a dynamic team of creatives, fostering a collaborative, innovative, and high-performing environment.Budget and Resource Management: Develop and manage budgets for all studio and content initiatives, optimising resource allocation for maximum efficiency and results.Strategic Partnerships: Establish and nurture strong relationships with external stakeholders, including agencies, freelancers, and media partners, to enhance our content production capabilities.
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  • Epoch Design
    Creative Agency - Coca-Cola Account - Senior Key Account Manager
    Epoch Design Oct 2017 - Feb 2022
    Bristol, United Kingdom
    Epoch Design is a brand agency specialising in FMCG, it’s our job to give our clients a competitive advantage in a global marketplace. We specialise in brand strategy, brand identity and brand communications.Working solely on the Coca-Cola account. Key Projects & responsibilities:- E-commerce strategy for Europe- Video production (All Coca-Cola brand teams)- Amazon strategy for Europe- Project managed the Coca-Cola brand teams annual CCEP event for over 100,000 attendees. I orchestrated all of the event content and managed the run of show. The run of show included back stage direction of lights, sound, content & talent- Brand toolkit development- OOH and digital OOH asset development- NPD brand development- Brand partnership playbook & asset development: McDonalds, Deliveroo, Fifa & Pride
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  • Mindshare
    Partnerships - Account Director
    Mindshare Jan 2016 - Aug 2017
    London, United Kingdom
    Mindshare Partnerships team is central to Mindshares planning function. We create compelling and interesting ideas and solutions which form the heart of our media plans. We serve both an ideation and production function. Our work can encompass everything from straight forward media partnerships covering TV, Digital, Radio and Press through to talent associations, licensing deals, events and all forms of content production.This role is full cycle, from strategy to project management.Clients include: Jaguar Land Rover, Volvo, Argos, Homebase, Facebook, Instagram, Capcom, Royal Caribbean, SWISS Air and HSBC
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  • Mindshare
    Content Marketing - Account Director
    Mindshare Sep 2014 - Jan 2016
    London, United Kingdom
    Digital Content Marketing Account Director working across Banking and Automotive clients.Responsibilities:- Manage a team of five- Produce data driven content strategies- SEO- Use search and web data to help drive efficiencies within our paid channels- Provide technical recommendations- UX- Provide creative content strategies, to grow the organic market share of my clients- Create relationships with media owners and industry influencers- Optimise both owned and rented assets- Use data to predict the future and keep my clients ahead of the curve online.Clients: Jaguar, Land Rover, HSBC, Warburton's, American Express.
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  • Mindshare
    Content Marketing - Account Manager
    Mindshare Jul 2013 - Sep 2014
    London, United Kingdom
    Digital Content Marketing Account Manager looking after two blue chip clients helping to optimise their overall web presence.Responsibilities:- Use data to inform strategic decisions across the wider account- Create data informed content strategies- SEO- Provide technical recommendations- UX- Provide creative content strategies to grow their organic market share- Create relationships with media owners and industry influencers- Optimise both owned and rented assets- Produce analytical reports and provide business insights- Use data to predict the future and keep my clients ahead of the curve online.
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  • Axonn Media
    Content Marketing - Senior Account Manager
    Axonn Media Mar 2012 - Jul 2013
    Canary Wharf
    Role:To account manage Axonn Media's high revenue content marketing customers. The role requires an in depth knowledge of all onsite and offsite content marketing strategies and the ability to deliver this whilst proving ROI with analytic reports.Responsibilities:- Managing the onsite and offsite content for blue chip companies such as; Lloyds TSB, Monarch and TUI. Whilst also managing SME's who have provided us with substantial budgets needing a clear ROI.- To fully understand a clients website and business strategy in order to help deliver content which will drive traffic to the customers website.- To formulate content strategies for clients which could include any combination of our product offering; written content, infographics, video's, PR and social media.- To produce reports for my client base using Google Analytic's and various online reporting tools.These reports contain website statistics along with a written analysis of results.- Oversee the copy writing and content strategy teams to ensure my overall account strategy is being correctly implemented- To be outward bound visiting clients on review meetings demonstrating ROI and formulating strategies- Ongoing account management. Successfully minimising churn of clients on a quarterly basis and retaining the majority of the client base. - Actively seeking opportunities to grow my client base and maximize revenue opportunities.Achievements;- Getting promoted to senior account manager- Looking after junior account managers and being tasked with their training and development- Identifying opportunities to change and develop our product offering and helping to implement them- Changing our reports for offsite content to make them more extensive and contain more data- Becoming a company trainer and putting together training presentations for all departments
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  • E-Synergy Solutions
    Account Manager; Ecommerce And Online Media
    E-Synergy Solutions Sep 2010 - Feb 2012
    London
    Key Responsibilities;- Pitching and bringing on new accounts- Being outward bound and networking key accounts- Managing my own accounts (up to 20) and key managers in large online media and e-commerce organisations- Interviewing potential candidates, who are high end professionals in the I.T industry- Organising and agreeing on terms and conditions with clients- Learning and keeping up to date with new I.T technologies- Negotiating of candidates salaries and fees with managers, to maximize profits- Face to Face sales- Advertisement of jobs via job boards and social media sites- Utilisation of social media platforms for self-promotion and networking purposes- Consulting clients on best recruitment strategies- Helping clients manage recruitment budgets
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  • Z-Card
    Marketing Assistant
    Z-Card 2008 - 2009
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Marie-Louise Banks Skills

Seo Account Management Digital Marketing Online Marketing Advertising Marketing E Commerce Social Media Marketing Email Marketing Digital Media Marketing Strategy Strategy Google Analytics Copywriting Marketing Communications New Business Development Digital Strategy Negotiation Marketing Management Product Marketing E Commerce Seo Travel Seo Copywriting

Marie-Louise Banks Education Details

Frequently Asked Questions about Marie-Louise Banks

What company does Marie-Louise Banks work for?

Marie-Louise Banks works for Clarity

What is Marie-Louise Banks's role at the current company?

Marie-Louise Banks's current role is Vice President | Content Strategy & Production.

What is Marie-Louise Banks's email address?

Marie-Louise Banks's email address is ma****@****s.co.uk

What is Marie-Louise Banks's direct phone number?

Marie-Louise Banks's direct phone number is +4420796*****

What schools did Marie-Louise Banks attend?

Marie-Louise Banks attended Bournemouth University.

What are some of Marie-Louise Banks's interests?

Marie-Louise Banks has interest in Travelling, Walking Travelling Netball, Netball, Walking.

What skills is Marie-Louise Banks known for?

Marie-Louise Banks has skills like Seo, Account Management, Digital Marketing, Online Marketing, Advertising, Marketing, E Commerce, Social Media Marketing, Email Marketing, Digital Media, Marketing Strategy, Strategy.

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