Moda Operandi is a global platform for luxury fashion, accessory, and home decor discovery. Moda Operandi curates collections from leading and emerging designers from around the world, bringing the best of their in-season assortment and the entirety of their next season, right off the runway, collections to a global audience.

- Passionate leader with a growth mentality - Blending art and science to build digitally focused media strategies - Directing Kirkland's owned and paid media channels- Focusing on developing new ways to drive incremental demand and positive returns - Leading Kirkland's in identifying new opportunities for customer acquisition and retention

- Responsible for oversight of all paid media at Kirkland's. - Developed the strategy, planning and execution of all paid media for strategic campaigns supporting Kirkland's brick and mortar retail locations and web properties.- Delivered owned social media growth and engagement strategy- Transitioned organization to an "always on" digital media focused marketing strategy- Focused on growth and engagement in owned channels: Facebook/Instagram/Pinterest/Twitter- Transitioned influencer program into a traffic and revenue focused program delivering positive ROAS

- Digital Marketing Manager at Tractor Supply responsible for digital strategies and executions across owned, earned and paid channels. - Operate on strategic, tactical, and creative levels while planning, coordinating and managing all launch aspects of Digital Marketing initiatives. - Directly manage the strategy and execution of campaigns in our affiliate marketing, display advertising, digital video advertising, and Google shopping channels.- Strengths: Facebook/Instagram advertising, pinterest advertising, dynamic remarketing, paid search, google PLA, Google Analytics, IBM Coremetrics, Tealium tag management, Apache Solr, BazaarVoice

- Responsible for determining strategies and tactics to optimize on-site search and website merchandising experiences for TractorSupply.com desktop and mobile. - Responsible for managing strategic relationships with OmniChannel Merchandising, Marketing, IT, Product Data Management and other teams that are impacted by the on-site search experience.- Drove for the performance, accuracy, and effectiveness of the on-site search engine, as well as website merchandising activity performance that drives increases in user engagement and ultimately sales.- SME for Tractor Supply Company for IBM Digital Analytics- Leverage analytics tools to gain insights into customer behavior, promotional performance and overall website performance across all devices desktop and mobile. - Managed customer ratings and reviews platform, BazaarVoice. - Responsible for leading the strategic road map for ratings and reviews in order to create community, educate and learn from customers and ultimately drive sales by leveraging wisdom of the crowd.

SEO, eCommerce, Web and Software Development Project Management, Social Media