Providing marketing & sales development consulting for a wide range of customers from start-ups to enterprise. Expertise in B2B marketing strategy, demand generation and growth, pipeline management, marketing operations and analytics, revenue operation, media, integrated campaigns, brand and messaging. Contact me for details.

Focused my responsibilities in amping up the SolarWinds ITOM business' automation, tech stack, processes, marketing reporting and analytics capabilities.

Built and lead a team of customer marketers to develop a customer-centric lifecycle approach to our customer programs using data analysis, defining clearly a set of new KPIs and success metrics and redefining messaging/segments to drive higher engagement, account expansion and retention.Also managed Marketing Ops and Tech Stack for all SolarWinds Core business.

Lead a team of super talented, creative and driven marketers to develop Lifesize inbound, outbound/ ABM, channel and customer programs to drive Lifesize's global growth. I value a data-driven approach and a close collaboration with sales development, sales, customer success and product. Built an efficient and predictable demand gen engine to fuel Lifesize's rate of customer acquisition.

My work at Performance Tuning Corporation (PTC) involved building a marketing strategy and organization from the ground up in a small organization that wants to grow rapidly. PTC has IT leading experts in database performance, primarily Oracle. Successfully launched campaigns around solutions that aligned with growth strategy, solved pain points for clients in areas such as Big Data, Database Migration, Cloud, Security and more. Activities included creating a demand generation and content marketing engine (with tactics such as SEO, SEM, Social Media, banners ads, lead generation programs, nurture campaigns, emails... ), updating corporate identity, positioning and branding, optimizing our online assets, building processes to deliver efficiently and meet goals, supporting sales enablement efforts, work with influencers and putting in place partner programs, among others. Put in place a sales & marketing funnel, programs and metrics needed to grow and measure the share of direct sales.

My work at SolarWinds involved leading a wide range of inbound marketing, demand generation, lead generation and nurture campaign activities to drive qualified leads for our sales team for North America and various International markets. I was also responsible for a wide range of products from Virtualization and Storage Management to our Systems Performance portfolio. Main activities include: - Defining quarterly marketing mix and budget plans including all channels such as: lead generation, web merchandising, online advertising and content placement on 15+ industry relevant sites and blogs, email marketing, social media and more- Developing targeted and multi-touch nurturing B2B campaigns with relevant messaging based on regional needs including Top-of-Funnel and awareness activities. Drove localization efforts for all 6 major International markets.- Responsible for driving weekly, monthly and quarterly lead generation targets for multiple lines of products and geos to drive SolarWinds double digit growth. - Collaborated with product marketing to define go-to-market strategy and content needs to support impactful integrated campaigns and develop targeted and localized message.- Driving continuous improvement of inbound/outbound campaigns to increase ROI, demand and conversion of qualified opportunities through deep data analysis, A/B testing, and process improvements. - Led, recruited and coached a team of up to 10 marketers of all levels in all major geo markets.

In November 2010, I went back to brand/merchandising and P&L management of Dell's Consumer Laptop portfolio for the North America market. I led a team of 3 Direct and Retail merchandisers to develop cross-channel laptop assortment planning, product launches, offer/promotion development and merchandising for Dell's multi-billion dollar P&L goals. My work also included driving brand and merchandising excellence across channels, developing targeted offers/ messaging to four target demographic segments, and supporting customer acquisition and loyalty initiatives.

From 2/2008 to 6/2009, this role was focused in the US market and consisted in planning and briefing fully integrated marketing campaigns through consistent offers and messaging across marcom vehicles. Campaigns generated double digit incremental direct channels sales increase during promotional campaign periods. Also as a proponent of process improvements and ROI, I worked on consistently develop and improve campaign planning processes, requirements and execution in order to optimize vehicles, partner funding and offer placements. The second phase of this role starting 6/2009 became global. I worked on developing a new global campaign process and implemented global campaign plans to integrate with new merchandising processes and help generate millions in non-working marcom savings globally.

I first started in this role as the Online Brand Manager for Consumer Desktop products and was involved in all aspects of digital marketing and online demand generation. I was then promoted to manage the North America Consumer Desktop P&L, and drive programs and promotions for both online and offline.

In my first role at Dell, I worked on developing demand (calls/clicks/close rate/conversion/units) and quarterly plans for Dell Consumer Direct PCs using forecasting models and statistical analysis. This role required strong collaboration with multiple marketing functions such as pricing, brand and channels to obtain inputs, generate plans to drive to financial goals and provide business performance analyses.

I was primarily involved with sales operation work using salesforce.com in order to streamline lead flow as well as various marketing program activities going from event, collateral, content for lead generation or emails.

In this role, I provided market research and expertise in the field of IT services and networking leveraging various industry analyst feedback, technical publications and internal market expertise. I also supported and provided expertise for business development initiatives and proposals to grow the Network Solutions division in the Americas.

My work consisted primarily in developing concepts, modeling, and providing technical expertise for the development or de-bottlenecking of petro-chemical plants. Major clients included DuPont, Exxon and Sabic. I was also involved in writing several technical reports and market trend analysis to be utilized by internal groups such as business development/sales, new business development and engineering.