Michael Chiong Email & Phone Number

Northbrook, IL, US

We are an inclusive golf brand that creates premium golf gear and apparel. We believe golf is a universal passion that can bring people together. Our vision is to build a thriving community representative of all who love the game of golf and to break down barriers as we Grow The Game.

Chicago, IL, US

• UX lead for all Evidence Product Suite focused on discovery, product roadmaps, customer personas, customer journeys, requirements gathering, design concepts, and delivering user-centered product experiences to the.
• Responsible for growth and development of seven UX designers, across early career to senior manager level employees.
• Collaborated with cross-functional partners in product management, engineering, UI design, executive stakeholders, sales, and customers to help drive user-centered product needs.
• Led UX strategy in defining user journeys based on complex personas to help optimize customer product experience and tools.

Chicago, Illinois, US

Chicago, US

Foster City, CA, US

• Led a product team focused on Future Product Strategy initiatives to drive product innovation for the industry leader in SEO software.
• Conducted UX research across customer segments to discover user pain points and recommended product enhancements to improve customer retention.
• Tested product features with customers to understand product engagement and develop UX/UI solutions for engineering teams.
• Defined strategy for five automated product features over 2 years which resulted in a 20% increase in customer retention.
• Spearheaded BrightEdge’s customer advisory board to grow and strengthen customer relationships, gather customer insights, and build customer advocacy.

Rosemont, IL, US

• As the first employee, I led the initial product strategy and design for a Chicago-based SaaS platform focused on data-driven learning & development.
• Built the core team for technology, UX/UI, and contractors to build the initial platform to attract new employees, investors, and clients.
• Led and defined customer segments and user personas, software requirements, and product roadmap for the go-to-market platform experience.
• Designed the creation of the initial SaaS platform which enabled the growth of the company to 20 employees and key partnerships, securing key investors, and establishing our first clients: Comcast, Boston Children’s.
• Orchestrated a clear service design strategy to ensure team operations worked smoothly across the company and ensured a consistent end-to-end brand experience.
• Led all digital marketing functions, including product demos, sales engineering, implementation, and incorporating industry best practices to deliver the product across channels.

Boston, MA, US

• Managed UX & Design teams focused on products within complex design systems for clients such as Target, Northwestern Medicine, Amway, Abbott, and John Deere.
• Focused on providing design leadership over multiple enterprise accounts for a leading technology consulting firm.
• Created highly immersive user experiences through UX research, design prototypes, product testing, and data performance.
• Led clients through design thinking workshops and best practices in UX and product design.
• Worked across multiple global stakeholders to build a scalable design system to help connect users to the brand and inform customer buying decisions.
• Fostered and mentored the growth of the design team which consisted of multi-level team members across both on-shore and off-shore design teams.

Chicago, Illinois, US

• Served as associate creative director of an in-house design department which produced brochures, annual reports, event campaigns, interactive websites, and email campaigns to support the school’s brand initiatives.
• Led a team of five designers, multiple contractors, and two production leads through the rebranding process of the school.
• Organized the priorities, design process, and work assignments to redesign collateral across all departments.
• Defined the design standards for strategic recruiting view books and annual reports to reach prospective students, alumni, and donors from conception to delivery.

Chicago, IL, US

• As a Senior UI Designer, I led immersive design solutions across several complex design systems for GE, IBM, Allstate, Caterpillar, MWV, and Western Union.
• Led the creation of interactive campaigns, product websites, interactive brand standards, e-mail campaigns and corporate communications (annual reports).
• Managed the UX research, UX design, design systems, project deliverables, hand-off to engineering team, managed QA, and client reviews.
• Worked alongside cross-functional teams in brand strategy, design, ux, content strategy to design award-winning design systems, campaigns and marketing platforms for Fortune 50 clients.

• Served as a senior designer on a variety brand collateral: brochures, packaging, point of sales, identity systems, and advertisements.
• Formed the first interactive department by leading all interactive design initiatives through discovery, UX, UI Design, digital production, and managing resources for front and back-end development.
• Established interactive department personnel needs, intake process, and development to help bring all projects in-house resulting in significant cost savings and brand continuity.
• Led and defined design strategies for online brand properties for major products across 23 websites.

• Web designer for online interactive agency owned by Leo Burnett.
• Developed site maps for UX research and planning, designed wireframes, UI design, and client reviews for Oldsmobile, Purina, Pella Windows, Discover Card, and GM.
• Led user experience labs for product solutions for a career center experience for Purina website to improve the candidate recruitment process.

Champaign, IL, US

• Served as an intern and full-time hire to design print ads, brochures, and marketing materials for global mathematics software company.
• Created interface design and web initiatives for websites.
• Concentrated on a 2-year engagement for information design of the Functions Poster Project that involved design, strategy, and collaboration with world-renown mathematicians.