• Lead and direct ANA’s Marketing Strategy and Plan, including all branding, messaging, positioning and content that communicates ANA’s value proposition. • Ensure ANA branding is cohesive across all internal and external communications and campaigns.• Lead and manage all aspects of ANA Marketing Department, including scaling the department to be fit-for-purpose.• Partner with the Product Engineering and other departments for new product launches.• Monitor, manage, analyze and report on marketing performance.• Manage and be accountable for marketing budget.• Continuously monitor and analyze industry movements, customer behavior, industry trends and use that information to inform marketing strategy and plan.

Board membership is by invitation only and based upon personal & professional accomplishments.• Preserving and enhancing the reputation and quality of the program through strategic review of UNLV’s credit and noncredit offerings to the community, as well as helping to build UNLV value to the business community.• Offering expert guidance to UNLV faculty and students through occasional classroom visits, forums and conferences, input on UNLV programs.• Promoting the program’s goal of linking industry with academia to help ensure UNLV’s work is relevant and benefits the business community.

Fund development, Grant writing, Cultivates collaborative internal and external relationships, Builds trust by anticipating needs.

Create the experience you want for your employees and customers by defining your company story. Stories are a very powerful communication leadership tool to engage, influence and make connections with people at a profound level. When you are conversing, the richness and meaning of your story is what people really feel. People don’t really connect to a product, solution, or idea, they connect to how the story makes them feel. This means every brand is only as strong as the stories people tell about it. Storytelling is how we create trusted connections. Bring your company to life with a compelling story that instills trust, because people do business with or work at organizations they like and trust.-Magnified lead conversion by 200% through customized sales and marketing process implementation.-Slashed marketing retainer expense by 50% junior staff training & coaching.-Collaboration and management of charter, vision, mission, strategy for ERGs.-Boosted retail sales by 63% using customer loyalty program & buyer personas/customer experience mapping strategies.Communications and marketing strategies.-Customizable HR - SWOT programs for employees to reach their fullest potential.-Accelerated fundraising revenue by 50% through refocusing organization on donor experiences.-Employee communication strategies & roadmaps to build strong internal brands.-Multiple installations of websites, marketing automation and CRM platforms.-Developed customer loyalty programs (tiered, point-based, membership).-Improved customer & employee retention rates. -DE&I programs, change management strategy and planning.-Strategic planning and corporate strategy guidance.Business Systems Analysis • Digital Sales & Marketing Systems • Employee & Customer Experience Management • Large Scale Event Organization • Process Evaluation • Internal Communications • Executive & Staff Coaching • Sales Pipeline Content • Organizational Change • DE&I Programs • Marketing & Communications

Core member of management – Increased lead generation, Capitalized on innovative and traditional strategies of marketing and communications, Customized HR-SWOT analysis and strategic operations.

Core member leadership management team – Expanded revenue through the development and execution of strategies, internal and external branding, digital, marketing, communications, DE&I campaigns, PR and employee & customer events. Capitalized on innovative and traditional strategies, supervised all stages of marketing & communications strategy, internal brandingFinancial Services Industry B2C and B2B Healthcare – Worked with health systems, all size medical practices, physicians, physician networks, medical groupsDigital Marketing Strategy and ExecutionWebsite - CMS, Email Campaigns, SEO, Search & Display Ads, Remarketing, Social Media, Digital Content & VideoStrategy Development Branding • Marketing • Business Development • Lead Generation • PR • Communications • Internal BrandingClient Experience ManagementPersona Development, Journey Maps, Content Marketing, Messaging-Maximized marketing campaigns incl email, direct mail, events increasing leads & lead conversion.-Advanced & cultivated relationships - key clients, vendors, agencies, business & community partners.-Produced effective events {branding • messaging • marketing • collateral • presentations • pr kits}-Drive budget planning and maintain a clear vision into expenditures.-Execution and oversight of communication strategies including content, sales enablement, media, PR-Launched a mobile app for clients and physician.

A core member of the hospital marketing leadership team - Increased lead generation with innovative targeted digital marketing campaigns for multiple sites, supervised all stages of strategy, collaborated with Pathologists, Physicians and Department Heads on marketing and communications projects.-Won Healthcare Advertising Bronze Award through a new brand for Beaumont Laboratory.-Outperformed marketing qualified sales leads 636% over previous year and 227% over goal-Produced effective events {branding • messaging • marketing • collateral • presentations • pr kits}. -Advanced & cultivated relationships w/ clients, vendors, agencies, business & community partners-Launched a mobile app for physicians.Branding • Digital Marketing • Lead Generation • Market Analysis • Event Organization • Marketing Process Design • Multiple Blogs • CMS and Digital Marketing Platform Development • DE&I Programs • Employee Resource Groups • Internal & External Communication

Core member North American (NA) executive team - Secured multiple sales contracts with NA planning, execution of NA brand including digital, marketing & communications, internal communications, DEI programs, PR, employee & customer events, plant communications.-Slashed expenses 20+% by selection, negotiation & management of suppliers. -Achieved 57% exclusive PR stories through PR programs and events with automotive manufacturers.-Acquired 90% positive press coverage & largest share of voice. -Achieved fact base stories and no negative coverage protecting reputation during bankruptcy.-Boosted positive press coverage 75% - prod. mkt. tools linking industry trends & consumer info to technologies. -Produced effective events {branding • messaging • collateral • presentations • pr kits • trade shows}. Business Strategy-Designed internal tools for employees to assist in a deeper understanding of the needs and concerns of employees.-Developed an analytical tool which helped to improve forecasting accuracy.-NA communications strategy for salary & hourly workforceMarket Growth-Development and management of proactive integrated marketing programs creating concrete sales opportunities. -Developed processes which led to specific actions that improved business resultsBrand Value-Developed & implemented crisis communications ensuring containment with successful key message roll out.-Developed and managed merger & acquisition integration internal communications providing smooth business transitions.-Created marketing tools increasing positive press coverage by 75%. Financial Management-Selection, negotiation and management of marketing suppliers, reducing expenses 20+%.-Developed and controlled budgets while increasing number of communication programs.

Reported to Director worldwide advance product development - Increased customer adoption of new products worldwide through target market identification, market research & analysis, competitive bench-marking, pricing strategy, product planning, launch and training.VOC for new product creation & increased customer adoption of new products, market research & analysis, competitive bench-marking, pricing strategy, product planning, product launch and training, PR and experiential events.New Product Development-Implemented the Quality Function Deployment (QFD) for new product development establishing a value focused marketing process. -Designed and managed effective marketing processes to support new product development.-Defined worldwide product direction ensuring maximum market growthMarket Growth Analysis -Created pricing analysis process defining pricing strategies.-Developed and executed customer feedback communications assisting in securing business awards. -Supported revenue growth through the identification and development of marketing programs. Product Marketing-Defined and implemented proactive media relations strategies, product messages building a greater awareness in trade publications.-Initiated and developed product training, increasing customer and employee technical knowledge.-Established identification of target markets and customer/consumer desires through clinics, benchmarking, interviews and focus groups.