Melissa Lea Email & Phone Number

Woman-owned, independent marketing consultancy that helps marketers and strategic sourcing professionals transform, evolve, and optimize relationships with agency partners and internal teams.Core services include:- Agency Reviews- Agency Transition Support- Contract Compliance Audits- Exit Audits- Contract Consulting- Fee Negotiations- Agency Model Assessments- Marketing Organization Review & Counsel- Performance Evaluations- Incentive Compensation Counsel

Global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies.Established and led US-based operation. Core services included:- Agency model architecture - Agency reviews- Agency compensation evaluation- Scope of work and fee benchmarking- Client-agency relationship assessment and counseling- Media efficiency, effectiveness, and financial audits- Contract audits- Future-fit operational modelingEfforts resulted in multimillion-dollar, year-over-year growth with major global and national clients including American Express, American Family Insurance, Bank of America, Burlington Stores, Chevron Corporation, Colgate-Palmolive, Eli Lilly, Famous Footwear, Intel, Lowe’s, Mastercard, Molson Coors, Mondelez, New Balance, Pfizer, Samsung, Sony, Toyota, and Verizon.

Greater Boston Area

Collaborated and advised clients on all aspects of their growth strategy including: - Company and product positioning- Internal and external marketing strategy- Branding and marketing material development- Strategic partnerships- Business development- Functional organization review and counselClients included LuckyLabs, ClipFile Corporation, Admitster, AlumniBridge, Acquisition Labs, among others.

Greater Boston Area

Award-winning, cross-channel media planning and buying agency that served clients on a local, national, and international basis. - Established and implemented company vision, business and marketing strategy, and goals- Managed executive-level client and partner relationships- Recruited, supervised. and retained senior management team- Evaluated and provided guidance on new business opportunities- Fostered alliances with key stakeholders and influencers- Enhanced company culture and working environmentDuring tenure, company exceeded revenue target for the first time in four years.Ranked as one of the Top 100 Women-Led Businesses in Massachusetts two years in a row byThe Commonwealth Institute.

Greater Boston Area

Full-service, consortium-based marketing agency.- Led business development and marketing strategy- Designed, developed, and implemented all operational business systems- Negotiated, drafted, and formalized all legal contracts and business agreementsClients included Monsanto, EverBank, Lutheran Social Services, Summer Infant, and Fidelity.

Greater Boston Area

Full-service, integrated advertising agency best known for Monster.com's Super Bowl commercial "When I Grow Up."- Directed all business development efforts for agency including its operations in Winston-Salem, NC; Pittsburgh, PA; and Detroit, MI- Spearheaded all agency marketing initiatives including corporate branding, corporate communications, public relations, and consultant outreach. Activities increased profile of agency among important constituencies- Formalized new business communications process throughout agency networkEfforts resulted in the acquisition of major national clients including XM Satellite Radio, Stride Rite, Orbitz, and MassMutual which increased agency billings by over $300 million.Reported directly to the CEO.Member, Mullen Executive Committee.

Greater Boston Area

Full-service, global communications agency. Notable campaigns include Volkswagen's "Drivers wanted," American Legacy Foundation's "truth," and Progressive's "Superstore" featuring Flo.- Directed all agency marketing and business development activities. Efforts resulted in the acquisition of high profile accounts including Coors Brewing Company, American Legacy Foundation, Royal Caribbean Cruise Lines, Monster.com, Fidelity Investments, The Hartford, and Talbots. Agency billings increased almost $1 billion over a seven-year period- Launched the Arnold Worldwide Partners international network consisting of 20 offices in 11 countries- Effectively managed budgets in excess of $1.5 million and a staff of eight- Lectured on marketing at various professional associations, universities, and agency training seminarsMember, Arnold Worldwide Executive Committee.

Greater New York City Area

Full-service law firm that specializes in the entertainment and intellectual property fields.- Signed three new clients to the firm as second year associate- Negotiated music publishing agreement with top record publisher- Coordinated employment negotiations between national hockey league player and the New York Rangers resulting in an employment package valued in excess of $13 million- Drafted tour sponsorship agreement between major singing artist and Fortune 500 corporation worth in excess of $800K

Greater New York City Area

Full-service advertising agency specializing in the entertainment and media industries. Led marketing initiatives for clients including Madison Square Garden, HarperCollins Children’s Books, Manhattan Cable, Paragon Cable, and the Metro Cable Marketing Co-op.Author, Account Coordinator Training Manual

Greater New York City Area

Full-service direct response division of an internationally acclaimed creative agency.Led marketing initiatives for clients including Chase Manhattan Bank, Manhattan Savings Bank, Norstar Brokerage Corporation, UJA Federation, Perdue Farms, and Four Seasons Hotels.

Bs, Business Management

Activities and Societies: Co-author, Communications Industry GuidebookArea of Study: Marketing and Business Management - Teaching.

Juris Doctor (J.D.)

Activities and Societies: Co-author, “Crew, Compliance, Touchdowns & Torts: The Growth of the Modern Athletic Department, Its Legal Needs.

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