Matthew K. Lee Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, New York, United States

Greater New York City Area

AA Club LinkedIn: https://www.linkedin.com/company/cuaaclub/

Greater Chicago Area

• Strategy& (formerly Booz & Company) is part of the PwC network• Aligned to Consumer Markets industry practice and Corporate and Business Strategy team• Led financial modeling for M&A / growth strategy engagement (evaluating acquisition target for global alcohol company), assessing >$8 MM in revenue and cost synergies• Drove scenario planning analysis to forecast and optimize promotional strategy for F500 CPG company across multiple retailers, identifying >$5 MM in opportunities• Led agile data transformation and change management work-streams in digital strategy engagement for F100 beverage company

Ann Arbor, Michigan

• Directly coached 30+ club members in persuasive, argumentative, and improvisational public speaking techniques, enhancing personal mentorship and leadership abilities• Launched “boot-camps” for wide variety of student and professional organizations,heightening Michigan community engagement and overall club awareness• Introduced “Skill of the Day” system to target and refine specific components of publicspeaking in club members, leading to ~30% decrease in member attrition

Ann Arbor, Michigan

• Led weekly debates and discussions on Sino-Asian business issues (recent news events, key consumer trends, emerging technologies etc.), enhancing 40+ members' knowledge of modern East Asia• Managed funding negotiations with student governments / multicultural organizations for flagship club event around business trends in Asia, securing sponsorships and raising >$10,000 in funding• Ran flagship event "Wassup China", a conference to spread knowledge of Chinese / Asian business trends to the student community; event included a keynote speaker, a MBA career panel, and cultural workshops

Chicago

• Modeled ROI of historical promotions to efficiently re-allocate marketing spend for F50 CPG company in two retailers, locating >$1 MM in optimization opportunities• Conducted price dispersion analyses for major client competitors across 20 market sub-sectors, leading to identification of notable value gaps in six sub-sectors

Hong Kong

• Evaluated APAC potential in five growth markets for experimental workplace furniture,leading to creation of new strategic growth roadmap for Head of Product Marketing • Conducted international / regional competitor analyses, benchmarking best practicesacross product, pricing, and pipeline to optimize and revise existing brand guidelines • Assessed firm marketing techniques, proposing solutions to better align positioning withidentified consumer needs and increase core product line revenues by <10%

Master Of Science - Ms, Applied Analytics, 4.2/4.3 Gpa.

Activities and Societies: Columbia Applied Analytics Club (President), Columbia Public Speaking Association (VP of Events), and Columbia.

Bachelor Of Business Administration (B.B.A.), Strategy And Marketing, 3.8/4.0 Gpa.

Activities and Societies: Michigan Toastmasters (President) and ACED (President).Graduated with High Distinction.