M. Lee Sellers

M. Lee Sellers Email and Phone Number

Marketing, Messaging, and Sales Enablement Professional | President at Visible Impact @ Visible Impact
M. Lee Sellers's Location
Austin, Texas, United States, United States
M. Lee Sellers's Contact Details

M. Lee Sellers personal email

n/a
About M. Lee Sellers

Lee Sellers is a skilled facilitator who focuses on sales enablement and partner relationships at Visible Impact. Fluent in both sales and marketing, his ability to bring people together is unmatched. Lee has over two decades of executive experience in corporate sales and marketing. Prior to joining Visible Impact, Lee held a variety of sales and marketing positions with Dell Technologies, Ziff Davis Enterprise, and other leading brands. A licensed attorney, Lee spent the decade of the 90s in legal publishing and was intimately engaged in developing and driving the adoption of online and software-based research.

M. Lee Sellers's Current Company Details
Visible Impact

Visible Impact

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Marketing, Messaging, and Sales Enablement Professional | President at Visible Impact
M. Lee Sellers Work Experience Details
  • Visible Impact
    President
    Visible Impact Oct 2018 - Present
    Austin, Texas, Us
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  • Visible Impact
    Chief Operating Officer
    Visible Impact Oct 2012 - Oct 2018
    Austin, Texas, Us
    Providing dynamic leadership for Visible Impact, its customers and partners. Responsible for the day-to-day operations of Visible Impact, including account supervision, P&L responsibility, demand generation and marketing initiatives, channel management, sales enablement and program execution.Working with select companies to strengthen their market positioning, elevate sales conversations and accelerate buyer decision cycles through story design and sales readiness. Delivering leadership across three signature solutions:• Visible Insights – Driving consensus and commitment around messaging while vividly and visually articulating insights to create a sense of urgency among prospective buyers.• Actionable Assets – Supporting thought leadership, demand generation, and sales conversations through the development of compelling assets and tools.• Sales Activation – Working across the marketing and sales divide to build credibility, improve message and asset usage, and offer guidance on best practices.
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  • Dell Emc
    Senior Marketing Director
    Dell Emc Aug 2011 - Sep 2012
    Round Rock, Texas, Us
    Responsible for strategic marketing planning and marketing operations for Enterprise Solutions Group. Primarily focused on driving awareness and credibility of Dell enterprise solutions, including Dell's overarching enterprise strategy and points of view on virtualization, cloud, and converged infrastructure. Led an operations team responsible for:• Driving strategic communications and awareness planning, including management of agency and analyst relationships. Worked closely with PR leadership to coordinate marketplace conversations.• Managing global market research projects to determine customer needs and test messaging, including questionnaire development and data analysis.• Providing guidance to support social community building, including targeting technology influencers, developing content, and defining metrics.• Coordinating product and solution launches and took leadership in driving analyst and customer events.• Working cross-functionally to develop enterprise-wide annual marketing planning process. • Guiding internal and external evangelism of Dell solutions and points of view.
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  • Ziff Davis Enterprise
    Vice President, Sales
    Ziff Davis Enterprise May 2008 - Aug 2011
    New York, Ny, Us
    Recruited to drive rapid sales growth for the West Coast. Reorganized sales team to reflect media and marketing needs of IT companies. Full revenue and P&L responsibility for $13MM in annual sales revenue. Supervised senior sales professionals and sales support personnel. Key contributor to executive committees. Recognized leader in developing strategic, integrated marketing programs for IT companies with a focus on lead generation. Developed and maintained senior-level relationships with clients such as Oracle, HP, Dell, Microsoft, Citrix, NetApp. Strategic advisor to several national agencies.• Drove a 20%+ increase in revenue derived from sales of lead generation programs• Established ongoing dialog with SVP, Marketing, to align marketing output with sales goals/needs• Improved efficiency and productivity of sales organization by increasing analysis of metrics to drive educated decision-making, instituted daily staff meetings, and established ongoing pipeline reviews with CEO.• Developed formal training protocol and led revisions of training materials • Key participant in strategic planning, new product development and revenue generation
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  • Dell Emc
    Director, Dell Storage
    Dell Emc Sep 2003 - Apr 2008
    Round Rock, Texas, Us
    Spearheaded international marketing of Dell’s storage product portfolio with managerial oversight of team and $15M budget. Lead creation of all external marketing collateral and product launch campaigns, including Dell.com content, technical specification sheets, brochures, advertising, webcasts, flash demos, sizing guides, best practices literature, and technical whitepapers. Orchestrated development of internal communications, competitive analyses, sales programs and aids, intraline positioning, launch events and training materials. Liased with engineering product group to identify value propositions and content for use globally. Coordinated with online, IT, analyst and investor relations, public relations, regional marketing and sales, marcom, and other product teams to increase ROI by taking advantage of opportunities for cross-marketing. Delivered sales training and customer presentations in Europe and Asia. Authored content for “Direct2Dell” social marketing blog. • Drove increases in all key metrics, including revenue, profitability, website click-through rates, and employee retention, in part by restructuring team to capitalize on individual members’ product and functional expertise.• Enhanced competitiveness and customers’ online shopping experience by introducing numerous website upgrades, including content improvements, recategorization of products, increased customer references, decreased jump pages and sitelets, expanded flash demos, and additional 360 degree product shots. • Supported integration of marketing programs for EqualLogic, Dell’s first major enterprise acquisition.
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  • Warren Direct
    Vice President
    Warren Direct Sep 2002 - Aug 2003
    Recruited to engineer growth from direct response television specialization to full-service agency. Expanded staff by 19+ employees, and oversaw new media buying department. Supervised account management, and pursued new clients outside company’s legal industry base. Managed freelance writers and production teams.• Tripled annual revenues by diversifying services to include direct mail, events planning, email marketing, and television advertising for local and national client base.• Outperformed competition to win deal with company’s second largest account, Cancer Treatment Centers of America, for direct response television, print, radio and mailings.• Improved efficiency and accountability by increasing strictness of quarterly planning, weekly new business pipeline meetings, financial management, daily staff meetings, and cultivation of strategic partnerships.
  • Dell
    Marketing Manager
    Dell Sep 2000 - Sep 2002
    Round Rock, Texas, Us
    Led design of targeted marketing communications and branding efforts for Business Alliance Solutions Division, including Business Alliance Quarterly magazine creation and editing. Engineered sales programs in conjunction with more than 60 salespeople divided into 6 teams. Accompanied teams on key sales calls to close deals as brand manager for all product lines. Expanded corporate marketing focus to include retention, acquisition, and development (RAD) elements. Administered Dell’s SMB Association Program, negotiating exchange of member discounts for additional advertising with organizations including the American Bar Association (ABA), National Association of Security Dealers (NASD), and American Medical Association (AMA). • Produced 400 new accounts with initial quarterly revenue of $9M through development of broad-based marcom and targeted acquisition initiatives, including aggressive pricing, direct mail efforts, outbound call campaigns, and formal referral program. • Delivered $15-20M in incremental revenue through design and execution of innovative share of wallet (SOW) program utilizing customer purchase histories to predict likelihood of purchasing additional product lines, and formulating targeted offers to entice most likely buyers.• Boosted e-commerce sales rates 10%+ by directing improvements to online order process and initiating new e-commerce sales training. • Captured 5%+ response rate for direct mail piece introducing new product.
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M. Lee Sellers Skills

Strategic Partnerships Lead Generation Demand Generation Marketing Communications Marketing Email Marketing Product Marketing Sales Enablement Marketing Strategy Strategy E Commerce Competitive Analysis Salesforce.com Go To Market Strategy Sales Management Cross Functional Team Leadership Direct Marketing

M. Lee Sellers Education Details

  • University Of Cincinnati College Of Law
    University Of Cincinnati College Of Law
    Law
  • University Of Iowa
    University Of Iowa
    Philosophy
  • Xavier University - Williams College Of Business
    Xavier University - Williams College Of Business
    Marketing

Frequently Asked Questions about M. Lee Sellers

What company does M. Lee Sellers work for?

M. Lee Sellers works for Visible Impact

What is M. Lee Sellers's role at the current company?

M. Lee Sellers's current role is Marketing, Messaging, and Sales Enablement Professional | President at Visible Impact.

What is M. Lee Sellers's email address?

M. Lee Sellers's email address is ml****@****ail.com

What is M. Lee Sellers's direct phone number?

M. Lee Sellers's direct phone number is +151241*****

What schools did M. Lee Sellers attend?

M. Lee Sellers attended University Of Cincinnati College Of Law, University Of Iowa, Xavier University - Williams College Of Business.

What skills is M. Lee Sellers known for?

M. Lee Sellers has skills like Strategic Partnerships, Lead Generation, Demand Generation, Marketing Communications, Marketing, Email Marketing, Product Marketing, Sales Enablement, Marketing Strategy, Strategy, E Commerce, Competitive Analysis.

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