Marina Leger

Marina Leger Email and Phone Number

Product Manager Data & AI┃Ex-Converteo ┃Alumni Join Maestro @ Wewyse
Marina Leger's Location
Paris, Île-de-France, France, France
Marina Leger's Contact Details

Marina Leger work email

Marina Leger personal email

n/a
About Marina Leger

As a Data Product Manager helping companies maximize the value of their products, I have 6 years of experience in Digital & Data spanning various sectors (cosmetics, food, travel, fashion, banking...), fostering a data-driven culture and embodying an entrepreneurial mindset.From growing up in a bicultural Franco-American environment, working in entrepreneurial ecosystems, initiating caritative projects, to driving data and digital projects, I am always eager to learn from new challenges. My adaptability, strong interpersonal skills, problem-solving abilities, analytical and creative thinking, enable me to successfully deliver valuable outputs through strategic planning and cross-functional team collaboration.Don't hesitate to reach out!

Marina Leger's Current Company Details
Wewyse

Wewyse

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Product Manager Data & AI┃Ex-Converteo ┃Alumni Join Maestro
Website:
wewyse.com
Employees:
22
Marina Leger Work Experience Details
  • Wewyse
    Data Product Manager
    Wewyse Jan 2024 - Present
    Paris, Île-De-France, France
    Weywse is a consulting firm helping companies unleash the potential of data and AI.
  • Converteo
    Senior Consultant - Data & Business Consulting
    Converteo Jun 2020 - Apr 2023
    Paris, Ile-De-France, France
    Converteo is a pure player data consulting firm, supporting its clients across the entire data value chain.---- Key Strategy topics:• Digital Analysis Structuration: Defining and setting up analysis frameworks by determining business needs, KPIs, data sources, data collection methods, data governance and reporting templates that align with business objectives • Data Monetization: Identifying and prioritizing data monetization uses cases to capitalize on proprietary data and develop an alternative business model • E-commerce & Digital Product: Assessing competitiveness, defining value proposition, targeting the right audience, defining operational business framework and key processes, aligning with business objectives and evolving market trends• Omnichannel Performance: Measuring omnichannel effectiveness to support media teams in steering their efforts with the help of omnichannel KPIs (ROPO, ROAS...)• Data Governance: Standardizing raw analytics data collection from over 60 countries and 5 brands to streamline the deployment of digital marketing use cases---- Key Analytics topics:• Digital & CRO analysis: Monitoring customer experience performance, extracting key insights, sharing prioritized optimization recommendations, updating roadmap • Data Visualization: Defining KPIs to create sharp dashboards for different levels of stakeholders, deploying and ensuring adoption (via upskilling programs)• Tracking: Defining business needs, translating them into technical specifications, and implementing tracking plans for e-commerce websites and apps---- Main tools: Trello, Jira, Notion, Miro, ContentSquare, Google Analytics, Big Query, Google Colab, Jupyter, Excel, Looker, Testapic, Google Tag Manager, PowerPoint, Draw.io, Didomi
  • Converteo
    Consultant - Data & Business Consulting
    Converteo Sep 2018 - May 2020
    Paris Area, France
  • Converteo
    Intern Consultant - Data & Business Consulting
    Converteo Mar 2018 - Aug 2018
    Paris Area, France
    Converteo is an expert consulting firm in Digital and Data. Its 130-consultants team helps its clients evolve with agility in the era of a digitalized and data-driven marketing.
  • Bonial France
    Digital Marketing Consultant
    Bonial France Sep 2017 - Jan 2018
    Paris Area, France
    Bonial International Group operates the leading location-based shopping platform worldwide connecting each month 25 million active shoppers with their favorite local stores and brands. We help retailers generate more engagement with shoppers and drive in-store sales by using our proven digital technologies and expertise. • From ideation to implementation: Identifying business needs, setting KPIs, briefing, planning, testing and deploying campaigns• Reporting: Conducting quantitative analysis and sharing recommendations
  • Younity (For Futur Roommates)
    Co-Founder
    Younity (For Futur Roommates) Aug 2015 - Apr 2017
    Région De Montréal, Canada
    Trusted online matchmaking website for people who want to find roommates in Montreal who are similar to their criteria.
  • Hec Montréal
    Telemarketing Representative
    Hec Montréal Feb 2015 - Mar 2017
    Montreal, Canada Area
    Empowering students to succeed by driving alumni to donate to a cause that they believe in (Scholarships, academic competitions, R&D, Campus experience etc.)
  • Aiesec Hec Montréal
    Director Of The Corporate Relations Department
    Aiesec Hec Montréal Nov 2013 - Sep 2014
    Montreal, Canada Area
    The world’s largest student-run non-profit organization founded in 1948. - Managed a team of 10 people, trained them to approach companies based in Montreal and offer them the opportunity to hire an international student as an intern- Created and developed long-term business relationships with companies' executives in Montreal- Managed a team of 20 people for the contest called Marketing Blitz between all universities in Montreal
  • Société Générale
    Internship
    Société Générale Jul 2014 - Aug 2014
    Paris Area, France
    • Dealing with customers queries face to face, over the telephone or in writing• Serving customers at the counter• Understanding customer needs, recommending suitable products and making sales• Processing paperwork from sales, change of customer details, closure of accounts and so on• Learning about new products, services and processes
  • Ray-Ban
    Brand Ambassador
    Ray-Ban Jul 2014 - Aug 2014
    Paris Area, France
    Represent Ray Ban during the Polar Days in Paris to promote the new polarized Ray Ban glassesPromote the brandGenerate sales with approached customers

Marina Leger Education Details

Frequently Asked Questions about Marina Leger

What company does Marina Leger work for?

Marina Leger works for Wewyse

What is Marina Leger's role at the current company?

Marina Leger's current role is Product Manager Data & AI┃Ex-Converteo ┃Alumni Join Maestro.

What is Marina Leger's email address?

Marina Leger's email address is ml****@****yse.com

What schools did Marina Leger attend?

Marina Leger attended Hec Montreal, Concordia University, Cpge Saint Michel De Picpus (Paris), Saint-Grégoire.

Who are Marina Leger's colleagues?

Marina Leger's colleagues are Maïwenn Keroué, Thomas Barnouin, Nacim Chiout, Justine Morin, Maria De Villeneuve, Felix Hans, Bruno Valère Toukam Mbe.

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