Marina Leger Email and Phone Number
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As a Data Product Manager helping companies maximize the value of their products, I have 6 years of experience in Digital & Data spanning various sectors (cosmetics, food, travel, fashion, banking...), fostering a data-driven culture and embodying an entrepreneurial mindset.From growing up in a bicultural Franco-American environment, working in entrepreneurial ecosystems, initiating caritative projects, to driving data and digital projects, I am always eager to learn from new challenges. My adaptability, strong interpersonal skills, problem-solving abilities, analytical and creative thinking, enable me to successfully deliver valuable outputs through strategic planning and cross-functional team collaboration.Don't hesitate to reach out!
Wewyse
View- Website:
- wewyse.com
- Employees:
- 22
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Data Product ManagerWewyse Jan 2024 - PresentParis, Île-De-France, FranceWeywse is a consulting firm helping companies unleash the potential of data and AI. -
Senior Consultant - Data & Business ConsultingConverteo Jun 2020 - Apr 2023Paris, Ile-De-France, FranceConverteo is a pure player data consulting firm, supporting its clients across the entire data value chain.---- Key Strategy topics:• Digital Analysis Structuration: Defining and setting up analysis frameworks by determining business needs, KPIs, data sources, data collection methods, data governance and reporting templates that align with business objectives • Data Monetization: Identifying and prioritizing data monetization uses cases to capitalize on proprietary data and develop an alternative business model • E-commerce & Digital Product: Assessing competitiveness, defining value proposition, targeting the right audience, defining operational business framework and key processes, aligning with business objectives and evolving market trends• Omnichannel Performance: Measuring omnichannel effectiveness to support media teams in steering their efforts with the help of omnichannel KPIs (ROPO, ROAS...)• Data Governance: Standardizing raw analytics data collection from over 60 countries and 5 brands to streamline the deployment of digital marketing use cases---- Key Analytics topics:• Digital & CRO analysis: Monitoring customer experience performance, extracting key insights, sharing prioritized optimization recommendations, updating roadmap • Data Visualization: Defining KPIs to create sharp dashboards for different levels of stakeholders, deploying and ensuring adoption (via upskilling programs)• Tracking: Defining business needs, translating them into technical specifications, and implementing tracking plans for e-commerce websites and apps---- Main tools: Trello, Jira, Notion, Miro, ContentSquare, Google Analytics, Big Query, Google Colab, Jupyter, Excel, Looker, Testapic, Google Tag Manager, PowerPoint, Draw.io, Didomi -
Consultant - Data & Business ConsultingConverteo Sep 2018 - May 2020Paris Area, France -
Intern Consultant - Data & Business ConsultingConverteo Mar 2018 - Aug 2018Paris Area, FranceConverteo is an expert consulting firm in Digital and Data. Its 130-consultants team helps its clients evolve with agility in the era of a digitalized and data-driven marketing. -
Digital Marketing ConsultantBonial France Sep 2017 - Jan 2018Paris Area, FranceBonial International Group operates the leading location-based shopping platform worldwide connecting each month 25 million active shoppers with their favorite local stores and brands. We help retailers generate more engagement with shoppers and drive in-store sales by using our proven digital technologies and expertise. • From ideation to implementation: Identifying business needs, setting KPIs, briefing, planning, testing and deploying campaigns• Reporting: Conducting quantitative analysis and sharing recommendations -
Co-FounderYounity (For Futur Roommates) Aug 2015 - Apr 2017Région De Montréal, CanadaTrusted online matchmaking website for people who want to find roommates in Montreal who are similar to their criteria. -
Telemarketing RepresentativeHec Montréal Feb 2015 - Mar 2017Montreal, Canada AreaEmpowering students to succeed by driving alumni to donate to a cause that they believe in (Scholarships, academic competitions, R&D, Campus experience etc.) -
Director Of The Corporate Relations DepartmentAiesec Hec Montréal Nov 2013 - Sep 2014Montreal, Canada AreaThe world’s largest student-run non-profit organization founded in 1948. - Managed a team of 10 people, trained them to approach companies based in Montreal and offer them the opportunity to hire an international student as an intern- Created and developed long-term business relationships with companies' executives in Montreal- Managed a team of 20 people for the contest called Marketing Blitz between all universities in Montreal
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InternshipSociété Générale Jul 2014 - Aug 2014Paris Area, France• Dealing with customers queries face to face, over the telephone or in writing• Serving customers at the counter• Understanding customer needs, recommending suitable products and making sales• Processing paperwork from sales, change of customer details, closure of accounts and so on• Learning about new products, services and processes -
Brand AmbassadorRay-Ban Jul 2014 - Aug 2014Paris Area, FranceRepresent Ray Ban during the Polar Days in Paris to promote the new polarized Ray Ban glassesPromote the brandGenerate sales with approached customers
Marina Leger Education Details
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Marketing & Entrepreneurship -
Honors -
Cpge Saint Michel De Picpus (Paris)Mathematics & Economics -
Saint-GrégoireHonors
Frequently Asked Questions about Marina Leger
What company does Marina Leger work for?
Marina Leger works for Wewyse
What is Marina Leger's role at the current company?
Marina Leger's current role is Product Manager Data & AI┃Ex-Converteo ┃Alumni Join Maestro.
What is Marina Leger's email address?
Marina Leger's email address is ml****@****yse.com
What schools did Marina Leger attend?
Marina Leger attended Hec Montreal, Concordia University, Cpge Saint Michel De Picpus (Paris), Saint-Grégoire.
Who are Marina Leger's colleagues?
Marina Leger's colleagues are Maïwenn Keroué, Thomas Barnouin, Nacim Chiout, Justine Morin, Maria De Villeneuve, Felix Hans, Bruno Valère Toukam Mbe.
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