Michael L. Email & Phone Number

Philadelphia, Pa, Us

Strategic design spanning brand and experience. Workshops, speaking, processes, and models built for businesses who are focused on serving their customers.Specializing in Health tech, Pharma, Retail, CPG, and Product

Overland Park, Kansas, Us

Lead a strategic team for brands in Oncology, Rare Diseases, Hemotology, as well as the enterprise consulting business unit.Co-authored the first integrated business and go-to-market model between Eversana and Agency Agency representative on M+A team

New York, Ny, Us

Responsible for the creation, vision, operating model for content marketing as a core Publicis Health offering that redesigns brands as omnichannel experiences worth sharing. The counterpart to our Global Chief Creative Officer, develops a network wide prioritization of story-centered creative expression across technologies. Built high performing teams that achieved best-in-class, revenue record breaking, and award winning work globally: HIV, Oncology, Dermatology, Flu and COVID vaccines, Migraine, Diabetes, Retail Health, and more.Partnered with global client leaders, agency presidents, managing directors, and Publicis Hub strategic leadership to create top line revenue growth, visibility, and bottom-line profitable operationalization across:Business modelingContent strategyCreative developmentContent productionContent systemsContent distribution

Philadelphia, Pa, Us

Philadelphia, Pa, Us

New York, New York, Us

• Lead digital integration of agency across shopper, experiental, account, planning, consumer insights, creative, media• Create social media practice modeling, operation, and integration as horizontal: scale to most revenue and staff growth in the agency• Lead digital strategy for new business• Thought leadership across the network, publish industry articles, speak on behalf of agencyClients include: Sharpie, Taco Bell, KFC, Kmart, Tombstone Pizza, State Farm, Centocor Biotech, El Jimador, Herradura, Sony, Motorola Mobility, SC Johnson, Volkswagen, Halls, Biersdorf, Discover, Milk, Kikkoman, MillerCoors, Kraft, NHL, CentruyLink, Discover Financial, Cox Communications, Sony Stores, Diners Club International

Services:• Social Media brand, content strategy• Social Media analytics strategy• User Experience consulting• Content writing, training• Motion GraphicsSelected Clients and Responsibilities:Ogilvy Public Relations o Client: American Chemistry Councilo Campaign: Plastics Make It Possibleo Lead team of 14 strategists, designers, programmers and account people to create, maintain, and publicize plasticsmakeitpossible.como Team spread across Washington DC, Atlanta, San Francisco, Sacramento, Los Angeleso My tasks include client relationship, supervision, strategy, implementation, UX, IxD, IA, SEO, design, video shooting & editing, motion graphics• Creative Services Group (National Trade Publications)o Advise on Social Media and digital business modeling for major Tradeshows• Other client relationships available upon request

Responsibilities:• Identify trends in emergent technology• Interactive technology strategy• Visualize business solutions• Lead Agency Partnerships• Publish industry articlesResults:• “Most Read Blog Post” four times in six weeks on iMediaConnection.com• Speaking:o Colle + McVoy Minneapolis on Future Web Trends, January 2009o Philadelphia Direct Marketing Association Social Media Luncheon Nov 2008o LuckyStartups.com video interview on social media tips for startupso “Panelcast: Campaigns ’08: Brands, Messages, Marketing Lessons”

Us

At Publishing Dynamics, Michael leads our strategic efforts with clients to map out complete interactive plans that are as engaging for users as they are efficient revenue-drivers for clients. He is also in charge of our corporate-level partnerships, executive creative direction, and internal product development conceptualization and marketing. Michael is a frequent contributor to imediaconnection.com. He recently delivered the keynote address at the International Trucks annual marketing seminar.

During his four years at Bodek, Michael led Internet development, marketing, and email channels to improve the website from 8 percent to over 35 percent of total revenue.

Unified brand voice and creative across all marketing, PR and content channels. Consolidated vendor relationships for quality and increased ROI.

Us

Supervised full-time and freelance editorial staff across building the world's first common-engine-driven sporting goods ecommerce site platform. Responsible for all online content, print, and national radio. Developed industry-wide usability standards for content and navigation.

Film And Media Arts, Television Screenwriting And Production

Education record