Emily Lange

Emily Lange Email and Phone Number

CMO Specializing in Brand Transformations and Technology Solutions @ RealResponse
Emily Lange's Location
Washington, District of Columbia, United States, United States
Emily Lange's Contact Details
About Emily Lange

I enable SaaS, software, and consulting services companies to achieve transformational growth. As a visionary, transformative, and entrepreneurial marketing executive in SaaS, Cloud Technologies, and EdTech with deep expertise in Product, Services, and Solution Marketing, I am known for my ability to move with urgency to deliver results while building world-class programs that have delivered immediate impact. Leveraging my earlier P&L, CPG brand, and sales background coupled with a strong business acumen, I earn the respect and a seat at the table quickly with peers in Sales and Product. Well-rounded as a marketing executive, I’ve directed marketing, brand, and content strategy; led shared services, creative services, and teams as large as 30+ with budgets ranging from $1-$3.4M and up to $15M while I was at Nextel where I managed NASCAR and NFL sponsorship programs. Equally skilled in delivering within lean resourced-environments, I can optimize budgets, prioritize directives, and innovate in a way that enables us to be scrappy and achieve more with less. BUILDER OF WORLD-CLASS PROGRAMS & STRATEGY:Passionate in taking on new challenges, while at Blackboard, I built and scaled the company’s inaugural partner product marketing team and brought 15+ integrated partner technologies to market and launched an industry revolutionizing McGraw-Hill technology synch. This ground-breaking technology integration and market program became one of the primary reasons Providence Equity acquired the company in 2012. INTEGRAL PARTNER IN PRODUCT EVOLUTION:Over the years, I’ve played an influential role in shaping products, solutions and services based on market feedback. I enjoy the process and rigor involved in bringing a new technology product to market, inclusive of developing a pilot, lining up early adopters, collecting crucial feedback, and sharing these insights with Product development and incorporating those insights into the launch. KEY CONTRIBUTOR TO GLOBAL STRATEGY: I bring a global lens to the table with experience in global rebranding and repositioning, and working closely with teams across EMEA, LATAM, and APAC to customize messaging for vastly different cultures and norms. Additionally, I was an expat in sales based in Tokyo, Japan for many years.EXPERTISE: U.S. & Global Strategy (EMEA, LATAM, APAC) Product, Services & Solution MarketingGTM and Joint MarketingAcquisition & Retention Strategies Corporate BrandingDigital Marketing Demand GenerationB2B & B2B2C Expertise

Emily Lange's Current Company Details
RealResponse

Realresponse

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CMO Specializing in Brand Transformations and Technology Solutions
Emily Lange Work Experience Details
  • Realresponse
    Evp & Chief Marketing Officer
    Realresponse May 2023 - Present
    Charlotte, Nc, Us
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  • Huron
    Education & Digital Marketing Leader / Education Cmo
    Huron Aug 2016 - May 2023
    Chicago, Il, Us
    HURON CONSULTING GROUP is a management consulting firm offering services and technology solutions to the Healthcare, Life Sciences, Commercial, and Higher Education industries. I came to Huron hitting the ground running. Leveraging an extensive background in marketing SaaS technology solutions in higher education, I was able to make an immediate impact on shaping the marketing approach for Huron’s Higher Ed practice. Within a short window, I created the foundation for a strong messaging platform delivered through a robust and industry-relevant marketing mix that helped build momentum and increase brand awareness for Huron’s consulting services and proprietary software. Additionally, I brought value and structure to both the services and technology go-to-market approach. In this role I lead Solution Marketing, Product Marketing, Demand Generation, Digital Marketing, and Brand while directly influencing Corporate Marketing. IMPACT: -Transformed a legacy Marketing function and strategy for the Higher Ed practice—doubling practice growth in 5 years. -Pivotal role in growing Technology sales from 18% to ~45% of total company revenue. -Currently focused on building, scaling, and integrating best practices in Product and Partner Marketing across the firm as the company continues to evolve from its legacy consulting services-model into a hybrid technology and consulting services model—requiring the need to build and embrace a strategic Product Marketing platform.KEY AREAS OF FOCUS:Shift in Marketing Strategy to Align with the Business Brand Awareness for an Emerging Tech Brand Innovative, Entrepreneurial StrategiesROI-Obsessed Event Platform Inaugural Partner Marketing Strategy and ProgramsInaugural Multi-Channel Demand Gen Campaigns Joint GTM Initiatives with Large Technology Partners (AWS, Oracle, Salesforce, SAP Concur, Workday)Affiliate & Influencer MarketingCorporate Marketing Strategy, Change and Transformation
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  • Blackboard
    Senior Director
    Blackboard Aug 2010 - Jul 2016
    Boca Raton, Florida, Us
    BLACKBOARD INC. is an EdTech known for its industry-leading Learning Management System (LMS). In 2012, the company was acquired by private equity Providence Equity and merged with Anthology in 2021.I joined Blackboard during its founder-led years where growth focused on M&A. The Product Marketing side of the house was well organized, but the time had come to launch its first Partner Marketing and Integration capabilities—I was brought in to lead the go-to-market and product marketing for partners integrating technologies into the Blackboard platform. After the acquisition, I provided strategic direction for Core Technologies, Services, and Professional Markets and was asked to lead Demand Gen in 2012. IMPACT: Led marketing strategy for a portfolio of technologies and services generating over 50% of total company revenue.Led North America Demand Gen for Core Products and Partner Program driving exponential new revenue growth and retained contract value for Learning, Data Analytics, and Education services and technology solutions. Developed demand generation plans that delivered a 3X pipeline for software products and mobile solutions. Accelerated next quarter (4Q 20215) new sales pipeline by 300%+ for new Collaboration solution, exceeding target goal. Built and scaled a world-class Partner Product Marketing and Integration program from the ground up, bringing 15+ integrated partner technologies to the market while launching an industry-revolutionizing McGraw-Hill technology synch leading to substantial revenue growth since program inception. KEY AREAS OF FOCUS: Inaugural Partner Marketing and Integration CapabilitiesInaugural Demand Gen Strategy Robust Joint GTM Initiatives with Large Technology Partners180+ Partner Product Marketing Campaigns Global Rebranding and PositioningGlobal Partner Marketing Campaigns
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  • Enc Strategy
    Vp, Client Services
    Enc Strategy Nov 2008 - Sep 2010
    ENC Strategy is a strategic marketing agency focused on the Commercial, Federal Government, and Non-Government sectors of the market. Within 1 year, I was promoted to Vice President where I led strategic direction for Creative Services, Commercial & Federal Account Management, Production, Shared Services, and Project Management.This was my initial foray into working with large technology and consulting services brands such as Microsoft and Booz Allen and challenged me as a leader to evolve our organizational constructs, talent, and business model to meet the emerging marketing needs of a changing market. During this time, I transformed legacy operations to improve our team utilization rate and ability to meet budgetary goals. This was achieved by leveraging a P&L discipline, mentality, and focus that I had honed during my earlier CPG brand days owning a P&L. IMPACT: -Up leveled the design and delivery of integrated marketing programs for Tech and Government clients. -Provided visionary leadership in evolving talent and the organization to meet emerging needs in the market. -Scaled and evolved the organization while driving closer alignment between Sales and Marketing functions.KEY AREAS OF FOCUS: Team and Budget OptimizationShared Services Optimization & Business AlignmentCreative Services & Team Oversight (30+ team)Sales and Marketing Alignment Integrated Marketing Programs Brand Messaging & Positioning Digital Marketing
  • Enc Strategy
    Director, Client Services
    Enc Strategy Mar 2008 - Oct 2009
    ENC offers marketing and communications solutions to business and government. Offerings range from lead generation programs to branding to competitive analysis for organizations like Booz Allen, Microsoft and government agencies.
  • Sprint Nextel
    Senior Marketing Manager | Hispanic Marketing Manager | Enterprise Marketing Manager
    Sprint Nextel Feb 2005 - Mar 2008
    Overland Park, Kansas, Us
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  • Fannie Mae
    Senior Marketing Manager
    Fannie Mae Jan 2003 - Jan 2005
    Washington, District Of Columbia, Us
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  • Wyeth Consumer Healthcare
    Associate Product Manager
    Wyeth Consumer Healthcare Mar 2001 - Dec 2003
    New York, New York, Us
    **Oversaw $9M consumer promotion budget and $9M trade budget for Centrum brand of multivitamins and was accountable for overall P&L brand management**Proposed newly launched Upromise program that resolved business gap for Centrum brand of products and launched program nationally**Directed Internet marketing initiatives for entire Centrum franchise, guided the redesign of Centrum.com, recommended and implemented CRM efforts, resulting in 120,000 names added to database**Led design and execution of multiple packaging and label graphic projects that improved shelf presence and consumer takeaway. Recommended 2 color back flap for new packaging, saving the brand $800,000
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Emily Lange Skills

Strategy Marketing Strategy Marketing Integrated Marketing Competitive Analysis Brand Management Marketing Communications Management Strategic Partnerships Segmentation Online Marketing Crm Lead Generation Field Marketing Creative Direction Digital Marketing Sales Business Planning Mobile Devices Leadership Customer Relationship Management Strategic Planning Program Management Product Marketing Market Research Account Management Cross Functional Team Leadership

Emily Lange Education Details

  • Yale University
    Yale University
    East Asian Studies
  • Penn State University
    Penn State University
    Biology
  • Unc Kenan-Flagler Business School
    Unc Kenan-Flagler Business School
    Marketing

Frequently Asked Questions about Emily Lange

What company does Emily Lange work for?

Emily Lange works for Realresponse

What is Emily Lange's role at the current company?

Emily Lange's current role is CMO Specializing in Brand Transformations and Technology Solutions.

What is Emily Lange's email address?

Emily Lange's email address is el****@****oup.com

What is Emily Lange's direct phone number?

Emily Lange's direct phone number is (312) 583*****

What schools did Emily Lange attend?

Emily Lange attended Yale University, Penn State University, Unc Kenan-Flagler Business School.

What skills is Emily Lange known for?

Emily Lange has skills like Strategy, Marketing Strategy, Marketing, Integrated Marketing, Competitive Analysis, Brand Management, Marketing Communications, Management, Strategic Partnerships, Segmentation, Online Marketing, Crm.

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