Michele Lenni Email & Phone Number

Cleveland, Oh, Us

Cleveland, Ohio, United States

United States

A visual storyteller using such mediums as documentary-style photography, videography, animation, and graphics leveraging visual social media platforms as Facebook, Tik-Tok, YouTube, and Instagram.

Cleveland, Ohio, United States

Created and developed all major social media channels and measured key performance indicators Managed and updated Great Lake’s Science Center’s WebsiteComposed and edited bi-weekly newsletter to over 2,000 Science Center subscribers

Cleveland/Akron, Ohio Area

Work collaboratively with marketing team and other stakeholders to develop and implement the overall visual storytelling strategy for United Way of Greater Cleveland to further engage community and increase brand awareness.Use the latest video, editing and photography techniques to tell engaging stories. Produce original content on all digital platforms to evoke emotion and tell compelling stories.Develop and track KPIs across digital channels to measure success of visuals and optimize strategy based on resulting measurements. Write and post daily on all digital platforms including uploading images, video success stories and streaming video. Update and maintain social media sites and accounts regularly, including curation and distribution of content that educates and provides oversight to Social Media Manager.Produce live tours of United Way funded agencies, United Way events, Corporate Campaign events – and events as assigned.Photography and videography of all United Way events, staff headshots, visuals of funded agencies - including photography of staff and clientele – internal video newsletter, new staff member(s) interviews, and video/photo as assigned by Marketing and Communications Department.Use creative production techniques such as graphics and new forms of media (viewer pictures, interviews, etc.) to enhance stories. Contact sources and develop documentary success stories and funded agency features. Cover breaking, general, news, feature and United Way focused news stories. Produce documentary-style stories that are unique and captivating. Attend editorial meetings, participate in discussions, and suggest story ideas. Work collaboratively with Director, Community News and Content and Marketing AVP to produce and maintain United Way’s content calendar. Edit and post video and written stories for website, social media and internal/external communications.

Cleveland/Akron, Ohio Area

Shoots, edits and promotes videos and photographs that tell - in documentary story form - the stories of individuals helped by United Way of Greater Cleveland funding.Creates and implements strategies using storytelling and social media to promote United Way of Greater Cleveland services and donations.Creates marketing strategy for all United Way of Greater Cleveland's social channels including Facebook, Twitter, Instagram, LinkedIn and YouTube.Develops advertising campaigns in line with United Way's promotions, events and donor drives.Creates and manages social media sweepstakes/contests in order to promote donations, boost volunteership and brand awareness.Manages and monitors United Way of Greater Cleveland's brand reputation and responds to claims across the web.Analyzes and produces appropriate analytics and metrics for both social media and reputation channels using Facebook, Twitter, Instagram, Google Analytics, GeoPic and Sprout Social to strengths and opportunities lie in social messaging, campaigns, etc... Photographer/Videographer for United Way of Greater Cleveland's events and promotions to be used on social channels.

Cleveland, Ohio

Established and led the first social media and management reputation department in residential marketing. Developed and led 50+ brand ambassadors.Developed crisis communication workflow which became the model for all online mentions as well as internal resident issues.Created, developed strategy, monitored, composed and curated content for over 50 conventional, military and federally assisted residential communities on Facebook, Twitter, Pinterest, Instagram and Google My Business.Served as photographer and videographer for large-scale events such as Forest City’s Community Day and Forest City’s Managers’ Meeting Developed strategy featured in HootSuite’s Blog, “How One Social Media Manager Runs 35 Localized Instagram Accounts."Managed, developed strategy and responded to online reputation reviews and claims for over 50 residential communities in tandem with Forest City’s legal department, customer service team and each community’s staff. Analyzed and produced appropriate analytics and metrics for both social media and reputation channels using Facebook, Twitter, Pinterest, Google Analytics, GeoPic, HootSuite and Reputation.com to promote higher occupancy.Wrote and created Forest City’s Social Media and Online Reputation Policy Manual in tandem with Forest City’s Legal Department, Director of Marketing and President of Forest City Residential. Created crisis communication strategy and “Social Media Anticipated Conversations” model to be used across Forest City Enterprises’ residential portfolio thus improving timeliness and brand voice.Created and managed content for Forest City’s Residential Department Blog and CARE Contest Blog using WordPress.Created reputation site strategy and managed advertising campaign efforts on social media and online reputation sites such as Facebook, Yelp, Apartment Ratings and Google My Business. Created and managed social media contests in order to develop leads, boost ratings and brand awareness.

Highland Park, Il

Created and managed WilliamPaid’s social media plan, which incorporated such social media venues as Facebook, Twitter, LinkedIn, Pinterest, Spotify and Instagram. Created, planned and managed and photographed events for all WilliamPaid events and sweepstakes incorporating a concert with musician Matisyahu.Created copy for WilliamPaid ad campaigns, blogs, website, press releases, marketing materials, Wikipedia page, social media posts and sweepstakes that increased lead generation by up to 123 percent.

Chicago, Illinois

Creates several ideas through brainstorming sessions with Chicagoist Editor-and-Chief and wrote two-to-three, 400-word pieces per week as well as photographing related subject matter for each story using the blogging platform, Moveable Type.

Chicago, Illinois

Managed, created and wrote marketing materials including press releases, web copy and large-scale advertisements in over 100 trade publications, including large names such as US Glass magazine and Print-Wear magazine.Coordinated the product launch of the Zephyr™, including the market research, press releases, ad copy, product label, brochure and product manual.

Greater Chicago Area

Managed, wrote and designed all marketing materials and request for proposal or qualifications using Adobe InDesign, Illustrator, Photoshop and Microsoft Word for large scale clientele such as Hyatt Hotels International, The General Services Administration and The Kellogg School of Business.Designed and coordinated all marketing materials for the partnership between Lohan Anderson and Mesirow Financial on 353 North Clark Street in Chicago, Illinois. A project totaling more than $250 million.