Product Manager
CurrentEvenflo is a 100+ year old manufacturer of best in class baby products. At Evenflo, I was responsible for the P&L of two kids toy brands, Rollplay and Exersaucer. I also supported the Home business product line as an emerging technology expert.• Managed strategy, roadmap, and P&L of $30M product line, reporting regularly to senior leadership. • Translated business needs into actionable, cross-functional requirements; led team in execution of key initiatives, resulting in 12% YoY revenue growth.• Strategically optimized product portfolio through interdepartmental collaboration to manage costs, sales, and logistics; resulted in 5% improvement in profitability, a healthy six-month inventory balance, and greater operational efficiency.• Captured revenue from competitors through strategic benchmarking and product positioning initiatives; resulted in 44% improvement in market share of core product lines.• Led digital marketing and customer engagement initiatives through strategic collaboration with media agency; resulted in 40% YoY revenue growth in online sales. • Conducted strategic analysis to identify gaps in distribution and increase shelf presence; presented new products to major retailers, securing placement in sporting goods department at Target across 500+ stores. • Researched use cases of AI, AR, IoT, and power assist technologies for juvenile products; spearheaded development of first-to-market smart technology platforms.