Evenflo is a 100+ year old manufacturer of best in class baby products. At Evenflo, I was responsible for the P&L of two kids toy brands, Rollplay and Exersaucer. I also supported the Home business product line as an emerging technology expert.• Managed strategy, roadmap, and P&L of $30M product line, reporting regularly to senior leadership. • Translated business needs into actionable, cross-functional requirements; led team in execution of key initiatives, resulting in 12% YoY revenue growth.• Strategically optimized product portfolio through interdepartmental collaboration to manage costs, sales, and logistics; resulted in 5% improvement in profitability, a healthy six-month inventory balance, and greater operational efficiency.• Captured revenue from competitors through strategic benchmarking and product positioning initiatives; resulted in 44% improvement in market share of core product lines.• Led digital marketing and customer engagement initiatives through strategic collaboration with media agency; resulted in 40% YoY revenue growth in online sales. • Conducted strategic analysis to identify gaps in distribution and increase shelf presence; presented new products to major retailers, securing placement in sporting goods department at Target across 500+ stores. • Researched use cases of AI, AR, IoT, and power assist technologies for juvenile products; spearheaded development of first-to-market smart technology platforms.

Formlabs is the developer and manufacturer of industry-leading professional 3D printing technologies including printers, materials, and print preparation software. At Formlabs, I was responsible for driving product marketing efforts including leading product launches, spearheading sales and marketing enablement efforts, and researching market trends.• Strategize and execute effective, smooth, and efficient internal rollouts and external launches of new products or other product-centric campaigns• Balance and align sales, services, marketing, product, engineering, manufacturing, logistics and business objectives while bringing products to market in a timely manner• Create the go-to-market plan, messaging, positioning, and narratives to inform key deliverables and create effective content

Midea is the global manufacturing leader for household appliances, generating over $35 billion in revenue per year. At Midea, I managed the development of new floorcare products for the North America market under their recently acquired brand, Eureka. • Managed roadmap, product development cycle, and P&L for $50 million floorcare product line under the Eureka brand• Increased 2018 retailer assortment by 100% by collaborating cross-functionally with engineering, design, and sales teams to develop and pitch products to key accounts• Delivered five-star products by conducting consumer insight studies and analyzing competitive products for innovation opportunities• Spearheaded content creation for retail and e-commerce launches including packaging, displays, photography, and videography• Enhanced product awareness and customer loyalty by engaging with consumers at brand events such as NASCAR races and trade shows

TTI is a global leader in the manufacturing and marketing of power tools, hand tools, and outdoor products. At TTI, I partnered with The Home Depot store managers to implement sales and marketing campaigns. In 2016, I was inducted into TTI's National Circle of Excellence, which is awarded to only 3% of employees for my proven leadership, integrity, relationship building, execution, and results.• Earned Top Performing Representative for proven leadership, integrity, relationship building, execution, and sales results • Enhanced development of new products by collaborating with product managers• Monitored weekly sales data to evaluate product performance and identify opportunities for improvement. Developed merchandising and marketing campaigns to exceed sales forecasts• Initiated and conducted in-store product training sessions to educate store personnel and management• Monitored competitor activities and identified key differential features between our products• Scheduled and executed time-sensitive and strategic marketing initiatives for eight brands, ensuring stores consistently merchandized newest products

Over the past several years our ecosystem has been experiencing a catastrophic epidemic in the honeybee population. This is in large part due to varroa destructors, or parasitic mites that are killing entire bee colonies. Collaborating with the UMD engineering and entomology departments along with two other students, we built a mechanical device designed to knock off and trap harmful mites through repetitive impulses to the beehives. • Manufactured electro-mechanical prototypes for a product designed to combat the global epidemic of dying honeybees• Utilized 3D printing to rapidly construct and iterate housing for weather sensitive electrical components• Improved end-user satisfaction by developing solutions to previously unmet engineering needs including decreasing the overall size, increasing knocking strength, improving battery run time, and enhancing the attachment mechanism• Prepared documentation for patent application including SolidWorks drawings, Arduino and Processing codes, and scientific data and analysis

Baked by Yael is Washington, DC's first cakepoppery. As part of their grand opening, Yael worked with our team at the QUEST Honors program at the University of Maryland to create a new packaging design that could be utilized for in-store purchases (either 6 or 12 cake pops).• Developed a strategy canvas to compare potential solutions, including de novo designs • Created 2D drawings and presented to Yael, who identified which design to proceed with • Created 3D renderings of three potential solutions using SolidWorks. Rapidly iterated designs until all client needs were met• Utilized MakerBot Software to 3D print full scale models of idealized designs• Introduced client to vacuum forming which reduced annual costs by up to 50% relative to current packaging• Fabricated own vacuum forming machine to replicate PETS vacuum formed inserts. Ensured packaging was food safe, durable, and reproducible

Brainscope designs non-invasive products that help physicians diagnose traumatic brain injuries. At Brainscope, I primarily worked with their first generation Ahead 100 device which received FDA approval in November 2014.• Utilized SolidWorks to develop a test fixture intended to increase programming efficiency• Executed electronic medical device builds and device verifications. Generated and implemented work orders for manufacturing traceability• Spearheaded development of a standard operating procedure for companywide soldering practices• Built, verified, packaged, and shipped products to clients. Solicited quotes, qualified suppliers, and generated purchase orders to assist with traceability. Inspected incoming material per engineering drawings• Organized Device History Records and Files, updated SOPs, and ensured equipment calibration and preventative maintenance was current