As the CEO of Surefront, I lead a cloud-based digital enablement platform that combines Product Lifecycle Management (PLM), Product Information Management (PIM), and Wholesale Customer Relationship Management (CRM) for brands and retailers. My mission is to help them launch products faster, streamline digital deployment, enhance product accuracy, and surpass customer expectations.

Osiris Ventures is a dynamic venture capital firm based in Santa Rosa, CA, dedicated to driving innovation and business growth. Specializing in seed and early-stage investments, Osiris Ventures supports a wide array of industries including technology, consumer products, and retail. The firm is committed to empowering visionary entrepreneurs through capital investment, strategic guidance, and access to a vast network of industry experts and resources.Directed the Consumer Product Group's venture development program, focusing on accelerating the growth of innovative startups in consumer products, Web3, and retail sectors.Offered expert advisory and coaching to a diverse array of startups, optimizing their strategic direction, operational efficiency, and market entry strategies.Played a key role in the formulation and implementation of business strategies and product roadmaps, markedly improving startup viability and investor appeal.

I was responsible for developing and executing Samsung's US Retail Sales and Operations strategy, covering our Mobile, Home Appliance, and Home Entertainment ecosystems, in addition to implementing the Direct-to-Consumer (DTC) strategy. My focus was on forging strategic partnerships to enhance Samsung's sales across various US channels. This role involved advancing our internal Retail Operations capabilities, including Data and Analytics, Insights, Customer Experience (CX) Design, Digital Experience, Go-To-Market (GTM) Planning, Training, and Supply Chain Management (SCM). Additionally, I led the development and expansion of Samsung stores in the US, significantly enhancing our brand presence and customer engagement, which included the development of the award-winning Samsung 837.

In my role as Vice President of Sales, Education & Events at Fresh Inc., a division of LVMH, I was dedicated to developing and managing scalable retail strategies for this renowned luxury cosmetics brand. My responsibilities included overseeing field and wholesale operations with major partners such as Sephora, Nordstrom, and Neiman Marcus, and leading the Direct-to-Consumer retail strategy. I played a crucial role in driving operational strategy, transforming retail concepts, and evolving brand strategy in both the U.S. and U.K. markets. Key achievements involved leveraging new forecasting models to enhance sales trend analysis and merchandise deliveries, and initiating training programs that significantly improved employee satisfaction and customer experiences.

At Microsoft, I led the initiative to launch the company's first retail stores, overseeing design, development, and service aspects, along with employee training. My role involved managing the project from concept to launch, handling a substantial budget, and developing the retail strategy and store aesthetics. I also focused on creating effective store layouts, establishing robust employee training programs, cultivating a high-performing team culture, and advancing retail technology to improve operational efficiency.

As a key figure in the inception of Apple's retail division, I played a pivotal role in defining the unique Apple store experience and culture. My approach was centered on integrating store culture and business strategies to elevate customer experiences and strengthen brand identity. As the Regional Director of Stores, my responsibilities included restructuring team dynamics and refining operations across an extensive retail area, significantly impacting both business and operational strategies. This role also involved guiding new store openings and lending my expertise to Apple's international market expansion. In my earlier position as General Manager & Store Manager of Chicago’s flagship store, I successfully led a substantial team, focusing on driving sales and achieving notably high levels of customer and employee satisfaction.