Marc Abbott Email & Phone Number

Reading, Reading, United Kingdom

Reading, Reading, United Kingdom

Henley-On-Thames, Oxfordshire, Gb

Henley-On-Thames, Oxfordshire, Gb

Redmond, Washington, Us

Develop and execute the UK digital analytics strategy and projects to future proof analytical capabilities and improve the ability to harness data insight on audience segments, attribution, customer journey and channels.Responsible for digital analytics within the UK Commercial Marketing Operations department. Primarily involving tracking, measurement, optimisation and attribution of multi-channel digital campaigns, advising on digital and data strategies. Regular engagement with campaign stakeholders to apply digital data, present performance and provide strategic recommendations based on data driven insights. Develop digital campaign measurement frameworks and build integrated dashboards using analytical and BI tools. Ensure campaigns and journeys can be measured from a technical aspect, working alongside developers to implement tagging. Challenge conventional approaches and assumptions through way of instilling a test and learn culture, providing an experimentation framework with A/B and multivariant testing to aid optimisation and enable data driven decision making.

Develop the digital analytics and digital marketing offering to deliver analysis and insight services for clients in the startup sector creating growth for young businesses.

Develop tracking capabilities, measurement framework and optimisation of digital campaigns across multiple channels for a new consumer fintech startup. Perform clickstream analysis and data visualizations with BI tools to communicate data insights back to the business. Track customer journeys and improve sales funnel conversion through optimisation. Plan and execute acquisition and digital lead generation initiatives – programmatic advertising & email. Development of customer segmentation and improved campaign targeting.

Helsinki, Fi

Digital marketing for Salomon, Wilson & Suunto in UK and Scandinavian countries. Plan & execute digital brand initiatives for UK market and provide digital support to North Zone marketing teams. Track and measure performance of digital campaigns, relay data to marketing & sales teams, and regularly report ecom performance to senior management. Work closely with key trade account digital marketing teams ensuring they receive excellent support and deliver exceptional brand experience at all online retailer touchpoints. Coordinate with brand HQ’s in the successful launch of ecommerce for Salomon UK and manage web content for salomon.com and wilson.com UK.

Helsinki, Fi

Manage UK web content for salomon.com including product lines, prices, athlete news & promotions. Manage life cycle for £250K of Salomon product samples for PR placement, sales team & consumer demos. Plan, design and coordinate Salomon events such as London ski show inline with key brand initiatives for each season. Design and source supply of in-store ‘point of purchase’ displays for 100+ UK stores. Assist marketing team involving print, supply and supporting trade customers for content in their brochures and websites.

Diploma In Digital Marketing

Professional Certificate In Marketing

Masters Degree (Meng), Aerospace Engineering