Michelle Galvez Email and Phone Number
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Michelle Galvez is a Product Marketing Lead at AAA Northern California, Nevada & Utah. She possess expertise in media relations, public relations, social media, real estate, facebook and 21 more skills. Colleagues describe her as "Michelle is a seasoned public relations and marketing professional. She has impeccable project management skills and is able to learn and adapt quickly. Michelle is a great leader, trust worthy team member, and I hope one day I will have the privilege of being on her team again. " and "Michelle joined RPM in early 2014 to oversee the marketing team and take the brand to new heights. She quickly parlayed her experience working with real estate companies to the quirky and challenging mortgage industry by asking a lot of questions and embracing a brand identity that she inherited. She has this combination of work ethic, focus, creative vision and human touch that transformed the team and shaped the way the brand presents itself today, working across functions with compliance, technology and product teams to expand the breadth of marketing and advertising assets. Michelle has that uncommon touch to manage the design team so they have the freedom to create unique and impactful work within business constraints created by compliance, technology specs and deadlines. She not only crafts effective marketing plans and campaigns, but uses her solid writing skills and understanding of customer needs to write headlines, marketing and sales materials and blog content that marries beautifully with the brand and design elements that are both interesting and informative. She is organized, thoughtful, straightforward, and dedicated, and can not only operate successfully under fast-moving, high-pressure situations, but can get others to do the same. I watched her grow from being a very tactical manager to a strategic leader and influencer. She cares deeply for her people, knows how to get the best from them, and leads by example. I’d hire her again in a minute."
Aaa Northern California, Nevada & Utah
View- Website:
- aaa.com/aaa/212/careers/index.html
- Employees:
- 3367
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Product Marketing LeadAaa Northern California, Nevada & UtahUnited States -
Product Marketing LeadAaa Northern California, Nevada & Utah Jun 2019 - PresentSan Francisco Bay Area• Responsible for post-launch brand growth of AAA’s House Manager product, a home maintenance and improvement membership service.• Contribute to the development and refinement of product positioning: the value proposition, key features and benefits, overview of the customer journey, target customer demographics and psychographics, competitive analysis, and brand narrative.• Develop compelling marketing communications that effectively convey value proposition, improve campaign performance, drive qualified leads, and result in significant funnel growth and improved conversion rate.• Develop content strategy and cross-channel campaigns to drive market share in emerging segments.• Lead sales enablement efforts for 16 Bay Area AAA branches and a sales team of nearly 400: own the production of tools, assets, resources, and training material to facilitate the sales process, improve efficiencies, and drive success. • Regularly spend time with sales team members to understand the field reality, identify gaps in resources, and build deliverables to meet their needs.• Spearhead event strategy: identify key events, train internal team, maintain pre and post-event communications, generate marketing qualified leads, analyze, track and report on event ROI. -
Director Of Marketing And CommunicationsLendus May 2016 - Jan 2019Alamo, California• Developed and implemented marketing and communications strategies that drove brand positioning for LendUS (17th largest U.S. non-bank lender) and its family of companies.• Oversaw the editorial direction, design, production and distribution of all company marketing content, including print and digital, social media, internal communications, and PR.• Directed marketing and communications team in sales enablement efforts and support.• Crafted and managed lifecycle and cross-channel marketing campaigns on behalf of retail and business development funnels.• Led the LendUS brand creation, as well as the development of a brand consolidation strategy.• Owned implementation of marketing automation platform, including roll out strategy and training.• Developed short and long term plans and budgets for the marketing/communications/public relations program and its activities, and monitored progress. -
Marketing ManagerRpm Mortgage, Inc. Feb 2014 - May 2016Alamo, California• Managed marketing strategies for one of the top 15 independent mortgage brokerages in the country.• Led sales enablement efforts and assured delivery of effective, compliant, quality marketing products to a sales team of nearly 400 professionals. • Crafted high-impact, high-reach marketing collateral on a variety of media, including print, e-mail, web, social, and video.• Designed and managed execution of lifecycle email marketing campaigns.• Managed and supervised responsibilities of the company's marketing team, including Marketing Specialists and Graphic Designers.• Collaborated with the product team on the development of a proprietary marketing automation and CRM platform, then acted as primary product owner. -
Marketing And Public Relations SpecialistColdwell Banker Residential Brokerage Jun 2008 - Feb 2014Concord, California• Developed and maintained creative and effective marketing and communications campaigns for Coldwell Banker Residential Brokerage’s Western Region.• Wrote content and supervised design of print and digital marketing collateral, including advertisements, flyers, direct mail, listing presentations, email campaigns and social media content, all while ensuring material remained consistent with brand image and messaging.• Developed and implemented strategic and results-driven corporate communications and public relations campaigns to support marketing and charitable programs. • Managed regional PR agencies and publicists. • Authored internal and external communications, including press releases, feature articles, monthly newspaper columns, executive announcements, and company e-newsletters. • Provided media coaching for company executives, managers and staff. -
Marketing ManagerStagedhomes.Com Sep 2005 - May 2008Concord, CaDeveloped and implemented effective marketing and sales strategies for a home staging program for entrepreneurs and real estate professionals. Wrote sales scripts, created email marketing campaigns, coordinated live training events and conference participation, and managed a team of 10 sales and marketing professionals. -
News ProducerKcra Tv Channel 3 Sep 2003 - Aug 2005Sacramento, CaProduced a three hour long weekend morning newscast and wrote for weekday morning and noon newscasts on the number one station in the market. Wrote and edited scripts, scheduled remote and in-studio interviews, and supervised in-studio and field production crews.
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News ProducerKsee-Tv 24 Aug 2002 - Sep 2003Fresno, CaProduced the morning show on the NBC affiliate in the market. Selected stories, wrote scripts, assigned stories to reporters, coordinated in-studio interviews, and fill-in produced for other newscasts as needed.
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News ProducerKhsl Tv Apr 2000 - Apr 2002Chico, CaProduced mid-day and evening newscasts for the two (co-owned) top stations in the market. Selected stories, wrote scripts, and supervised in-studio and field production crews.
Michelle Galvez Skills
Michelle Galvez Education Details
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Communication Design With An Emphasis In Media Arts
Frequently Asked Questions about Michelle Galvez
What company does Michelle Galvez work for?
Michelle Galvez works for Aaa Northern California, Nevada & Utah
What is Michelle Galvez's role at the current company?
Michelle Galvez's current role is Product Marketing Lead.
What is Michelle Galvez's email address?
Michelle Galvez's email address is mg****@****mtg.com
What is Michelle Galvez's direct phone number?
Michelle Galvez's direct phone number is +192529*****
What schools did Michelle Galvez attend?
Michelle Galvez attended California State University, Chico.
What skills is Michelle Galvez known for?
Michelle Galvez has skills like Media Relations, Public Relations, Social Media, Real Estate, Facebook, Blogging, Event Planning, Social Networking, Marketing Communications, Marketing, Advertising, Sales.
Not the Michelle Galvez you were looking for?
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Michelle Galvez
Human Resources Business Partner | Human Resources Manager | Human Resources Executive | Human Resources Director | Empowering Leaders To Retain And Engage Their TalentMckinney, Tx4utsouthwestern.edu, yahoo.com, medicalcityhealth.com, hcahealthcare.com3 +197256XXXXX
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1gmail.com
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Michelle Galvez
Greater Houston -
2stevens.edu, boeing.com
1 (312) 5XXXXXXX
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