I began my career as a freelance writer in June 2011 and continue to take on ad hoc projects when needed. However, most of my freelance projects have involved editing and other services for authors since 2012 such as proofreading, book blurb and synopsis writing, and manuscript evaluations.If interested in my work, please contact here or on my website, mharriseditor.com

Provided ongoing support for client and internal content strategy initiatives, including conducting content/SEO audits and competitor research for client and internal initiatives.Product owner for company website October 2020-January 2022, with responsibilitiesranging from project management, SEO, QA, accessibility testing, A/B testing,copywriting, mockup layout using templates, UX consulting, and content entry.Led digital accessibility team including conducting meetings, driving initiatives, creating certification mentorship program, and providing thought leadership (conferencespeaking engagements, internal knowledge shares, blog post writing, and webinars).Provided support and training as lead SME for agency Siteimprove account.Provided copywriting for luxury wine brands. Work closely with agency team to understand client goals. Wrote and revised Facebook and Instagram social media posts for wine brands todrive engagement and sales during special promotions.Provided CPG copywriting (grooming and haircare). Worked closely with creative team to understand clients’ goals. Wrote landing page copy for hair care brands to drive traffic and brand awarenessfor newly rebranded products. Wrote blog posts for hair care and grooming brands to provide education about products and improve search traffic to site based on provided topics. Revised existing blog posts to improve SEO and readability.Provided copywriting for agency marketing including ebooks, case studies, blog posts,sales proposals, video scripts, etc.

Provided copy research, copywriting, and content entry following SEO best practices for clients in B2B and B2C industries. Examples include metal tubing fabrication, legal industry, luxury brands, CPG. Work included blog posts, website landing page copy, paid ad copywriting, and video script copywriting. Developed interdepartmental processes to create efficiencies within the context of company operations including end-to-end workflow development. Defined department standards for employee onboarding, setting team/individual goals, training/advancement opportunities, and client communications protocol. Facilitated sales with digital marketing campaigns and copywriting/copyediting projects. Collaborated with other departments such as PPC, social media, and marketing automation to achieve campaign goals relative to paid ad, social media, and email copy.

Partnered with clients to develop and execute strategy with inbound marketing, creative content marketing, and lead generation. Drove measurable results that meet the client's KPIs. Planned strategically and with long-term goals in mind. Researched and determined direction of strategy and how it affected other pieces of a client's unique digital marketing campaign. I worked with our content production team to determine content strategy, be it written content or video production, and collaborated with others to make it happen. My focus on content was not only in meeting the best industry standards but determining what, if any, conversion optimization on a site needes to take place; what types of topics were relevant to specific audiences our clients are targeting; and how to make sites better in every way, from technical review/revision to creative strategy.

Managed content for law firm websites including landing pages, practice area content pages, and blog posts. Ensured standard practices are implemented and update content guidelines as needed. Consulted with project manager and other team members to implement and direct process improvements. Educated clients on content process and communicated regarding client feedback on content. Organized and managed monthly content projects, including editing, content entry, and publication.Managed blogs for law firm websites to ensure articles from writers met our standards for topics, grammar, and tone. Published blog posts according to weekly production schedule with correct SEO, hyperlinks, and graphics to accompany the topic.

Standardized and expanded the company's reach through social media. Doubled company's follower/like counts organically (no paid advertising) on Facebook, Twitter, and LinkedIn in less than one year. Worked closely with other departments at MTM to create brand awareness, generate leads, enhance recruiting efforts, improve company's online reputation, and build relationships with our target audiences on Twitter, Facebook and LinkedIn.Provided brand strategy for the company website and other ventures under the Ride Right and Home Assist brands. Collaborated with other team members to build campaigns and reach our intended audience, as well as improve the ways in which we tracked progress on campaigns.Provided and managed intranet content, including copywriting, editing, and content entry to generate awareness of company events, new leadership roles, and other important news items for employees. Provided navigation, IA, and SEO for MTM and other affiliate brands.Managed Webmaster tools and Google Analytics for MTM and its affiliate sites to track website traffic and referrals, among other SEO duties.