Parte del equipo de Growth Hacking del área de innovación del BCP (CIX), responsable de proyectos: ANDO, Yara, Mandadito, Crece, Organízate y Contapro, logrando la graduación exitosa de dos laboratorios (Organízate y ANDO).Planeamiento de inversión digital, estrategia de canales digitales y optimización de resultados. Implementación de herramientas de análisis digital y de ux (google analytics,hotjar, meta pixel, tiktok pixel, etc), así como el planteamiento de los eventos de medición a… Show more Parte del equipo de Growth Hacking del área de innovación del BCP (CIX), responsable de proyectos: ANDO, Yara, Mandadito, Crece, Organízate y Contapro, logrando la graduación exitosa de dos laboratorios (Organízate y ANDO).Planeamiento de inversión digital, estrategia de canales digitales y optimización de resultados. Implementación de herramientas de análisis digital y de ux (google analytics,hotjar, meta pixel, tiktok pixel, etc), así como el planteamiento de los eventos de medición a través de google tag manager.Planteamiento de pruebas y A/B testing para la validación de estrategias digitales.Análisis y planteamiento de flujos de ventas, llamadas y escucha de entrevistas con clientes para planteamiento y optimización de flujos de ventas. Show less

Development of brand and content strategies for web and social networks.Definition of the conversion funnel for sales and ads optimization strategies.Budget and media planning for digital ads. Planning of UX actions.Achievements:CPA optimization up to 48% and sales revenue increase up to 55% in three months.Mercadillo web platform migration and redesign project definition and lead.

Responsible for the content strategy of Lumingo in social networks and print media.Social networks management for branding and maintenance objectives.Contact and coordination of PR actions.Media buying and budget optimization in digital ads.

Dictation of the mobile marketing course.Application of dynamics that reinforce the theory taught in the course.

Commercial and strategic management of Entel B2B website for sales and clients prospecting.Web’s UX and SEO strategy planning.Product backlog management in coordination with stakeholders.Digital prospecting funnel KPI monitoring. Entel Empresas web redesign project lead.Achievements:Reformulation of online payment processes to reduce the rate of denied payments up to 38%.Retain digital levels sales achived during quarantine periods even after lockdown lifts.

Social media buying and social media content team leader.Planning and supervision of media buying.Coordination with advertising agencies for the creation of 360 campaigns. Development and commercialization of digital advertising services for external clients. Achievements:eCommerce Award Perú 2019 in Retail Category. Twice candidate to Facebook Case Studies in Latam for excellent use of digital media buying and planning.

Planning and budget projection for campaigns according to the commercial goals established by the e-commerce business of the El Comercio group: Aptitus, Urbania and NeoAuto.Leader of the monetization project of advertising formats for the Urbania brand, as well as proposals for formats with results according to the needs of the clients.Achievements:Responsible for the project of implementation of events, parameters and feeds for the product catalog in cooperation with the IT and BI… Show more Planning and budget projection for campaigns according to the commercial goals established by the e-commerce business of the El Comercio group: Aptitus, Urbania and NeoAuto.Leader of the monetization project of advertising formats for the Urbania brand, as well as proposals for formats with results according to the needs of the clients.Achievements:Responsible for the project of implementation of events, parameters and feeds for the product catalog in cooperation with the IT and BI area to be able to generate dynamic ads, optimizing the CPA cost up to 50% lower than the regular one. Show less

Projection, planning, implementation and optimization of advertising campaigns in digital media for the Scotiabank, AFP Integra and Motorola brands.Coordination with various suppliers and control of the monthly and annual budget.Rethinking the previous SEM campaign for AFP Integra, achieving a CTR over 10% and a CPC below the historical one thanks to a new keyword structure and the corresponding ad optimization.Participant in the launching campaign for “Scotiabank Te Escucha” by… Show more Projection, planning, implementation and optimization of advertising campaigns in digital media for the Scotiabank, AFP Integra and Motorola brands.Coordination with various suppliers and control of the monthly and annual budget.Rethinking the previous SEM campaign for AFP Integra, achieving a CTR over 10% and a CPC below the historical one thanks to a new keyword structure and the corresponding ad optimization.Participant in the launching campaign for “Scotiabank Te Escucha” by Scotiabank bank, and in the launch of “AHORA”, an education program for AFP Integra's clients.Supervision and training of personnel in charge. Show less

Implementation and optimization of advertising budget in Social Networks and Adwords for different categories.Segmentation and approach of SEM structures for advertising campaigns.Analysis, reporting and presentation of results to different clients.

In charge of the execution, monitoring, pre and post evaluation of advertising campaigns in Advertising media. Responsible for the preparation and sending of orders for advertising media, as well as the monitoring and control of budgets, invoices and customer account statements.Planning of press, television and outdoor campaigns in coordination with ATL and digital media for the execution of local campaigns despite the short time of experience thanks to the good performance achieved.