Linh Phan Email & Phone Number

Ho Chi Minh City, Vietnam

Key brands: Miss Saigon, Miss Vietnam, Garden of The Muse- Developed and monitored the implementation of marketing communication plans for key brand Miss Saigon; led the team to successfully launch the niche fragrance line collaborated with Nicky Khanh Ngoc(ELE Beauty Editor)- Increased store traffic by supporting in-store promotions & brand activations at the 4-store chain - Worked closely with agencies (media, research) to keep track the media calendars, analyze market insights… Show more Key brands: Miss Saigon, Miss Vietnam, Garden of The Muse- Developed and monitored the implementation of marketing communication plans for key brand Miss Saigon; led the team to successfully launch the niche fragrance line collaborated with Nicky Khanh Ngoc(ELE Beauty Editor)- Increased store traffic by supporting in-store promotions & brand activations at the 4-store chain - Worked closely with agencies (media, research) to keep track the media calendars, analyze market insights for product innovation/development and ensure all the budgets in-line- Coordinated with the cross-function teams (Design, Finance, Supply Chain, QC, Legal) to roll out the execution smoothly- Worked with vendors for Miss Saigon’s POSM design & installation; monitored brand portfolios with retailers/distributors to ensure the consistency of brand guidelines- Designed launching campaign on Shopee, scored +300milions VND revenue in 3 days Show less

Ho Chi Minh City, Vietnam

- Tailored, managed and supervised IMC plans of launching 5 beauty box editions, including social media, website, blog, EDM- Led team members to self-produce marketing materials (KV, product shoots, videos) and logistics operation- Led projects at the largest beauty fair in Vietnam - Mekong Beauty Show in 2 years by directly working with oversea partners as product sponsors and event management- Directly worked with brand partners for crossing marketing activities (offline/online… Show more - Tailored, managed and supervised IMC plans of launching 5 beauty box editions, including social media, website, blog, EDM- Led team members to self-produce marketing materials (KV, product shoots, videos) and logistics operation- Led projects at the largest beauty fair in Vietnam - Mekong Beauty Show in 2 years by directly working with oversea partners as product sponsors and event management- Directly worked with brand partners for crossing marketing activities (offline/online activities)- Conducted brand reports for every brand partners after edition launching Show less

Bachelor'S Degree, Marketing

High School