Responsible for the Iron & Resin brand image, experience, and promise. Oversee all external facing communications to best ensure that efforts align with the goals and values of the brand. Direct our E-commerce platform and tech stack, manage profit & loss budgeting, work with the creatives to develop relevant content for our consumer that reinforces the brand narrative across all channels, implement core initiatives to grow and maintain our customer base, manage the creative-marketing team, and more.

Oversee production and execution of all consumer facing creative as well as retention marketing. Projects include but are not limited to long-form narrative pieces, product marketing initiatives, email campaign development, production and shooting of campaign and product imagery, studio photography, web design, lifestyle campaigns, and more.

Serving dual function as production house and lifestyle brand, Lot 54 Goods has been able to grow an international wholesale and e-commerce presence. In addition to developing stand-alone proprietary product Lot 54 has developed and produced initiatives for other consumer facing brands. Initiatives include but are not limited to: custom cut-and-sew manufacturing, retention marketing, lifestyle photo and video content development, social strategy and more. Since day one I have overseen all creative output, designed, sourced, and handled product production, and spearheaded all marketing campaigns produced across various channels.

Oversee and develop full scale initiatives for clients across web design, product design, marketing, and brand development. This business has allowed me to fully produce work for clients from concept to execution and beyond. Developed and grew working relationships with full-scale teams to produce at the highest level possible within a client’s budget.Select Clients Include: Patagonia, Whole Foods, REI, Iron & Resin, Etc.

Lead full-scale branding initiatives for a range of clients in the hospitality industry. Created unique brand identities for clients and transitioned said identities throughout all mediums necessary. Execution of brand deliverables included web design, full brand development, large & small scale print collateral, marketing campaigns, signage, and more.

Managed and oversaw all consumer facing creative for all businesses under the Calamigos brand. These businesses included restaurants, bars, clothing brands, resorts, and more. I was able to execute on national scale marketing campaigns, product sourcing and brand identity development, as well as intiatives to drive overall revenue and growth for the Calamigos brand.

- Designed brand identity for the Green Sea- Worked with a team to plan social media posts and events- Designed and implemented all promotional material

- Helped to network and promote brand through events- Assisted with the production of products- Worked with team to push brand through social media- Assisted with packaging of products

- Edited and designed layouts for web- Worked with creative director on brand presentations and photography- Shot promotional photos and edited copy for web

- Worked with a team to produce layouts for the paper- Edited and wrote copy for articles- Took and edited photos for columns- Designed center spreads