Michiel Jansen Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Noord-Holland, Nederland

Short and Sweet: it is my goal to make "Did you test that?" the NR 1 Question in ING. Spreading the culture of data & experimentation, increasing craft, focus. Always striving towards a safe culture were we let data, research and test results do the talking, rather then opinions. Enjoyed 12 years realising & creating startups for corporates and building one myself.Enjoyed 12 years setting up test teams or being part of it for LeasePlan, Essent, Adidas, eBay NL, Visa, ABN AMRO, Mastercard etc. Plus; love teaching anything Conversion, Growth Hacking or CX + love to write and improve products

Leusden, Utrecht, Nederland

Amsterdam

Amsterdam Area, Netherlands

By experimenting & building a fact-based culture we update the knowledge of the LeasePlan countries, product, marketing, content and UX Teams on what works for the visitor and LeasePlan. This will bring our online product offering and platform to a higher level and help Leaseplan to be more Customer Focussed, fact-based and continuously improving and evolving. The growth team works for all other Scrum teams and therefore the role requires a broad view and a can-do connection with the other teams.

Amsterdam

Testing, Optimizing, Growth Hacking, Digital Marketing, gathering feedback; putting the 'Learn' in Build-Measure-Learn and the 'O' in CRO!

Amsterdam En Omgeving, Nederland

Helped Carnext to proof the power of their Unique Value Proposition. Buy a well maintained ex lease car online with: 14 days cooldown period, 6-12 months warranty, Fixed price and .... checked out & delivered to your home if you want to. Besides that I helped define the Product roadmap and boosted conversion with a series of successful AB Experiments and implementation of eCommerce Best Practises.

Amsterdam Area, Netherlands

Responsible for Conversion Management , CRO, Optimization for Adidas Global a.i for Product listing page, top menu, search Mobile & Dekstop Independant though via ClickvalueAdidas is looking for CRO professionals so please check out the jobs.

Ndsm

Content strategyMarketing automation strategyCampaign management & reportingGrowth Hacking

Amsterdam Area, Netherlands

My responsibility is to make sure business needs and targets are met without compromising test quality and steering based on myths. So: Inspire teams to do great and effective Optimizations and become the best CRO specialists they can be! - Coordinate with Optimization experts in the business teams, test quality- Making sure CRO is Extra Sales and not just great tests. - Inspire Dialogue and Cooperation across teams and departmentsFactbased Redesign of ABNAMRO.nl Designupdate with an Agile approach (Lean UX, Testbased whatever you want to call it)This means the new design and elements of the design are being tested on a live area of the website. Only when the concept works in practice does it become the new design.

Utrecht Area, Netherlands

Proud to be part of 'Online Dialogue'​ The Digital Strategy & Conversion Company (CRO). As a Team Leader of 4 Conversion Optimization Teams I gained valuable knowledge on how to make Conversion Optimization really work for 5 of our top clients: ICS (Visa, Mastercard, B2B-cards and Lending), Marktplaats/eBay and ABN AMRO's Private Bank MeesPierson, Essent.be and VGZ. I learned how to building, manage Optimization teams. Besides testing helped Design Responsive sites in a factbased wat. Visa's Worldcard.nl + Funnel for the German site worldcard.de, Yourmastercard, The B-to-B Sales Platforms uplifting Conversion with double digits.My speciality: Seeing 'the bigger picture' while at the same time ensuring ROI within weeks. (see nu marketingfacts.nl blog about forms) Our blend of psychology, Marketing and Analytics helps us to repeatedly succeed in coming up with great A/B tests, increasing conversion but also digital maturity and knowledge about the customer.We have A/B test experience ranging from websites, to Social campaigns, apps, behavioral targeting, mail and anything else you can optimize ;-) Besides optimization and Online Marketing projects I have written blogs regularly and a chapter for the best sold Online Marketing book for universities.Winner of 3 Gold and 5 Silver Awards in the `global WhichTestWon.com Contest

Rotterdam Area, Netherlands

Business Apps Made EasyBuild new web apps 5x faster at ½ the costResponsibilityImplement fact driven marketing approachBuilt & Manage a team of Marketing professionals Prepare marketing-team and output for campaign and solution based approachArrange Mendix coverage & manage PR-agency Arrange dialogue with community via events & social mediaPrepare campaign & solution based outbound marketing (multichannel)

Rotterdam Area, Netherlands

Magnus (then TopForce) was in need of a more balanced portfolio and branding.I developed branding, including a new tone of voice and ‘reasons to believe’ based marketing strategy. Strategy balances internal competences, experience with ambition and market demand. Strategy has been adopted and implemented by TopForce management and operations. TopForce has merged with Magnus in may 2011

Hoofddorp - Amsterdam Area

Concept for a Publishing product won First price in a ‘Dragons Den-like' setting with a live audience. As a result of that I was hired to investigate and define the go-to-market strategy and business plan/case. The Dutch pilot -www.allesmag.nl-has been realized with Mendix software and was launched in 2010; www.dutchcowboys.nl/online/15657

Amsterdam Area, Netherlands

Addsup was one of the first Cloud based Marketing Companies with Global clients like Mexx anf local clients like ING, Center Parcs and Globe; Our Cloudsoftware automated Marketing Planning and Execution with an easy to use online application. I have led the functional development of three versions of the Maxmar software platform and was responsible for the pre-sales consultancy and project management team. While I was there the Addsup client base consisted of a mix of Dutch top 50 companies. I sold back my 5%-share and left when the revenues of our multi-million contract from our second major client (ING Bank) went to frivolities like a fancy office, Account Managers and cars instead of Product Development.

This job has allowed me to be the 'designer' behind Hollands first online mortgage. While writing the Business Plan for MoneYou I realized we needed a simple mortgage product that allowed us to be NR 1 in the (Then independent) Independer. Saving us a whole lot of marketing money that we didn't have budget for. Also learned how to manage a large company mortgage proces getting the approval time back form 10 days tot 1 day. Besides that I worked on the Vodafone web shop, online strategy for brands like NRC, VNU, ING and Unilever, advising venture capitalists like Twinning and private investors for go-no go decisions on first and second round financing. The Big Pictures track record is unique 90% of the launched concept is still successful. the company was bought by Euro-RSCG in 2001 and merged with the strategy department of the much decorated Human-i 4d (Nokia, ASML, Volvo and Intel).

Amsterdam Area, Netherlands

The people at PolyGram gave me a career changing task: they told me; here's this new thing it is called Internet: we don't know if it belongs with Marketing or IT, but you are 24 so .... go figure it out!And I did!

Scrum Fundamentals Certified, Scrum Product Owner (Agile, Lean), Passed

Scrum in Practise is pretty hard. Especially in a large organisation where not everyone is working Agile. I would recommend this course..

N.A., Masterclass Multichannel Management

Updated knowledge with best paractise Multi-Channel Strategy from VOWD, Rotterdam, School of Management, Nyenrode, Winkwaves, Totem.

Master Of Arts, Economics