Michiel Jansen Email and Phone Number
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Lead Global centre of Expertise Conversion Optimisation for ING Before -Lead A/B test & Experiments teams & processes for LeasePlan, CarNext, ABN AMRO. - Conversion-Optimization Expert for Alliander, Essent, eBay/Marktplaats, Visa, MasterCard and many more. - eCommerce Specialist- Marketing manager- Co-owner startup- Start digital business & develop Digital products for Sanoma, MoneYou, BNR- Trainer Industry experience: all
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Build And Optimize Business Lending Flows -Cje Ad InterimIng NederlandAmsterdam, Nh, Nl -
Global Lead Conversion Optimisation & Centre Of ExcellenceIng Jan 2021 - PresentAmsterdam, Noord-Holland, NederlandShort and Sweet: it is my goal to make "Did you test that?" the NR 1 Question in ING. Spreading the culture of data & experimentation, increasing craft, focus. Always striving towards a safe culture were we let data, research and test results do the talking, rather then opinions. Enjoyed 12 years realising & creating startups for corporates and building one myself.Enjoyed 12 years setting up test teams or being part of it for LeasePlan, Essent, Adidas, eBay NL, Visa, ABN AMRO, Mastercard etc. Plus; love teaching anything Conversion, Growth Hacking or CX + love to write and improve products -
Teacher Conversie Optimalisatie & CxBeeckestijn Business School Mar 2023 - PresentLeusden, Utrecht, Nederland
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Trainer Advanced Course ExperimentingGrowth Tribe Dec 2019 - Jan 2021Amsterdam -
Global Conversion Lead CroLeaseplan Dec 2017 - Jan 2021Amsterdam Area, NetherlandsBy experimenting & building a fact-based culture we update the knowledge of the LeasePlan countries, product, marketing, content and UX Teams on what works for the visitor and LeasePlan. This will bring our online product offering and platform to a higher level and help Leaseplan to be more Customer Focussed, fact-based and continuously improving and evolving. The growth team works for all other Scrum teams and therefore the role requires a broad view and a can-do connection with the other teams. -
Conversion & Digital Marketing Lead Ad InterimIkbenfrits.Nl Jun 2018 - Sep 2018AmsterdamTesting, Optimizing, Growth Hacking, Digital Marketing, gathering feedback; putting the 'Learn' in Build-Measure-Learn and the 'O' in CRO! -
Carnext Interim Conversion Manager CroCarnext.Com Dec 2017 - Jun 2018Amsterdam En Omgeving, NederlandHelped Carnext to proof the power of their Unique Value Proposition. Buy a well maintained ex lease car online with: 14 days cooldown period, 6-12 months warranty, Fixed price and .... checked out & delivered to your home if you want to. Besides that I helped define the Product roadmap and boosted conversion with a series of successful AB Experiments and implementation of eCommerce Best Practises. -
Cro Conversion Manager A.I.Adidas Group May 2017 - Nov 2017Amsterdam Area, NetherlandsResponsible for Conversion Management , CRO, Optimization for Adidas Global a.i for Product listing page, top menu, search Mobile & Dekstop Independant though via ClickvalueAdidas is looking for CRO professionals so please check out the jobs. -
Online Marketeer Scrum Team A.I.Backhoom Dec 2016 - Jun 2017NdsmContent strategyMarketing automation strategyCampaign management & reportingGrowth Hacking -
Optimising Lead Ab Testing Change Team + Owner Customer Feedback Tooling (Interim)Abn Amro Bank N.V. Jun 2015 - Dec 2016Amsterdam Area, NetherlandsMy responsibility is to make sure business needs and targets are met without compromising test quality and steering based on myths. So: Inspire teams to do great and effective Optimizations and become the best CRO specialists they can be! - Coordinate with Optimization experts in the business teams, test quality- Making sure CRO is Extra Sales and not just great tests. - Inspire Dialogue and Cooperation across teams and departmentsFactbased Redesign of ABNAMRO.nl Designupdate with an Agile approach (Lean UX, Testbased whatever you want to call it)This means the new design and elements of the design are being tested on a live area of the website. Only when the concept works in practice does it become the new design. -
Leader Conversion Optimization Teams For Essent, Ebay/Marktplaats, Ics & Abn AmroOnline Dialogue Apr 2012 - Jan 2016Utrecht Area, NetherlandsProud to be part of 'Online Dialogue' The Digital Strategy & Conversion Company (CRO). As a Team Leader of 4 Conversion Optimization Teams I gained valuable knowledge on how to make Conversion Optimization really work for 5 of our top clients: ICS (Visa, Mastercard, B2B-cards and Lending), Marktplaats/eBay and ABN AMRO's Private Bank MeesPierson, Essent.be and VGZ. I learned how to building, manage Optimization teams. Besides testing helped Design Responsive sites in a factbased wat. Visa's Worldcard.nl + Funnel for the German site worldcard.de, Yourmastercard, The B-to-B Sales Platforms uplifting Conversion with double digits.My speciality: Seeing 'the bigger picture' while at the same time ensuring ROI within weeks. (see nu marketingfacts.nl blog about forms) Our blend of psychology, Marketing and Analytics helps us to repeatedly succeed in coming up with great A/B tests, increasing conversion but also digital maturity and knowledge about the customer.We have A/B test experience ranging from websites, to Social campaigns, apps, behavioral targeting, mail and anything else you can optimize ;-) Besides optimization and Online Marketing projects I have written blogs regularly and a chapter for the best sold Online Marketing book for universities.Winner of 3 Gold and 5 Silver Awards in the `global WhichTestWon.com Contest -
Marketing Manager Benelux-InterimMendix Jun 2011 - May 2012Rotterdam Area, NetherlandsBusiness Apps Made EasyBuild new web apps 5x faster at ½ the costResponsibilityImplement fact driven marketing approachBuilt & Manage a team of Marketing professionals Prepare marketing-team and output for campaign and solution based approachArrange Mendix coverage & manage PR-agency Arrange dialogue with community via events & social mediaPrepare campaign & solution based outbound marketing (multichannel) -
Marketing ManagerMagnus (Previous Topforce) Sep 2009 - May 2011Rotterdam Area, NetherlandsMagnus (then TopForce) was in need of a more balanced portfolio and branding.I developed branding, including a new tone of voice and ‘reasons to believe’ based marketing strategy. Strategy balances internal competences, experience with ambition and market demand. Strategy has been adopted and implemented by TopForce management and operations. TopForce has merged with Magnus in may 2011 -
Product Development New Publishing Product Allesmag.NlIdea Generator Jan 2009 - Sep 2009Hoofddorp - Amsterdam AreaConcept for a Publishing product won First price in a ‘Dragons Den-like' setting with a live audience. As a result of that I was hired to investigate and define the go-to-market strategy and business plan/case. The Dutch pilot -www.allesmag.nl-has been realized with Mendix software and was launched in 2010; www.dutchcowboys.nl/online/15657
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Product Owner & Start-Up Co-OwnerAddsup Aug 2002 - Sep 2009Amsterdam Area, NetherlandsAddsup was one of the first Cloud based Marketing Companies with Global clients like Mexx anf local clients like ING, Center Parcs and Globe; Our Cloudsoftware automated Marketing Planning and Execution with an easy to use online application. I have led the functional development of three versions of the Maxmar software platform and was responsible for the pre-sales consultancy and project management team. While I was there the Addsup client base consisted of a mix of Dutch top 50 companies. I sold back my 5%-share and left when the revenues of our multi-million contract from our second major client (ING Bank) went to frivolities like a fancy office, Account Managers and cars instead of Product Development. -
Senior Consultant StrategyHuman-1 4D Euro-Rscg Sep 1999 - 2002This job has allowed me to be the 'designer' behind Hollands first online mortgage. While writing the Business Plan for MoneYou I realized we needed a simple mortgage product that allowed us to be NR 1 in the (Then independent) Independer. Saving us a whole lot of marketing money that we didn't have budget for. Also learned how to manage a large company mortgage proces getting the approval time back form 10 days tot 1 day. Besides that I worked on the Vodafone web shop, online strategy for brands like NRC, VNU, ING and Unilever, advising venture capitalists like Twinning and private investors for go-no go decisions on first and second round financing. The Big Pictures track record is unique 90% of the launched concept is still successful. the company was bought by Euro-RSCG in 2001 and merged with the strategy department of the much decorated Human-i 4d (Nokia, ASML, Volvo and Intel). -
Internet CoordinatorUniversal Music Group 1997 - 1999Amsterdam Area, NetherlandsThe people at PolyGram gave me a career changing task: they told me; here's this new thing it is called Internet: we don't know if it belongs with Marketing or IT, but you are 24 so .... go figure it out!And I did!
Michiel Jansen Skills
Michiel Jansen Education Details
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Product Owner Certified Scrum.OrgPassed -
Masterclass Multichannel Management -
Economics
Frequently Asked Questions about Michiel Jansen
What company does Michiel Jansen work for?
Michiel Jansen works for Ing Nederland
What is Michiel Jansen's role at the current company?
Michiel Jansen's current role is Build and Optimize Business Lending flows -CJE Ad Interim.
What is Michiel Jansen's email address?
Michiel Jansen's email address is mi****@****rce.com
What is Michiel Jansen's direct phone number?
Michiel Jansen's direct phone number is (555) 555*****
What schools did Michiel Jansen attend?
Michiel Jansen attended Product Owner Certified Scrum.org, Nyenrode Business Universiteit, Universiteit Van Amsterdam.
What skills is Michiel Jansen known for?
Michiel Jansen has skills like Online Marketing, Marketing Strategy, Online Advertising, Social Media, Business Strategy, Conversion Optimization, Strategy, Multi Channel Marketing, Web Analytics, E Commerce, Marketing, Digital Marketing.
Who are Michiel Jansen's colleagues?
Michiel Jansen's colleagues are Supratik Mitra, Brittney Cooke, Valerie Budil, Shirish Kumar Kadavergu, Ted Van Den Broek, Irem Baysal Yilmaz, Situ Bhanja.
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