Miguel Lobo De Macedo Email & Phone Number

Project Manager, Product Developer, Brand Builder, Strategist and creator of awesome products that have an impact on how people live their lives.

Porto E Região, Portugal

Operates in Clothing & Accessories, Bags and Performance Sneakers- Coordination of the product creation process from initial concept to commercialisation and production, lead facilitation of product creation from ideation to production, to launch.- Development of clothing and accessories lines and sub brands, strategy, branding, communication, packaging, copy, and fashion design guidelines.- Cross-functional collaboration with graphic design, fashion design and product management teams to effectively execute product development goals and deliverables.- Tracking and testing of samples and prototypes. Identification of issues and improvement of prototypes.- Market research and analysis of new types of products to be developed.- Briefings for product development and coordination with supplier throughout sample and product development process. - Coordination with different product sectors within the company. Establishing co-creation of food and beverage products for specific clothing sub-brands within the Prozis umbrella, extending branding potential.- Full copy/story telling created for more than 2000 products for different sub brands and target audiences.

Lisboa E Região, Portugal

Marketing & Communication strategistWorked in several projects in the areas of:-Brand Strategy-Brand Storytelling-Strategic Consultancy-Digital Strategy-Market Analysis-Target Analysis and Definition-360º Strategic Planning-Trend Forecasting-Digital Market Trend Watching-Strategic Thinking

Leça Do Balio

Digital Marketing, Strategic Planning for the United States market entry, culture analysis, trend watching, branding, internationalization planning for the North American and European Markets- Part of a 1500 candidate recruitment- Usa internationalization project for Pedras Water- Market research, consumption tendencies, identifying the target consumer, route to market, strategy design for market approach- New York, Boston, Washington- European internationalization project - Madrid + research of new market opportunities throughout Europe- National and International focused Digital Marketing - New Pedras Water website, facebook, instagram- Online communication management, Facebook and Instagram- Dealing with design and creative agencies for the creation of the revamped Pedras Water communication and imagery.

Famalicão

Creativity for online promotions and in-store activations. Marketing Management, consumer analysis.- Aligning online promotions and campaigns by types of consumer - Creation of specific campaigns to lure costumers to certain stores- Clipping update- Blogger data base creation and establishing contacts

Porto

Marketing Director, brand positioning, brand building, brand development, marketing stategistI elaborated the CS'C marketing strategy, branding and communication. Supervised branding projects for external clients and developed branding and communication for CS'C projects within the University, including the recruitment.- Junior consultancy agency within Católica University created by the university’s students within the purpose of acquiring a practical notion and experience in their field of operations.- CS’C Project China - Requested service from a Portuguese client to develop a market research study in China in the Wine and Olive oil sectors. Duration of 1 month through Beijing, Tsingtao, Zuhai and Shanghai.

Porto E Região, Portugal

- Branding and Marketing start-up- Creative and copywriter- Research and development of creative concepts- Account management and brand activation supervising

Porto E Região, Portugal

- Internship in the Transfer Prices area during the Summer (second year of college)- File update for several companies- Auditing for a merger involving the big Port Wine producer, Taylor’s

Master'S Degree, Marketing

Licentiate Degree, Gestão

Almeida Garrett Highschool Socio-Economic Sciences2006 - 2009 awards Best Public Speaker Hi, Senior Year 2009

Licentiate Degree, Management