Mario López Email & Phone Number

México, México

Responsible for the commercial strategy of the cloud business unit, promoting the Software as a Services scheme of manufacturers such as VMWARE, VEEAM, CITRIX, ACRONIS, SOPHOS MSP.

México

Design of strategies for commercial and positioning at national level of the brand's solutions (AEM Forms, Creative Cloud, Document Cloud and Adobe Sign for Enterprise sector; work together with the engineering area to develop new digital solutions that guarantee the optimization and support of work processes and digital signature in companies, representing a growth of 1.7 million dollars.Detection and closing of long-term opportunities (3-year) B2B2CB2G education 38% commercial 45% and the government represents 17% of the annual reach.Design, lead and implement projects to improve the customer experience (channel development) 15% increase of the new business representing 1.1 million dollars on the installed base.I created and analyzed performance metrics and made commercial decisions about future direction based on performance and ROI increased the margin of variation from 3.7% to 6.5%.The revenue targets were exceeded and the goals set in 2018 obtained a 5% growth with profitability greater than 4.5%, 2019 is estimated to grow 32% with a sales margin exceeding 6%. Main accounts CFE, Televisa, TV Azteca, ITESM, UVM, IPN, Banxico, Pepsico, Banorte, Inbursa, Bimbo and others.

México Df

Exceed rates per business unit by 20% YtoY. Functional design implemented for stores. increasing by 65% ​​the rotation of the obsolete product in storage, reduced from 9 million dollars with more than 260 days in inventory to 3.2 million with 35 days of inventory in 2 months (hp store and Supplies)Change the outdated way of working for a new fast selling technique by increasing 100% of sales for better efficiency in large jobs (projects, CTO, line).Recruitment, training and empowerment of channel partners (VARS and resellers) with a focus on all aspects of the execution rate business (SMB / Comercial / SLED / Retail).Brand development, achievement of objectives and search for a balance between brand creation and volume generation (Retail and SMB)Coordinate and direct the line launches (new products) (research, consumer studies, opportunity analysis, development, production, sales monitoring)Project development (innovation, prices, packaging, communication) and budget management (P&L) saving 12% in marketing campaigns with an ROI greater than 60% of the investment.Creation, execution and monitoring of the content strategy in e-commerce that guarantees a positive rating in the customer's shopping experience, e-commerce sales increased from 0.2% to 35% of annual sales.i developed channel loyalty plans to increase 2x sales based on incentives and cross-selling.

Enhanced our open rate for customer online campaigns by 28% focoused on the market of robotics, POS, biometrics, security & Smart phones. Increased landing page conversion rates by 22% generating around 400k leads with a turnover of 2 million on average.Collaborated with business development and sales teams to ensure company-wide branding consistency for our clients Telmex, IPN, Tv Azteca, Liceo Japones, Grupo Carso guaranteeing 80% of the commercial area quota through of the lead generated in face-to-face events (67%) and digital campaigns (13%).I created a marketing blog from zero to 15,000 visits / month in eight months. My team managed to generate more than 3,100 likes for a Facebook promotion with F1 Team Sahara Force India & Sauber making demand generation, effective communication, lead capture with which 45% of the initial investment for each Formula 1 sponsorship was recovered

México Df

Generation of ideas, elaboration of plans, sale and execution of marketing activities to the different brands for an approximate of US $ 200k in 6 months.Generation of demand with 62 technology brands as INTEL,ADATA, KINGSTON, ASUS, PNY, HP, DELL, (budget, training,sales floor activations, commercial strategy, loyalty plans, andcross-selling).Increase of followers in social networks of up to 15% weekly,Generation of demand with caries of telecommunication.

Paseo De La Reforma, México Df

Customer service and sale of business products and services. (intangible cross sale)Creation of internal communication campaigns to improve sales processes in branchMerchandising of credit cards and insuranceAdministration of means of access for clients (security token, vault keys, receipt of checkbooks)Cash handling.

Relice the Marketing plan by school year, congresses and conventions.Event organization.Strategic and operational planning of the areaPublic relationsCompetition analysisCreation and monitoring of advertising campaignsImplementation of BTL and POP material

Master Of Business Administration - Mba, Marketing

Certification, Social Business

Activities and Societies: Content Marketing Fidelización de clientes Engagement Apertura comercial

Community Manager, Marketing Digital

Activities and Societies: Análisis de Content Marketing Posicionamiento estratégico Viralización de campañas. Desarrollo de estrategias.

Diplomado, Competencias Y Habilidades Directivas

Diplomado En Marketing, Administracion Y Negocios

Activities and Societies: Creación de negocios y feria de mercadotecnia para emprendedores

Licenciatura En Ciencias Políticas Y Administración Pública, Humanidades

Activities and Societies: Presidente interino ANECPAP