Marshall Norton Jr. Email & Phone Number

Richmond, Va, Us

Richmond, Virginia Area

As Marketing Product Manager, I support a team that tests engagement with redesigns of various pages on capitalone.com, then picks a winner to roll out to everyone. The MPM provides feedback on mockups of planned web site enhancements, ensuring everything from correct grammar and punctuation to adherence to Capital One's editorial standards, as well as compliance with requirements for displaying disclosures, registration and trademarks.As Marketing Content Manager in support of the same team, I review the same projects again once web developers have built them out and deployed them to testing regions, and finally to the public-facing web site. The MCM ensures execution matches intent, and thoroughly tests each page in multiple web browsers and a suite of mobile devices.

Henrico, Virginia

Conduct UAT and PLV of web content updates in internal testing environments and in productionPrincipal content validation resource for team deploying A/B content tests using Adobe TargetServe as lead mobile content tester using suite of Android and iOS mobile devicesLed content validation effort for migrating web site from Oracle Weblogic to ContentfulServed as lead content validation resource for 60 content marketing articlesAssisted in development of automated web page tests using RubyMineAssisted in QA of e-mail strategy content

Richmond, Virginia Area

Nightside digital content managerCoordinated PM breaking news alerts and social media postsCopyedited and enhanced news articlesLed social media efforts with news and marketingManaged blog and mobile efforts

Richmond, Virginia Area

Developed, tested and deployed new online marketing strategiesCoordinated web releases with nationwide marketing campaigns for new credit card productsEnsured compliance with federal regulatory requirementsMaintained consistency of brand identityOptimized content according to SEO best practices

Richmond, Virginia Area

Continuously updated large internal database of credit card solicitation information for use by customer service representativesRevised training materials for database maintenance role and used the new best practices to train additional resourcesProofread internal news and instructional content for compliance, spelling, grammar and styleAssigned incoming requests to other content managers

Richmond, Virginia Area

Compiled arts and entertainment calendar for an alternative weekly newspaper created to drive younger readers to the larger daily newspaperWrote feature articles on local music and theatre eventsCopyedited other writers’ work and proofread newspaper pages in production

Richmond, Virginia Area

Developed editorial calendar for two monthly trade magazinesCoordinated objectives of editorial and advertising departmentsMaintained relationships with trade association membersCollaborated with international group of freelance writers to generate content for publication

Richmond, Virginia Area

Managed quarterly supplement editorial content integrated with two internationally circulated monthly magazinesWrote well-researched news and feature articlesDeveloped relationships with industry press contacts and freelance writers

Richmond, Virginia Area

Interviewed local entrepreneurs and other influential figuresWrote engaging and entertaining articles profiling new businessesProofread other writers’ content for grammar, spelling and styleContributed photography used to illustrate news and feature content

Richmond, Virginia Area

Applied knowledge of ethical journalism principles to create engaging news stories for the station’s web siteEdited news scripts for broadcast to eliminate broadcast-specific style and expanded on reporting to generate richer online news contentUsed live video feed to generate graphics to illustrate online news articles with images and video clips

Baltimore, Maryland Area

Reported on news in a five-county radius on the Eastern Shore of MarylandContributed editorial content and photography for spot news stories and longer feature articles in two newspapers covering the regionAssisted larger press organizations with news gathering for stories of national interest