Marie Louise Nørgaard Email & Phone Number

FMCG, Infant/children's nutrition, Baby milk, Glutenfree Nutrition. Leading projects in Sales Development, Category projects, Consumer Behaviour, Shopper Psychology, Space Management, new Category/Product launches.

Copenhagen Area, Denmark

I create new business opportunities with Nordic partners. It´s my responsibility to expand, grow and develop the Nordic licensing business across all segments, categories and franchises (Disney, Marvel & Star Wars).I am the lead in reaching out to potential partners and working closely with them in developing our collaboration. I am negotiating the contract and together with the partner, I am building the product and marketing case, as well as the approach to retail. Finally, I am driving the development of the product range. My project experience lies within Fashion, Footwear, Home Products and Food. In this job I am very outgoing and I need to juggle many projects at different stages, at one time. In four months I have made 23 new leads, which are now in negotiation. In this job I am using my experience from previous jobs such as business development, category management, negotiation skills, project management, brand marketing as well as my natural sales talent.

As Category Manager on Home, I was responsible for driving the Home and Infant categories in Nordic and build Disney as one of the worlds strongest brands in nordic retail. It was my responsibility to work with existing licensees (local, nordic and european licensees, branded/non-branded) to ensure their development in terms of product portfolio, designs, marketing plans and salesplans, to bring products to market and launch it succesfully. It was also my responsibility to ensure compliance of all factories used by our partners as well as ensuring that our Disney CSR policies were followed. Further to this I was pitching new branded licensingpartners, to develop and strengthen the Home category in Nordic. In this position, I also worked strategically with relevant retail partners as Dansk Supermarket Group, Jysk, TOP-TOY, Kesko group etc. to build Disney as a strong and relevant Home brand in retail. I was responsible for the Home P/L, including forecasting and long term projections.

In this job my responsibility was primarily handling toy brands as Bratz, Little Tikes, Zapf plus many other smaller and bigger Toy brands on the Nordic market. As an agent, my role was to represent big international Toy companies in Scandinavia, such as MGA, Disney, LEGO and Star Wars. I was responsible for negotiating contracts, taking care of sales and marketing planning as well as developing the strategy for our brands in the Nordic market. In this job I got to use my great insight in the Toy Industry and my openminded attitude to exploit the close cooperation with my Nordic customers, such as TOP-TOY and KE Mathiasen, as well as the international distributors. Daily I have used my extensive knowledge about marketing towards Kids and Teens as well as my skills in Key Account Management and Licensing. This job was very international and involved a lot of travelling to China, Hong Kong, US and UK.

Hasbro is a worldleader in the Toys Industry. At Hasbro I started working with the overall marketing responsibility for boys toys, including the crazy launch of Beyblade, a huge boys trend in 2004. After a while I took over girls toys and consumer electronics. In this job I managed the brand plans, budgets, trade marketing tasks and other marketing initiatives on all the brands in my portfolio. I worked closely with our Nordic retail partners such as TOP-TOY, DS, COOP, ICA, Ringo.In Hasbro, I learned to handle P/L´s and I was primarily building my skills in brand and trade marketing but also in sales and planning.

Working with Category Management, Space Management and Market Analysis in L´Oréals Consumer Business Department. Close cooperation with Danish Supermarket, COOP, Matas and other customers - also being deeply involved in the L´Oréal Shop-in-Shop at Bilka/Fields.

In this position I worked at the same time as studying my Master Degree at CBS. I worked with daily responsibilities of Pedigree Pal and Whiskas within brand- and trademarketing as well as taking care of market analysis on the Petfood category. I have also worked with campaigns on Mars, Snickers, M&M´s, Dolmio and Uncle Bens .

Marketing Communications

In May, I obtained my diploma degree at IAA. IAA is a one year diploma in Marketing Communicatons. At the IAA course I have through weekly.

Master Degree, Cand. Merc. Økonomisk Markedsføring

Master thesis in Marketing towards Kids, Tweens and Teens

Bachelor Negot, Marketing, Economics And Language Studies