Michael L. Orenstein

Michael L. Orenstein Email and Phone Number

Marketing Partnerships, Brand Experience & Brand-Led Innovation Leader (Former: Nike, ESPN, RedBull) @ Yumi
Michael L. Orenstein's Location
Portland, Oregon, United States, United States
Michael L. Orenstein's Contact Details
About Michael L. Orenstein

I'm a futuristic brand and marketing leader with a passion for building and a career built around finding novel, consumer-centric solutions to overlooked problems. I leverage technology, insights and unconventional thinking to deliver inventive and iconic digital products, sustainability strategies, integrated partnerships and physical activations that connect people and transform products, platforms and brands. Energizing, optimistic and a dreamer to the core, I'm one who gets teams excited about possibility then inspires them to deliver incredible results, often uniting teams across diverse disciplines through a shared sense of purpose. Key skills include digital product ideation & creation, brand strategy, ESG expert, go-to-market launch, strategic partnerships, innovation leadership, coaching & mentoring, market research, consumer insights, product & brand marketing, navigating ambiguous & high-expectation environments, and public speaking (executive media trained).

Michael L. Orenstein's Current Company Details
Yumi

Yumi

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Marketing Partnerships, Brand Experience & Brand-Led Innovation Leader (Former: Nike, ESPN, RedBull)
Michael L. Orenstein Work Experience Details
  • Yumi
    Svp Brand Innovation & Special Projects (Brand Marketing, Commercialization, Retail, Partnerships)
    Yumi Dec 2021 - Present
    Los Angeles, California, Us
    Protecting the future starts with nurturing those who will ultimately create it. And yet there’s few standards and limited legislation around the food we feed to the youngest members of our families. Yumi is going to change that. Recently featured among Fast Company’s 2021 list of Brands That Matter, Yumi is dedicated to ensuring better, safer, and more equitable early childhood nutrition.
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  • Nike
    Director Of Special Projects, Influencer Marketing & Innovation
    Nike Feb 2020 - Sep 2021
    Beaverton, Or, Us
    I lead concept strategy, marketing and go-to-market launches for major innovations and never-been-done design and culture projects, including Nike Design Exploration and Nike’s ISPA (Improvise. Scavenge. Protect. Adapt) collection. Key Wins: Leading creative collaboration and marketing strategy for Tom Sachs (Nikecraft), Matthew Williams (MMW), and Billie Eillish. Launched three visionary new franchise brands for Nike across footwear and apparel, which aim to reach a new and aspirational consumer segment.
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  • Nike
    Global Director, Brand Innovation
    Nike 2018 - 2020
    Beaverton, Or, Us
    Creating brand distinction by envisioning the future and delivering the unexpected around our most timely innovation products and experiences. From concept to launch, leading the end-to-end marketing journey for product(s) that never existed before.Global Brand Lead: Nike Space Hippie — our must sustainable footwear, ever.
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  • Nike
    Global Product Marketing & Concept Director
    Nike 2016 - 2018
    Beaverton, Or, Us
    After Nike Run Club, I got to lead the end-to-end development and rollout of Nike’s membership experience, a platform that pairs consumer data, decision science and member experiences to drive retention and engagement. We built strategic partnerships with AppleMusic, Headspace and Classpass, creating experiences to reward members for their activity and purchases.Key Wins: Led concept through launch of Nike Run Club’s Audio Guided Runs, a feature launch that transformed the app experience into a new way to connect, inspire, and entertain members via guided workouts from world-class athletes, elite coaches, and special guests.
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  • Nike
    Head Of Product, Nike Run Club
    Nike 2013 - 2016
    Beaverton, Or, Us
    We ran a lot of miles and shipped a lot of products, taking the app from zero to 16M members within four years. I led a team that concepted, designed, and launched the Nike Run Club app (v1.0-v.5.x); led development of new features and established new partnerships (Apple, Garmin, Instagram, Spotify, and Headspace. )Key Win: Evolved Nike Run Club app from a digital tracking tool into a community with the shared purpose of improving one’s lives through the power of sport.
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  • Nike
    Global Director, Experience Design - Nike+ Partnerships
    Nike 2014 - 2015
    Beaverton, Or, Us
    I built and led the launch of Nike+ Fuel Lab, a development accelerator designed to bridge our connection to tech startups in the Bay Area with a shared commitment to using emerging technologies that create better solutions for athletes.Key Win: Forged partnerships and new product experiences that connected Nike’s digital products with some of the largest digital platforms, including Google, Twitter, and Strava.
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  • Nike
    Global Digital Sport - Mobile Experience Lead - Nike+ Fuelband
    Nike 2012 - 2013
    Beaverton, Or, Us
    I directed research efforts to inform second gen FuelBand experience then led concept and development of new key features including sport sessions, trend analysis, and sleep tracking (internal beta).Key Win: Increased engagement and retention by 250% with the wider feature set.
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  • Nike
    Global Digital Sport, Mobile Experience Lead - Nike+ Running
    Nike 2011 - 2013
    Beaverton, Or, Us
    I was the first dedicated mobile product producer hired at Nike. In this first role, I led the redesign of Nike+’s flagship experience, Nike+ Running for iOS, and launched Nike+ Running for Android.Key Win: Turned a good app into a great app, creating unforgettable running experiences for millions of athletes around the world.
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  • 72Andsunny
    Digital Brand Manager
    72Andsunny 2010 - 2011
    Oo
    I was 72andSunny’s (global design and advertising agency) first social/mobile focused brand manager. I led concept and brand strategy for consumer brands trying to drive conversation and culture through digital. Key Win: Key part of the team that ceated and launched a mobile app for Carl’s Jr. that shifted the brand from out-of-touch to one connected to youth culture. App drove same-day visits and accelerated average spend per diner 4x.
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  • Espn
    X Games Marketing & Global Business Development Manager
    Espn 2006 - 2010
    Bristol, Ct, Us
    After interning at ESPN, I came on board full-time to help expand the company’s digital footprint. Key Wins: I developed connected mobile tools to grow the fan base and elevate the X Games brand through strategic partnerships (RedBull, GoPro, Skullcandy). Sketched and designed ESPN’s X Games app which, more than a decade later, is still available in the app store.
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  • Red Bull North America
    Student Brand Manager
    Red Bull North America 2004 - 2007
    Fuschl, At
    I created unique brand experiences on the GW campus and the surrounding greater Washington DC area.
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Michael L. Orenstein Skills

Social Networking Social Media Marketing Advertising Brand Management Sponsorship Market Research Strategy Project Management Leadership Entrepreneurship Event Planning Sports Product Management New Business Development Mobile Design Mobile Devices Business Development Brand Development Digital Strategy Integrated Marketing Marketing Strategy Management Data Analysis Product Innovation Team Leadership Cross Functional Team Leadership Product Marketing Product Development

Michael L. Orenstein Education Details

  • The George Washington University School Of Business
    The George Washington University School Of Business
    Marketing & Sport And Event Management

Frequently Asked Questions about Michael L. Orenstein

What company does Michael L. Orenstein work for?

Michael L. Orenstein works for Yumi

What is Michael L. Orenstein's role at the current company?

Michael L. Orenstein's current role is Marketing Partnerships, Brand Experience & Brand-Led Innovation Leader (Former: Nike, ESPN, RedBull).

What is Michael L. Orenstein's email address?

Michael L. Orenstein's email address is mi****@****ike.com

What is Michael L. Orenstein's direct phone number?

Michael L. Orenstein's direct phone number is +181861*****

What schools did Michael L. Orenstein attend?

Michael L. Orenstein attended The George Washington University School Of Business.

What skills is Michael L. Orenstein known for?

Michael L. Orenstein has skills like Social Networking, Social Media, Marketing, Advertising, Brand Management, Sponsorship, Market Research, Strategy, Project Management, Leadership, Entrepreneurship, Event Planning.

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