Michael L. Orenstein Email & Phone Number

Los Angeles, California, US

Protecting the future starts with nurturing those who will ultimately create it. And yet there’s few standards and limited legislation around the food we feed to the youngest members of our families. Yumi is going to change that. Recently featured among Fast Company’s 2021 list of Brands That Matter, Yumi is dedicated to ensuring better, safer, and more.

Beaverton, OR, US

I lead concept strategy, marketing and go-to-market launches for major innovations and never-been-done design and culture projects, including Nike Design Exploration and Nike’s ISPA (Improvise. Scavenge. Protect. Adapt) collection. Key Wins: Leading creative collaboration and marketing strategy for Tom Sachs (Nikecraft), Matthew Williams (MMW), and Billie.

Beaverton, OR, US

Creating brand distinction by envisioning the future and delivering the unexpected around our most timely innovation products and experiences. From concept to launch, leading the end-to-end marketing journey for product(s) that never existed before.Global Brand Lead: Nike Space Hippie — our must sustainable footwear, ever.

Beaverton, OR, US

After Nike Run Club, I got to lead the end-to-end development and rollout of Nike’s membership experience, a platform that pairs consumer data, decision science and member experiences to drive retention and engagement. We built strategic partnerships with AppleMusic, Headspace and Classpass, creating experiences to reward members for their activity and.

Beaverton, OR, US

We ran a lot of miles and shipped a lot of products, taking the app from zero to 16M members within four years. I led a team that concepted, designed, and launched the Nike Run Club app (v1.0-v.5.x); led development of new features and established new partnerships (Apple, Garmin, Instagram, Spotify, and Headspace. )Key Win: Evolved Nike Run Club app from a.

Beaverton, OR, US

I built and led the launch of Nike+ Fuel Lab, a development accelerator designed to bridge our connection to tech startups in the Bay Area with a shared commitment to using emerging technologies that create better solutions for athletes.Key Win: Forged partnerships and new product experiences that connected Nike’s digital products with some of the largest.

Beaverton, OR, US

I directed research efforts to inform second gen FuelBand experience then led concept and development of new key features including sport sessions, trend analysis, and sleep tracking (internal beta).Key Win: Increased engagement and retention by 250% with the wider feature set.

Beaverton, OR, US

I was the first dedicated mobile product producer hired at Nike. In this first role, I led the redesign of Nike+’s flagship experience, Nike+ Running for iOS, and launched Nike+ Running for Android.Key Win: Turned a good app into a great app, creating unforgettable running experiences for millions of athletes around the world.

OO

I was 72andSunny’s (global design and advertising agency) first social/mobile focused brand manager. I led concept and brand strategy for consumer brands trying to drive conversation and culture through digital. Key Win: Key part of the team that ceated and launched a mobile app for Carl’s Jr. that shifted the brand from out-of-touch to one connected to.

Bristol, CT, US

After interning at ESPN, I came on board full-time to help expand the company’s digital footprint. Key Wins: I developed connected mobile tools to grow the fan base and elevate the X Games brand through strategic partnerships (RedBull, GoPro, Skullcandy). Sketched and designed ESPN’s X Games app which, more than a decade later, is still available in the.

Fuschl, AT

I created unique brand experiences on the GW campus and the surrounding greater Washington DC area.