Michelle Lo Email & Phone Number

Redwood City, California, Us

Lead team towards core growth & global initiatives

Redwood City, California, Us

Lead team towards growth of emerging global initiatives

Redwood City, California, Us

Lead team towards growth of emerging global initiatives

Redwood City, California, Us

Poshmark's Unit LeadActively strategize user growth against established KPI objectives and budgets.• Make capital allocation decisions with partial, incomplete information. Identify the best sources for customer acquisition, optimal strategies and product launch strategies.• Data analysis of unit performance looking into key metrics to optimize user growth while maximizing ROI, identify the largest areas for improvement and implement strategies to capitalize on these opportunities• Grow and foster relationships with key partners to orchestrate effective and innovative acquisition campaigns - Ex. Facebook/Instagram, Twitter, Pinterest, Snapchat, Google• Drive new creative acquisition initiatives for Marketing Growth

Redwood City, California, Us

Actively manage and implement large-scale user acquisition campaigns against established objectives and budgets across multiple channels. • Monitor and optimize user growth while maximizing ROI• Data analysis of campaign performance looking into key metrics, identify the largest areas for improvement, and implement strategies to capitalize on these opportunities• Grow and foster relationships with key partners to orchestrate effective and innovative acquisition campaigns - Ex. Facebook/Instagram, Twitter, Pinterest• Drive new creative acquisition initiatives for Marketing Growth

San Francisco, Ca, Us

Oversee mobile advertisers using the Twitter platform to acquire high quality users• Responsible for driving millions in revenue with Top Tier mobile performance advertisers• Manage advertiser relationship to actualize advertisers objectives, analyze data performance trends, recommend best practices, and advise innovative test strategies

San Francisco, Ca, Us

On-going execution, monitoring and optimization of acquisition & retention campaigns to maximize and improve campaign performance and drive scalable strategies for campaign management.• Monitor and manage high profile beta/launch/sustain campaigns, optimizing for Retention, Recoup %, LTV, and ROI• Grow and foster relationships with key partners to orchestrate effective and innovative acquisition campaigns• Drive new initiative and orchestrate direct publisher partnerships for ad spends• Product Lead on teams internal operational dashboard systems with Marketing Engineering Tech Team

San Francisco, Ca, Us

San Francisco, Ca, Us

Report, track and maintain the management and communication of our launch partners between internal teams and improve efficiency in operations.• Create communications procedures between Developer Relations, User Acquisition, Accounting, Tax and Legal documentation between domestic and international offices• Responsible for building reporting structure for Developer Relations and goals to both US offices• Manage all art assets, launch plans, and marketing plans between our 25+ launch partners and the User Acquisition team

Coordinate the management and execution of cargo containers between ports and analyze merchandise flow to improve efficiency in operations.• Drive communications between international factories and the US branch• Manage factory orders and the distribution of sensitive documents from over 20 customers and freight forwarders• Manage, monitor, and improve factory efficiency in producing parts and loading containers• Oversee clients’ satisfaction and external communications program

Serve small businesses, non-profits, and corporations by designing graphics for commercial and promotional needs.• Manage marketing projects for clients such as Koyorad, Career Magnify, Phase One Marketing, Electric Identity, Squibbit and Sonim Tech • Collaborate with executive partners, creative directors, and programmers • Conceptualize and enhance branded visuals and messaging across communication platforms• Provide administrative support and maintain database information

Assist public relations marketing research and promotional branding for clientele. • Design and execute client related marketing design, event promotions, email banners, business cards and websites• Analyze and track performance on marketing promotions and strategies• Copywrite for clients’ newly established website content• Mentor and train staff on company’s guidelines and software

Organize and promote non-profit fundraising events to promote Japanese community and culture.• Maintain the website, calendar newsletter, and advertisements for hosted events• Partner service providers and vendors to monitor the entire print production process from beginning to end• Create and monitor membership database, including contact information and annual fees

San Diego, Ca, Us

Collaborate with creative director and programmer with web design layouts via phone/email.

San Francisco, Ca, Us

On-campus job, tutoring students currently enrolled in the Introduction to Graphic Design class.

Bachelors, Graphic Design, Japanese Studies

Education record