Michelle Loiederman Email & Phone Number

Philadelphia, Pennsylvania, United States

Project management during rebranding for specific lines of business including Health Partners' Medicare plan. proofread, edit, and submit documents through legal department and regulatory requirements. Manage marketing/communications project repository.

Exton, PA

Graphic design and materials composition to support account managers and provide educational documents for members. Included print and digital versions of brochures, posters, flyers, articles, and other informational materials. website maintenance and email creation for monthly and quarterly newsletters. analysis of webinar attendance to impact future.

Malvern, Pennsylvania, United States

Horsham, PA

• Provide marketing support for multiple divisions of parent company including business units that produce aerospace telemetry products for flight test and satellite command and control applications, video compression.
• Graphic Design and copywriting for print ads, brochures, sales sheets, emailers and large scale trade show displays
• Initiate branding and unified message for four separate divisions under parent company. Created a single message to unify while keeping the individuality of the units. Implemented a multi-logo design for promotional.
• Media Planning and ad placement in niche trade publications in addition to trade show programs. Tracking spending and working within departmental budgets.
• Develop and implement email blast schedule for multiple recipient lists, keeping consistent brand image.
• Maintain Domestic and International Trade Show schedule (15+/year), travel, manage graphic displays, booth furnishings and peripherals, select promotional items, collect leads and manage lists.

King Of Prussia, PA

• Graphic Design work in fast-paced publishing department of national educational materials publisher/distribution house.
• Layout of text-heavy educational materials for grade-specific curriculum to support the Common Core State Standards currently being applied nation-wide
• Maintained brand consistency for a variety of clients
• Stylized design for 300+ page handbooks, theme-based supplements and book stickers
• Prepped files and follow-up for mass publishing of printed materials
• Created part numbers and bar codes, adding materials to database for printing and warehouse distribution.

Bryn Mawr, PA

Freelance, part-time position editing and creating print collateral for various college departments and activities. Weekly revisions and distribution of student and faculty e-newsletter.Third contracted assignment for this client.

Comprehensive media planning, negotiating and buying at a full service ad agency specializing in dental clients. Proposed, placed and managed media for over 30 clients nationwide, including radio, TV, print, web, outdoor, direct mail, out-of-home, pay-per-click, and other traditional and nontraditional mediums. Performed extensive market research to.

Valley Forge, PA

Part-time contract position working on the CertainTeed Insulation account within the Creative Services Group at Saint-Gobain. Media planning/buying (print & web) and project management. Software used: Filemaker Pro, MS Office, CS 4 & 5. Became "go to" person for Powerpoint presentations.

Imagefirst Healthcare Laundry Specialists

• Sole marketing support for national company specializing in healthcare linen rental and laundry services with over 30 corporate and franchise locations.
• Print and web ad design and copywriting for existing campaign and created new branding for 2010
• B-to-B media planning and buying for print and web within budget parameters
• Designed new website within existing framework using Adobe PhotoShop and expanded content, adding sections for Associates, Franchise Development and Employee Recognition
• SEO; Opened Google Adwords account and used Analytics dashboard; Determined efficiency of campaigns, measuring webhits and click-thru rate, optimizing traffic and improving rank; reworked website copy and added tags.
• Developed new franchise marketing campaign which resulted in expansion into 4 of 5 targeted first tier markets; Added Franchise section to website giving investors access to basic information, cost and requirements.

Center City Philadelphia

“Wearer of Many Hats” in small, b-to-b, full service ad agency in Center City Philadelphia. If it wasn't art or copy, I did it. (and I did a little art & copy too).Primary responsibilities included client service, trafficking information through appropriate creative/client channels, production, media planning and buying, office management, billing and.

• Office Coordinator, Department of Obstetrics & GynecologyProvided management of administrative and medical assistant staff, as well as secretarial support for Director, Physicians and Midwives of hospital affiliated.
• Generated weekly staff schedule, maintained personnel records, and supervised support staff
• Provided training and support for new computer software, including general word processing and database programs as well as specialized patient scheduling and billing software.
• Compiled weekly, monthly, quarterly and annual reports for office and hospital statistics, as well as programs supported through the City of Philadelphia Department of Maternal and Child Health
• Supply inventory, equipment maintenance, accounts payable, and general office support functions

9th & Chestnut, Philadelphia

Responsible for all planning, buying, creating and implementing of advertising for 2 local retail stores and national wholesale business.Planned and purchased all media within budgetary constraints.Designed and wrote all advertising for print, radio, and in-store promotionsMaintained constant communication with department managers, coordinating sales, and.

Assisted Advertising Director in day-to-day management of projects for the Casino, Food & Beverage and Hotel departments. Filled in for Advertising Manager while she was on maternity leave. Trafficked work between department heads and creative team, getting approvals and revisions as necessary.

Secretarial responsibilities for ten-person sales staff, plus Retail and National Sales Managers. Compiled media kits, and provided research material utilizing Tapscan and Arbitron information.

Masters

Bachelor Of Arts - Ba

Bachelor Of Arts

Highschool Diploma