Michael Lopes Email & Phone Number

Atlanta, Ga, Us

Charlotte, North Carolina, Us

- Develop and execute channel marketing programs to drive growth across the Fire North America business, focusing on growing and retaining enterprise customers - Collaborate with partners and dealers to implement co-marketing initiatives that increase brand visibility and generate demand - Lead data transformation efforts to provide sellers with actionable insights, enabling more effective sales strategies - Analyze market trends and partner feedback to identify growth opportunities and align strategies with customer needs- Foster strong relationships with key stakeholders to ensure channel marketing efforts align with overall business objectives and revenue goals- Develop and manage project timelines, ensuring alignment with strategic marketing goals

Charlotte, North Carolina, Us

• Owned and managed all marketing operations and budget for Honeywell Commercial Security's North American distribution channel, including demand generation, lead-to-revenue planning, sales and product promotions, and multichannel campaigns• Coordinated with the Offering Management team to develop content, key messaging, and go-to-market strategies for new product introductions to accelerate market awareness and adoption• Led monthly business reviews with channel partners to assess growth and develop new, data-driven strategies for promoting and managing portfolios through digital and in-store initiatives• Developed an annual calendar of customer and partner events, including trade shows, in-store events, webinars, and other experiential opportunities for customers• Directed internal agency and other cross-functional teams to deliver on creative campaign assets to effectively story tell and reinforce brand identity• Achieved positive return on marketing investments with notable growth in marketing generated revenue

Duluth, Ga, Us

• Managed corporate marketing operations and projects such as feature launches, collateral design, national awareness campaigns, tradeshow and event marketing, and webinar marketing• Management of direct reports including day-to-day check-ins, trainings, and ensuring all KPI goals are exceeded• Continuation of Sr. Marketing Specialist duties including operational management of day-to-day marketing activities, team project deadlines, demand generation, campaign strategy, and reporting

Duluth, Ga, Us

• Created and executed national multichannel marketing campaigns for funneling MQLs to sales pipeline• Developed company PPC ad strategy responsible for 90% of all site traffic requesting product demos• Established a cohesive content marketing strategy and quarterly editorial calendar with written articles, white papers, blogs, interviews, and videos to generate qualified leads for inbound funnel• Implemented SEO strategy with regular site maintenance to increase organic page rankings for industry-related keywords• Increased overall video engagement by 322% in 2020

Duluth, Ga, Us

- Digital content creator- Project management- Lead nurturing for sales executives and high-stakes accounts- Marketing automations to grow and close business- Account management and customer retention - Inside sales management- Trade-show and event management- Social media content management

Duluth, Ga, Us

- Email campaigns and automations to nurture, grow, and close business - Copywriting for blogs, press-releases, and research articles- Digital and social media engagement across online platforms- Inside sales strategy for national accounts and expansions- Instructional and curriculum support to clients- Webinar and video production- Event planning & management for corporate events and trade shows- Business development and account management - Just-in-time client support through omni-channel services

Developed Marketing and Advertising strategies for the firm.Built book Marketing Plan for Fall release.Optimized Social Media presence for increased audience engagement,Coordination of all marketing activities.

Atlanta, Georgia, Us

Procurement of industrial machinery.Valuation of Used Equipment.Professional Selling Strategies.

Designed Social Media and Marketing Strategies for an Atlanta-based author.Performed routine social correspondence and public relations.Tracked and interpreted metrics for marketing evaluations.

Shelby Twp, Mi, Us

• Created business/marketing plans for company • Operated own franchise of the company • Managed employee recruiting, scheduling, training, payroll • Door to door/Phone sales/marketing

• Developed and implemented sales and advertising strategies across multimedia platforms • Provided highest level of customer satisfaction • Managed online sales and inventory • Assisted in creation of store displays and promotions • Handled transactions from customers, suppliers, etc.