Lorena G. Email & Phone Number

-Responsible for optimizing media monetization for platforms like Clarín, La Nación, Infobae, El Tiempo, and Televisa MX, reporting directly to the Director of Operations.-Coordinated cross-departmental projects focusing on the improvement of information systems and CRM integration.-Managed the implementation and reporting in Google Ad Manager, ensuring the achievement of monetization goals.-Led the creation and analysis of dashboards to monitor business performance and facilitate data-driven decisions.

Argentina

- Defined and executed the digital strategy to maximize advertising revenue for Clarín and Olé.Supervised programmatic operations for Radio Mitre and TyC Sports, optimizing ROI.- Led the launch of new business in collaboration with external partners.Conducted KPI analysis and reporting using Google Analytics, developing dashboards in Data Studio.

- Led campaigns for Hot Sale and CyberMonday as Product Owner and Product Manager.- Developed and executed commercial and product strategies, including innovation and monetization space creation.- Oversaw the project’s P&L, ensuring profitability and return on investment.- Managed commercial relationships with eCommerce Managers and Directors, collaborating with companies like Mercado Libre, Tienda Nube, and L'Oréal.- Trained over 1000 participants in webinars and acted as a spokesperson for the campaign in media outlets.

Argentina

-Managed the e-commerce business for La Nación Collections, coordinating logistics, development, and digital marketing teams.-Oversaw the P&L, ensuring that sales objectives were met.-Optimized customer experience, leading to improvements in satisfaction and retention.

- Performed in-depth analysis and KPI tracking for advertising businesses, both digital and print.- Managed projects focused on process and information systems optimization.

- Managed monetization projects for La Nación group websites, focusing on programmatic advertising for foreign IPs.- Responsible for P&L and sales targets, successfully achieving significant results in revenue growth.Developed and implemented online advertising strategies, maximizing efficiency and return on investment.

- Acted as a liaison between the company's administrative departments (Purchasing, Treasury, Planning, Billing, and Collections) and the La Nación Digital business unit.- Coordinated the budgeting process and generated sales reports and analytics.Defined and implemented process improvements, optimizing operations across departments.

-Managed productive purchases for both national and international commerce, ensuring the efficiency and effectiveness of the acquisition process.-Developed management and sales reports for senior management, contributing to strategic decision-making.

-Supervised administrative processes, ensuring proper management and tracking of sales reports.-Collaborated in improving administrative procedures to optimize operational efficiency.

-Managed client relationships, ensuring a high level of customer satisfaction and retention.-Coordinated commercial proposals and presentations, contributing to the growth of the client portfolio.

-Followed up on accounts receivable, improving cash flow and reducing collection time.-Participated in user management, contributing to enhancing the customer experience

-Developed strong client relationships, focusing on identifying and fulfilling their commercial needs, which led to a significant increase in sales.I-mplemented customer-focused sales models, improving user experience and optimizing the sales process.-Trained team members in effective sales strategies, becoming a reference in the area and using my sales as examples of best practices.-Conducted market analysis to identify opportunities and trends, contributing to the development of successful commercial strategies.