Megan Paschall Email & Phone Number

Bridgeport, Tx, Us

Develop global multi-channel, full-funnel paid media campaigns designed to lead success as defined by clients and stakeholders.Collaborate with the analytics department to develop campaign performance reports, including insights into audience behavior that contribute to the creation of complex media strategies and campaign briefs presented to clients and their stakeholders.Coordinate cross-departmentally to ensure coherence between organic and paid strategies to create a fluid user experience.Extract, load, and transform raw data into meaningful insights that are used to inform, strategize, and create engaging user journeys including organic content, paid media creative, and on-page user experience.Lead subject matter expert trusted by clients and colleagues to address sophisticated media and analytics data queries.

Developed and implemented said search strategies for various market verticals including ecomm and service industries. Managed campaigns through analyzing data from multiple sources for results driven optimizations. Created and delivered campaign results to key stakeholders. Engaged in client education and facilitated successful relationships that built a foundation of trust as an SME.

Offered turnkey marketing services including copywriting, Google Analytics, conversion attribution, and developing and implementing complete marketing strategies.Facilitated and managed successful client and vendor relationships.Created performance reports to deliver to clients on campaign strategy and results related to their primary goals.Engaged in client education and assisted in defining marketing goals and key indicators of success.

Designed effective paid social media campaigns that align with business goals and target audience insights.Created compelling ad content, including visuals and copy, and continuously optimized ads based on performance metrics.Developed reporting decks and presented to clients on a monthly basis building a relationship of trust. Collaborated and educated clients regularly on creative best practices, web experiences, and marketing trends.

Vernon, Texas

Directed a team of 5 in the implementation of a full funnel marketing strategy including paid media and organic tactics. Implemented organic and paid strategies were directly responsible for a 32% increase in leads and a 41% decrease in cost per acquisition.Built web pages designed to optimize the user experience and managed SEO efforts.Constructed processes to increase the efficiency of the inventory organization and advertising that are still utilized today.Organized local events and fundraisers to raise brand awareness and support the community.