Content creation, storytelling, and strategy for small-to-medium sized businesses. Affordable creative and marketing that solves problems and helps companies grow.

The Rochester Professional Consultants Network (RPCN) is an organization that promotes professionalism, ethics and excellence in consulting, so that its members can best serve their clients and the community. RPCN provides opportunities for members to: - Develop and grow in their professions - Network with other consultants and the business community - Acquire mutual supportRPCN's vision is to be the premier resource for consultants.

Hudson Valley-based organization created to help entrepreneurs and professionals find community, share ideas, and get support. Consisting of 3 area groups (Lower Hudson Valley, Mid-Hudson Valley, and Upper Hudson Valley), we have in-person and virtual events for people to participate in.

Led hands-on instruction for the following courses:- Principles of Graphic Design- Intro to Web Coding (HTML and CSS)- Adobe Illustrator (Crash Course)- Instagram for Business- Social Media Digital Design- Social Media Marketing- Digital Storytelling- Printmaking- Stop Motion Animation

Oversee strategy and execution of social content and campaigns targeted at growing brand awareness for NearBottle product.

Led the American Marketing Association (AMA) New York Capital Region chapter, an active professional marketing organization. Along with a talented Board of Directors, the chapter group hosted events, facilitated networking opportunities, and presented information to help members advance their professional status. Learn more about the AMA New York Capital Region by going to: http://nymarketing.org

Execute chapter's strategic marketing and communications goals for implementation across all content channels. Manage the messaging and scheduling of the marketing chapter's events, membership activities, and other campaigns. Serve as project management/technical lead for website rebuild project, supporting web development vendor. Proof/edit external communications. Lead team of marcom VPs (Social Media, Public Relations, Research/Analytics, and News).

Researches timely marketing and advertising-related news segments for newsletter. Analyzes delivery, open, and click email performance metrics. Manages list of email marketing subscribers. Works closely with communication and social-media team board members to promote events.

Provides strategy and technology consulting for the nonprofit organization. Connect organization members with appropriate technology and vendors.

Leveraged web content management and multichannel marketing automation platform for major New York health insurance client. Collaborated with Marketing, Sales, and Communications team members on campaigns and web content. Measured and optimizes paid social media campaigns for brand engagement and lead generation. Tracked campaign budgets and reports on the return on investment (ROI) of marketing initiatives. Researched new opportunities for traditional and digital advertising.

Develops global communications materials/collateral, corporate messaging, press releases, internal announcements, social media messaging, and client communications. Applies registered trademarks across paid, earned, and owned media channels. Monitors trends, competitive landscape, and provides insights of research-based Software-as-a-Service (SaaS) industry. Tracks metrics and analytics across all programs to increase interest and demand. Optimizes email marketing campaigns for corporate communications and events. Creates and produces video content to promote annual conference events and attract trade show attendees. Maintains healthy agency and vendor relationships.

Create graphics for original shows. Prepare H/D video cameras, studio lighting, control room, and set for taping. Operate sound equipment, live video switcher, and cameras. Assist studio manager in a multi-camera studio environment. Encode and compress final video program material. Work directly with show producers.

Creative Consultant - Mobile Makeover: Provided content creation (copy and graphics) for e-newsletter and blog.Creative Consultant - Windhorse Creative: Provided consulting on web design, content strategy, and WordPress topics related to development, themes, plug-ins, and user functionality.Programmer, Web Designer - Cellos2Go: Responsible for database management, website migration, website updates, inventory management, hosting, email, and domain issues. Developed custom order confirmation, inventory management, content management, and WishList features to work with company website. Organized physical inventory and products into RDMS, MySQL.Photographer - Capital Region Living Magazine: Photographed local businesses, owners, products, advertisements, and provided media coverage for fund-raisers and charities.Photographer - Spotlight Newspaper: Photographed local events and helped coordinate plans for media coverage for events. Graphic Designer - Citibank N.A.: Proofread and edited Marketing documents for Citibank's Intranet and Internet sites using Quark, Photoshop, and MS Word in the Worldwide Securities Services Department. Designed advertisements and booklets for building and seminar distribution. Provided photo and graphic research for licensed use. Graphics Support - New York Stock Exchange: Provided graphic design for the Audio Visual-Communications Department using Quark, Illustrator, and Photoshop. Responsible for converting Mac and PC graphics files. Graphics Support - Yale Robbins (Office Buildings Magazine): Performed graphic design duties using Quark, Illustrator, and Photoshop. Edited and corrected graphs and city-county building maps for property listings in magazine using Corel Draw. Worked directly with the CEO producing mock-ups and mechanicals for featured advertisements.

Maintained heavy-traffic, highly-available websites developed in object-oriented PHP code. Managed mobile application project for Apple iPad and Tablet PC devices. Provided user-interface concepts and designs for Apple iPad and Tablet PC mobile devices. Helped deploy a custom WordPress template to update company website. Updated front-end and back-end customer focused user systems. Performed debugging, troubleshooting, and analysis of time-sensitive proprietary web products. Interacted directly with sales, marketing, and support teams to develop ideas and concepts into data-driven web solutions. Effectively used agile development techniques with other members of development team. Utilized versioning software (SVN) for source code management. Created and maintained complex stored procedures. Documented source code for proprietary web service framework and libraries using documentation tools. Used data caching techniques to boost performance and reduce database load. Participated in the use of automated open source testing.

Designed web and database applications to solve data collection and reporting issues. Created automatically-generated reports for internal and external use. Authored, developed, and tested computer applications, stored procedures, and queries to interact with SQL data sources and the Internet. Performed analysis of program expenditures, student milestones, and record inconsistencies. Reported student placement-retention figures to the New York State Department of Labor, the New York State Office of Temporary Disability Assistance, and the Governor's Office. Conducted data verification at site locations. Conducted presentations on capturing annual data for reporting. Advised staff on software licensing and procurement. Designed marketing, advertisement, and promotional products for annual legislative conference booklets, company brochures, and website graphics which included supplying photographic images for layout. Conducted training in interactive classroom technology (SMART Board).

Immediate Media provided digital media marketing on-premise and off-premise for businesses interested in reaching a captive audience.Responsible for lead generation and direct sales activities. Provided demonstrations and dynamic presentations to attract new business opportunities. Produced multimedia marketing advertisements and presentations used to promote visitor information, increase sales, visibility, and positive customer experiences using HD and standard displays. Performed and simulated market/customer research scenarios and trials for clients interested in new media advertising. Provided concepts, storyboarding, video-editing, and overall art direction for customer-approved content. Developed and facilitated social networking, multimedia, and technology workshops for business-minded community groups.