Magda Santiago Email & Phone Number

Roselle Park, Nj, Us

Bentonville, Arkansas, Us

Proactively identify and address business challenges, demonstrating creativity in problem-solving.Utilized advanced data analytics, extracting key metrics, identifying wins, and pinpointing opportunities for improvement across sales, conversion, traffic drivers, and search key terms.Drive site fundamentals, optimization, SEO, building modules, content strategy, functionality, to drive conversion, GMV, and traffic.Generate impact, improvement, and innovation to create a truly frictionless online shopping experience.

Consulting Business

Designed and executed targeted digital marketing campaigns and market research projects, enhancing brand visibility and engagement.Overhauled and launched company website on Shopify, enhancing functionality and user experience.Monitored and optimized website performance through data-driven analysis, improving traffic, user behavior, and conversion rates.Conceptualized and implemented strategic initiatives, including brand positioning, social selling, and cross-sell campaigns, aligning with overall business objectives.

New York, New York, Us

Played a pivotal role in the successful transition of the ecommerce platform to Shopify Plus.Spearheaded ecommerce strategies resulting in a X% increase in online revenue within a brief tenure.Executed targeted merchandising initiatives, enhancing product visibility and customer engagement.Implemented data-driven approaches, optimizing website performance and improving key KPIs.

Secaucus, Nj, Us

Responsible for in driving growth for the ecommerce channel of a leading brand specializing in plus size. Hired to grow and lead the merchandising strategies, creative planning, and collaborate with marketing team tasked with identifying opportunities and creating online and email marketing strategies to propel online customers into the B+M stores. Leader for the merchandising strategy executions. Maintain both marketing and merchandising calendar with promotions, trends, videos, banners and landing page initiatives. Recognizing and working towards weekly, monthly, and annual sales goals. Manage brand experience for all aspects of the business, including website look/functionality, digital lookbook, onsite merchandising and copy writing, onsite marketing messages, web exclusives, fulfillment and logistics, customer care, photography, and email. Lead and manage weekly photography sessions involving model selections, product by delivery, creation of looks and videos. Manage a team of three consisting of an assistant merchant, photography coordinator and copywriter in their daily execution and company/department goals. Analyze competitive marketplace and internal data to drive sales and conversion to improve overall consumer experience. Managed and analyze KPIs to exceed and increase conversion rate, revenue, and profit targets. Collaborate with Marketing, Finance teams, and Buyers to define and achieve company-wide goals.

Responsible for the review and scheduling of offers in brand with the DailyCandy Deals service in Everywhere, Kids, and LA markets.Serving as a category/product expert to create optimal deal offers for Everywhere, Kids, and LA locales that will appeal to the DailyCandy audience; create and execute a merchandising plan to meet revenue goals; and daily coordination with sales, editorial and marketing teams to ensure proper execution of offers.

Us

Team leader responsible for strategizing and executing planned sales goals and gross margin for six top brands of company's clientele; $25M volume, over 70 categories and 30M skus at any given time. Diverse experience with buying and merchandising for urban, contemporary, luxury and hard goods. Manage buy process from concept to execution. Charged with maintaining open to buy, inventory levels, profitability targets, markup, receipt flow and markdown cadence. Partner in negotiating buying terms with vendors, such as; pricing, quantities, delivery terms, and vendor allowance. Posses strong analytical skills, creative problem solving skills and ability to thrive in any environment. Aggressively drive the business by identifying opportunities and developing action plans to maximize best results through reorders, email marketing and managing web placement of product and key messages. Ensure that the retail pricing and promotional strategies maximize volume and margin goals. Oversee a team of 6 consisting of buying assistants, copywriters, marketing coordinators and junior web designers. Leader in the creation of exclusive product for retail that ties back to merchandising strategies and financials goals for the division. SKILLS: Negotiating, Email Marketing, Strategize online placement of key products and messages, Analytical skills in buying and marketing (conversion, open rates, traffic), Creative, Trend Identifier, Dedicated and Organized.Lead Merchant/Buyer responsible for strategizing and executing planned sales goals, promotions and gross margin.Managed total of 6 brands:New EraKaren MillenCoast LondonCaroleeBaby PhatDereon

Networking participant.

Amsterdam, North Holland, Nl

Ecommerce key player in managing creative direction for thirteen branded categories in overall site consisting of; Men's, Flag Missy, Petites, TH Woman, Juniors, Footwear, Kids, Accessories, Swimwear, Intimates, Home, Golf apparel, Crest, and H collection.Key player in implementation of full site launch taken place in July of 2005. Took part in its transition from four mini sites catered to golf apparel, custom chinos, watches by Movado, and fragrance.Team leader in merchandising department, reported directly to President of Ecommerce.Developed and strategize calendar plans with cross functional teams; which included production, marketing, and photography ensuring an inviting user friendly ecommerce store.

Achieved growing online business by 30% for 2003 and another 22% growth by 2005, achieving gross margin goals of 48%. Buyer and merchandiser for 100% of ecommerce and later within 2 years company restructured focusing my responsibility on only the women's junior dept for web and outlet stores. I achieved to grow it to 20% of the entire web and outlet business. Developed and strategize all web exclusives and negotiated pricing and deliveries. Took pride in development of merchandising boards with inspirational ideas to maximize sales goals. Strategize all promotions, markdown cadence, and seasonal floor sets.Responsible for growing the Eckored Juniors business segment to 20% of total Ecommerce and outlet store business for 2004. Achieved a gross margin of 48%.Increased the online business from an initial six brands to thirteen brands of Ecko licensed product within the first year.

New York City Area, Us

Assistant for Woven bottoms department. Reported directly to the Merchandiser, DMM and GMM. Responsible for organizing weekly reports and assisting in the analytics on business trend. Attended weekly fit session and distributed updated tech packs to proper vendors for execution of garment production. Assisted in production of all Marketing efforts from hangtags to in store signage. Solely responsible for inputting weekly/daily in store promotions into system for proper execution within ladder of stores.

Associate In Applied Science Degree, Fashion Merchandising, Buying; Marketing

Associate, Fashion Merchandising/Marketing